diff --git a/archetypes/default.md b/archetypes/default.md
index 4c1ca75..97960c9 100644
--- a/archetypes/default.md
+++ b/archetypes/default.md
@@ -9,8 +9,6 @@ draft = true
   name = "badge"
 +++
 
-## Visitors
-
 Thanks for your interest in using open-source software! You're probably here
 because a project linked to this page.
 
diff --git a/content/no-maintenance-intended/index.md b/content/no-maintenance-intended/index.md
index db88a69..4056695 100644
--- a/content/no-maintenance-intended/index.md
+++ b/content/no-maintenance-intended/index.md
@@ -8,8 +8,6 @@ type = "psa"
   name = "badge"
 +++
 
-## Visitors
-
 Thanks for your interest in using open-source software! You're probably here
 because a project linked to this page.
 
diff --git a/content/purely-personal/index.md b/content/purely-personal/index.md
index b888cd8..250247e 100644
--- a/content/purely-personal/index.md
+++ b/content/purely-personal/index.md
@@ -8,8 +8,6 @@ type = "psa"
   name = "badge"
 +++
 
-## Visitors
-
 Thanks for your interest in using open-source software! You're probably here
 because a project linked to this page.
 
diff --git a/layouts/shortcodes/maintainer_instructions.md b/layouts/shortcodes/maintainer_instructions.md
index 5e712ce..ed894f3 100644
--- a/layouts/shortcodes/maintainer_instructions.md
+++ b/layouts/shortcodes/maintainer_instructions.md
@@ -3,9 +3,7 @@
 {{ $article_url := ( absURL $slug ) }}
 {{ $badge_url := ( absURL ( printf "%s%s" $slug "/badge.svg" ) ) }}
 
-## Maintainers
-
-Here's how to add the badge for this Public Service Announcement to your README
+## Add this badge to your project
 
 [![](badge.svg)]({{ $article_url }})