diff --git a/web/src/app.d.ts b/web/src/app.d.ts
index a708f0d8a..fbdefa38d 100644
--- a/web/src/app.d.ts
+++ b/web/src/app.d.ts
@@ -1,6 +1,15 @@
 declare global {
 	namespace App {
 		interface PageData {
+			// per-page og overrides; the repo layout merges these over its
+			// repo-level defaults and renders the one <Meta>
+			meta?: {
+				title?: string;
+				description?: string;
+				type?: "website" | "profile" | "article";
+				image?: string;
+				noindex?: boolean;
+			};
 			publicConfig?: {
 				bobbinUrl: string;
 				knotMirrorUrl: string;
diff --git a/web/src/lib/components/seo/PageHead.svelte b/web/src/lib/components/seo/PageHead.svelte
deleted file mode 100644
index c7c2b8e97..000000000
--- a/web/src/lib/components/seo/PageHead.svelte
+++ /dev/null
@@ -1,40 +0,0 @@
-<script lang="ts">
-	// page-owned head for pages nested under a layout that already renders
-	// <Meta>: same title and description tags without emitting a second
-	// og:image, which would sit next to the layout's card in link previews
-	interface Props {
-		title?: string;
-		description?: string;
-		type?: "website" | "profile" | "article";
-		noindex?: boolean;
-	}
-
-	let { title, description, type = "website", noindex = false }: Props = $props();
-
-	const fullTitle = $derived(
-		title
-			? title.includes("·") || title.includes("&middot;")
-				? title
-				: `${title} · Tangled`
-			: undefined
-	);
-</script>
-
-<svelte:head>
-	{#if fullTitle}
-		<title>{fullTitle}</title>
-		<meta property="og:title" content={fullTitle} />
-		<meta name="twitter:title" content={fullTitle} />
-	{/if}
-	{#if description}
-		<meta name="description" content={description} />
-		<meta property="og:description" content={description} />
-		<meta name="twitter:description" content={description} />
-	{/if}
-	{#if type}
-		<meta property="og:type" content={type} />
-	{/if}
-	{#if noindex}
-		<meta name="robots" content="noindex, nofollow" />
-	{/if}
-</svelte:head>
diff --git a/web/src/routes/[handle]/[repo]/+layout@.svelte b/web/src/routes/[handle]/[repo]/+layout@.svelte
index 99c2906f8..cd5e80ede 100644
--- a/web/src/routes/[handle]/[repo]/+layout@.svelte
+++ b/web/src/routes/[handle]/[repo]/+layout@.svelte
@@ -89,6 +89,23 @@
 		},
 		...(repoDesc ? { description: repoDesc } : {})
 	});
+	// the repo-level og defaults; pages override fields (title, card, ...) by
+	// returning meta from their load, which lands here through page data
+	const og = $derived({
+		title: repoTitle,
+		description: repoDescription,
+		image:
+			resolvedRepo || repoMeta
+				? repoCard(
+						(resolvedRepo || repoMeta)!,
+						resolvedCounts,
+						data.publicConfig?.ogreUrl,
+						ogLanguages
+					)
+				: undefined,
+		noindex: false,
+		...page.data.meta
+	});
 
 	const isCustomOgChildRoute = $derived(
 		(page.route.id ?? "").includes("/issues/[aturi]") ||
@@ -157,18 +174,13 @@
 
 {#if !isCustomOgChildRoute}
 	<Meta
-		title={repoTitle}
-		description={repoDescription}
+		title={og.title}
+		description={og.description}
+		type={og.type}
+		image={og.image}
+		noindex={og.noindex}
 		canonical={canonicalRepoUrl}
 		jsonLd={softwareSchema}
-		image={resolvedRepo || repoMeta
-			? repoCard(
-					(resolvedRepo || repoMeta)!,
-					resolvedCounts,
-					data.publicConfig?.ogreUrl,
-					ogLanguages
-				)
-			: undefined}
 	/>
 {/if}
 <svelte:head>
diff --git a/web/src/routes/[handle]/[repo]/commit/[ref]/+page.svelte b/web/src/routes/[handle]/[repo]/commit/[ref]/+page.svelte
index 2934fb935..c77aef50e 100644
--- a/web/src/routes/[handle]/[repo]/commit/[ref]/+page.svelte
+++ b/web/src/routes/[handle]/[repo]/commit/[ref]/+page.svelte
@@ -10,7 +10,6 @@
 	import repoCommitviewFullCommit from "$lib/bones/repo-commitview--full-commit.bones.json";
 	import CommitView from "$lib/components/repo/CommitView.svelte";
 	import Pending from "$lib/components/ui/Pending.svelte";
-	import PageHead from "$lib/components/seo/PageHead.svelte";
 	import type { DiffStyle } from "$lib/components/repo/pierre";
 
 	let { data } = $props();
@@ -22,7 +21,6 @@
 	const synchronousRepo = $derived(data.repo instanceof Promise ? null : data.repo);
 	let asyncRepo = $state<RepoInfo | null>(null);
 	let asyncCommitPage = $state<Awaited<typeof data.commitPage> | null>(null);
-	let asyncAuthor = $state<Awaited<typeof data.author> | null>(null);
 
