diff --git a/.gitignore b/.gitignore
index ee20c6b..70995fa 100644
--- a/.gitignore
+++ b/.gitignore
@@ -5,6 +5,7 @@
 hugo_stats.json
 
 # Executable may be added to repository
+hugo
 hugo.exe
 hugo.darwin
 hugo.linux
diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index b9825e2..929c7a0 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -1,3 +1,15 @@
+## Environment Setup
+
+1. Download a [Hugo](https://gohugo.io/installation/) binary to `./hugo`
+   (v0.147.0 or later)
+    - Ubuntu: `make setup-ubuntu`
+2. Pull all the git submodules: `git submodule update --init --recursive`
+3. Run the site locally: `make run` -> https://localhost:1313
+
+Hugo auto-reloads the site to match your local changes, so you are ready to
+start developing!
+
+
 ## Adding a new announcement
 
 1. Choose a title for your announcement in [kebab-case](https://developer.mozilla.org/en-US/docs/Glossary/Kebab_case) (e.g. `my-custom-announcement`)
diff --git a/Makefile b/Makefile
index 1982775..70e0cd6 100644
--- a/Makefile
+++ b/Makefile
@@ -1,13 +1,27 @@
 .PHONY: all
 
-title ?= my-announcement
+hugo_version ?= 0.147.0
+setup-ubuntu:
+#   The `hugo` download contains a LICENSE and README.md file.
+#
+#   Extracting to a tmp folder protects against overwriting this project's
+#   LICENSE and README.md
+	mkdir -p ./tmp
+	wget -O - https://github.com/gohugoio/hugo/releases/download/v$(hugo_version)/hugo_extended_$(hugo_version)_linux-amd64.tar.gz \
+		| tar -xz --directory ./tmp
+	mv ./tmp/hugo ./hugo
+	rm -rf ./tmp
 
+title ?= my-announcement
 announcement:
-	hugo new content $(title)/index.md
+	./hugo new content $(title)/index.md
 
 clean:
-	rm -r public
-	rm -r resources
+	rm -rf public
+	rm -rf resources
 
 build:
-	hugo
\ No newline at end of file
+	./hugo
+
+run:
+	./hugo server --bind 0.0.0.0
\ No newline at end of file