diff --git a/site/index.html b/site/index.html
index e6daf9e..5c1d35d 100644
--- a/site/index.html
+++ b/site/index.html
@@ -9,7 +9,6 @@
 
     <!-- standard.site: advertise the publication's atproto record so link-unfurl
          proxies (e.g. bluesky's cardyb) render a rich publication embed -->
-    <link rel="alternate" href="at://did:plc:mkqt76xvfgxuemlwlx6ruc3w/site.standard.publication/3khuwc44c2222" />
     <link rel="site.standard.publication" href="at://did:plc:mkqt76xvfgxuemlwlx6ruc3w/site.standard.publication/3khuwc44c2222" />
 
     <!-- opengraph / twitter card for clients without standard.site support -->