 	$effect(() => {
 		let active = true;
@@ -32,9 +30,6 @@
 		void Promise.resolve(data.commitPage).then((cp) => {
 			if (active) asyncCommitPage = cp;
 		});
-		void Promise.resolve(data.author).then((a) => {
-			if (active) asyncAuthor = a;
-		});
 		return () => {
 			active = false;
 		};
@@ -42,20 +37,6 @@
 
 	const resolvedRepo = $derived(asyncRepo ?? synchronousRepo);
 	const repoName = $derived(resolvedRepo?.name ?? decodeURIComponent(page.params.repo ?? ""));
-	const commitSummary = $derived(
-		asyncCommitPage?.commit?.subject || `Commit ${data.ref.slice(0, 8)}`
-	);
-	const commitTitle = $derived(`${commitSummary} · ${repoName} · Tangled`);
-	const authorLabel = $derived(
-		asyncAuthor?.handle
-			? `@${asyncAuthor.handle}`
-			: asyncCommitPage?.commit?.authorName || "Unknown author"
-	);
-	const commitBodyText = $derived(asyncCommitPage?.commit?.body?.trim());
-	const commitDesc = $derived(
-		`${commitSummary} by ${authorLabel}${commitBodyText ? ` — ${commitBodyText.replace(/\s+/g, " ").slice(0, 100)}` : ""}`
-	);
-
 	const pipelineStatuses = liveCommitStatuses(() =>
 		Promise.all([data.repo, data.commitPage]).then(([repo, commitPage]) => ({
 			repo,
@@ -64,8 +45,6 @@
 	);
 </script>
 
-<PageHead title={commitTitle} description={commitDesc} type="article" />
-
 <Pending>
 	{#snippet skeleton()}
 		<Bones capture={repoCommitviewFullCommit} />
diff --git a/web/src/routes/[handle]/[repo]/commit/[ref]/+page.ts b/web/src/routes/[handle]/[repo]/commit/[ref]/+page.ts
index 1996b482c..4edd4c0e7 100644
--- a/web/src/routes/[handle]/[repo]/commit/[ref]/+page.ts
+++ b/web/src/routes/[handle]/[repo]/commit/[ref]/+page.ts
@@ -113,6 +113,11 @@ export const load: PageLoad = async (event) => {
 	return settle({
 		ref: event.params.ref,
 		commitPage: stream(commitPage),
-		author: stream(authorPromise)
+		author: stream(authorPromise),
+		meta: {
+			title: `Commit ${event.params.ref.slice(0, 8)} · ${event.params.repo} · Tangled`,
+			description: `Commit ${event.params.ref.slice(0, 8)} in ${event.params.repo} on Tangled.`,
+			type: "article" as const
+		}
 	});
 };
diff --git a/web/src/routes/[handle]/[repo]/fork/+page.svelte b/web/src/routes/[handle]/[repo]/fork/+page.svelte
index 737e7d909..07cdde19f 100644
--- a/web/src/routes/[handle]/[repo]/fork/+page.svelte
+++ b/web/src/routes/[handle]/[repo]/fork/+page.svelte
@@ -1,5 +1,4 @@
 <script lang="ts">
-	import PageHead from "$lib/components/seo/PageHead.svelte";
 	import { page } from "$app/state";
 	import repoRepoforkformSkeletonFixture from "$lib/bones/repo-repoforkform--skeleton-fixture.bones.json";
 	import RepoForkForm from "$lib/components/repo/RepoForkForm.svelte";
@@ -9,13 +8,6 @@
 	let { data } = $props();
 </script>
 
-<PageHead
-	noindex
-	title="Fork · {decodeURIComponent(page.params.handle ?? '')}/{decodeURIComponent(
-		page.params.repo ?? ''
-	)}"
-/>
-
 <Pending>
 	{#snippet skeleton()}
 		<Bones capture={repoRepoforkformSkeletonFixture} />
diff --git a/web/src/routes/[handle]/[repo]/fork/+page.ts b/web/src/routes/[handle]/[repo]/fork/+page.ts
index 5d0e47c7a..9afb5dc8e 100644
--- a/web/src/routes/[handle]/[repo]/fork/+page.ts
+++ b/web/src/routes/[handle]/[repo]/fork/+page.ts
@@ -4,5 +4,10 @@ import type { PageLoad } from "./$types";
 
