diff --git a/archetypes/default.md b/archetypes/default.md
index c2a5f28..78aeffe 100644
--- a/archetypes/default.md
+++ b/archetypes/default.md
@@ -1,6 +1,20 @@
 +++
 title = '{{ replace .File.ContentBaseName "-" " " | title }}'
-date = {{ .Date }}
+slug = '{{ .File.ContentBaseName }}'
 type = "psa"
 draft = true
+[[resources]]
+  src = "badge.svg"
+  name = "badge"
 +++
+
+## Visitors
+
+Thanks for your interest in using open-source software!
+
+You're probably here because a project linked to this page. Here's what the
+author(s) of that project want you to know:
+ - [ ] TODO - What do you want visitors to understand when they visit a project
+   displaying this PSA?
+
+{{% maintainer_instructions slug="{{ .File.ContentBaseName }}" %}}
\ No newline at end of file
diff --git a/content/no-maintenance-intended/index.md b/content/no-maintenance-intended/index.md
index 5980a1c..f7c87a0 100644
--- a/content/no-maintenance-intended/index.md
+++ b/content/no-maintenance-intended/index.md
@@ -22,23 +22,7 @@ author(s) of that project want you to know:
  - The code is open-source, so feel free to make a fork to resolve any
    shortcomings for your needs. (remember to give credit where it's due)
 
-## Maintainers
-
-Here's how to add the badge for this Public Service Announcement to your README
-
-[![](badge.svg)](no-maintenance-intended.md)
-
-**Markdown**
-```
-[![No Maintenance Intended](https://PSAs.dev/no-maintenance-intended/badge.svg)](https://PSAs.dev/no-maintenance-intended)
-```
-
-**ReStructured text**
-```
-.. image:: https://PSAs.dev/no-maintenance-intended/badge.svg
-  :target: https://PSAs.dev/no-maintenance-intended
-  :alt: No Maintenance Intended
-```
+{{% maintainer_instructions slug="no-maintenance-intended" %}}
 
 ---
 
diff --git a/layouts/shortcodes/maintainer_instructions.md b/layouts/shortcodes/maintainer_instructions.md
new file mode 100644
index 0000000..57a6a74
--- /dev/null
+++ b/layouts/shortcodes/maintainer_instructions.md
@@ -0,0 +1,17 @@
+## Maintainers
+
+Here's how to add the badge for this Public Service Announcement to your README
+
+[![](badge.svg)]({{ .Get "slug" }}.md)
+
+**Markdown**
+```
+[![{{ replace ( .Get "slug") "-" " " | title }}]({{ .Page.Site.BaseURL }}{{ .Get "slug" }}/badge.svg)]({{ .Page.Site.BaseURL }}{{ .Get "slug" }})
+```
+
+**ReStructured text**
+```
+.. image:: {{ .Page.Site.BaseURL }}{{ .Get "slug" }}/badge.svg
+  :target: {{ .Page.Site.BaseURL }}{{ .Get "slug" }}
+  :alt: {{ replace ( .Get "slug") "-" " " | title }}
+```
\ No newline at end of file