marketing/
  bin/
    gen-promo.mjs            # generic OpenAI gpt-image-2 entrypoint
    capture-ac-native.mjs    # puppeteer screenshots of ac-native WASM (prompt + notepat)
  lib/
    jeffrey-refs.mjs         # shared SHOOT + SELFIE refs for jeffrey identity
  cast/
    CAST.md                  # recurring-character bible (pixsies, NELA, CEOs, jeffrey) — see SCORE.md
  campaigns/                 # in-repo campaigns (when not staging on Desktop)
  captures/                  # local puppeteer captures (gitignored)
  ../comodiddies/            # numbered sci-fi products (sheet + story + piece) — lifted off this stack

prompts and processes are tracked. outputs (campaigns/*/gens/, captures/) are gitignored — gens are large and regen-able from cover-prompt.txt plus the refs.

gen-promo.mjs reads a campaign directory anywhere on disk — repo or Desktop — so a campaign can stage on ~/Desktop/<slug>/ and graduate into marketing/campaigns/<slug>/ once it's ready to commit.

A campaign dir holds:

<campaign>/
  brand-brief.md         # source-of-truth concept (human-readable)
  cover-prompt.txt       # the prompt body (required by gen-promo)
  refs/                  # optional outside-world reference images
  gens/                  # output PNGs (gen-promo writes here)
  WORKLIST.md            # the plan + open questions (human-readable)

Quickstart #

# generate v1 from a Desktop staging dir (jeffrey refs on by default)
node marketing/bin/gen-promo.mjs ~/Desktop/nela-now-instant

# landscape variant
node marketing/bin/gen-promo.mjs ~/Desktop/nela-now-instant \
  --size 1536x1024 --variant v2

# prompt-only (no jeffrey identity refs — for emblem-style work)
node marketing/bin/gen-promo.mjs ./marketing/campaigns/foo --no-jeffrey

Sizes #

gpt-image-2 accepts 1024x1024, 1024x1536 (portrait), 1536x1024 (landscape). Default is portrait.

Desktop mirror #

When the campaign dir lives under ~/Desktop, every successful gen also gets a flat copy at ~/Desktop/<campaign>-<variant>.png so the image is immediately browsable from the Mac desktop without diving into the folder.

Override the mirror target with --mirror <dir>, or disable with --no-mirror.

Capturing real ac-native UI for refs #

bin/capture-ac-native.mjs opens system/public/ac-native-wasm/{index,notepat}.html in headless Chrome via puppeteer, focuses the canvas, types notepat at the prompt, and writes two PNGs — ac-native-prompt.png and ac-native-notepat.png. these are real ac-native frames, not mockups.

node marketing/bin/capture-ac-native.mjs                       # writes to marketing/captures/
node marketing/bin/capture-ac-native.mjs --out ~/Desktop/foo/refs   # straight into a campaign refs dir

drop the captures into a campaign's refs/ and gen-promo will pass them to gpt-image-2 alongside the jeffrey identity refs — the model renders the on-screen content keyed to the real ui.

Style guide #

prompt prose follows papers/VOICE.md — lowercase, fragments, em-dashes, first-person where natural. no academic exposition.

Sibling pipelines #

papers/bin/gen-cover.mjs — paper-cover emblems on cream paper. No jeffrey refs; prompt-only /v1/images/generations.
recap/bin/gen-photos.mjs and recap/bin/jeffrey-photos.mjs — recap segment photos driven by audience configs. Use the same SHOOT + SELFIE refs that lib/jeffrey-refs.mjs exports here.

A future cleanup can migrate the recap scripts to import from marketing/lib/jeffrey-refs.mjs instead of duplicating the arrays.