marketing/ — SCORE #
Strategy + index for AC promo/marketing image & film work. Pipeline structure
and gen commands live in README.md; this file tracks why and what's reusable.
Cast library — cast/CAST.md #
Relevance: Across pop covers, marketing campaigns, grant films, and paper
covers we keep re-casting the same figures — jeffrey, the felt pixsies, the
NELA Computer Club crowd, the drawn CEOs (Gates, Zuckerberg). Re-deriving
each character's look per production wastes effort and drifts the brand. The
cast library is the single source of truth for character appearance + the
cross-production motifs (PALS laptop, Sailor Pro Gear pens, yellow bear emblem,
LED-under-felt glow, one-screen laptop geometry). Drop a character's block
straight into a gpt-image / gen-promo / gen-felt prompt for consistency.
Use it when: writing any new illustration/felt prompt that includes a recurring AC character; onboarding a new production into the AC visual universe; deciding which ensemble fits a scene. Keep it updated as new characters are cast — it only stays useful if it stays current.
Consumers so far: grants/restless-egg-2026/video/gen-felt.mjs (felt ensemble),
marketing/bin/gen-promo.mjs (campaigns), pop cover prompts.
Tooling index #
bin/gen-promo.mjs— gpt-image-2 campaign entrypoint (jeffrey refs on by default)bin/capture-ac-platter.mjs+bin/build-ac-platter.py— real AC screen captures → contact-sheet platter (laptop-screen refs for gens)bin/capture-ac-native.mjs— real ac-native WASM UI frameslib/jeffrey-refs.mjs— shared identity photoscast/CAST.md— recurring character bible