 export const load: PageLoad = async (event) => {
 	const parent = await event.parent();
-	return settle(await repoCreationOptions(parent, event.fetch));
+	const handle = decodeURIComponent(event.params.handle ?? "");
+	const repo = decodeURIComponent(event.params.repo ?? "");
+	return settle({
+		...(await repoCreationOptions(parent, event.fetch)),
+		meta: { noindex: true, title: `Fork · ${handle}/${repo}` }
+	});
 };
diff --git a/web/src/routes/[handle]/[repo]/issues/new/+page.svelte b/web/src/routes/[handle]/[repo]/issues/new/+page.svelte
index 0d17d0766..0d637f0f5 100644
--- a/web/src/routes/[handle]/[repo]/issues/new/+page.svelte
+++ b/web/src/routes/[handle]/[repo]/issues/new/+page.svelte
@@ -1,5 +1,4 @@
 <script lang="ts">
-	import PageHead from "$lib/components/seo/PageHead.svelte";
 	import { goto } from "$app/navigation";
 	import { page } from "$app/state";
 	import { resolve } from "$app/paths";
@@ -32,13 +31,6 @@
 	};
 </script>
 
-<PageHead
-	noindex
-	title="New issue · {decodeURIComponent(page.params.handle ?? '')}/{decodeURIComponent(
-		page.params.repo ?? ''
-	)}"
-/>
-
 <TabPanel class="py-6">
 	<h1 class="mb-4 typography-heading-4 text-foreground-default">Create a new issue</h1>
 	<Pending>
diff --git a/web/src/routes/[handle]/[repo]/issues/new/+page.ts b/web/src/routes/[handle]/[repo]/issues/new/+page.ts
new file mode 100644
index 000000000..265daab3d
--- /dev/null
+++ b/web/src/routes/[handle]/[repo]/issues/new/+page.ts
@@ -0,0 +1,9 @@
+import type { PageLoad } from "./$types";
+
+export const load: PageLoad = async (event) => {
+	const handle = decodeURIComponent(event.params.handle ?? "");
+	const repo = decodeURIComponent(event.params.repo ?? "");
+	return {
+		meta: { noindex: true, title: `New issue · ${handle}/${repo}` }
+	};
+};
diff --git a/web/src/routes/[handle]/[repo]/pulls/new/+page.svelte b/web/src/routes/[handle]/[repo]/pulls/new/+page.svelte
index c4519802e..1f2765ab8 100644
--- a/web/src/routes/[handle]/[repo]/pulls/new/+page.svelte
+++ b/web/src/routes/[handle]/[repo]/pulls/new/+page.svelte
@@ -1,5 +1,4 @@
 <script lang="ts">
-	import PageHead from "$lib/components/seo/PageHead.svelte";
 	import { page } from "$app/state";
 	import PullCompose from "$lib/components/repo/pulls/PullCompose.svelte";
 	import Pending from "$lib/components/ui/Pending.svelte";
@@ -19,13 +18,6 @@
 	});
 </script>
 
-<PageHead
-	noindex
-	title="New pull · {decodeURIComponent(page.params.handle ?? '')}/{decodeURIComponent(
-		page.params.repo ?? ''
-	)}"
-/>
-
 <TabPanel class="py-6">
 	<Pending>
 		{#snippet skeleton()}
diff --git a/web/src/routes/[handle]/[repo]/pulls/new/+page.ts b/web/src/routes/[handle]/[repo]/pulls/new/+page.ts
index c420eb0ca..791550987 100644
--- a/web/src/routes/[handle]/[repo]/pulls/new/+page.ts
+++ b/web/src/routes/[handle]/[repo]/pulls/new/+page.ts
@@ -5,6 +5,8 @@ import type { PageLoad } from "./$types";
 export const load: PageLoad = async (event) => {
 	const parent = await event.parent();
 	const repo = Promise.resolve(parent.repo);
+	const handle = decodeURIComponent(event.params.handle ?? "");
+	const name = decodeURIComponent(event.params.repo ?? "");
 
 	return settle({
 		compose: stream(
@@ -15,6 +17,7 @@ export const load: PageLoad = async (event) => {
 				params: event.url.searchParams,
 				fetch: event.fetch
 			})
-		)
+		),
+		meta: { noindex: true, title: `New pull · ${handle}/${name}` }
 	});
 };
diff --git a/web/src/routes/[handle]/[repo]/tree/[ref]/[...path]/+page.svelte b/web/src/routes/[handle]/[repo]/tree/[ref]/[...path]/+page.svelte
index 0d06b4e5c..067feab15 100644
--- a/web/src/routes/[handle]/[repo]/tree/[ref]/[...path]/+page.svelte
+++ b/web/src/routes/[handle]/[repo]/tree/[ref]/[...path]/+page.svelte
@@ -9,7 +9,6 @@
 	import bonesTreeviewSkeletonFixture from "$lib/bones/bones-treeview--skeleton-fixture.bones.json";
 	import TreeHeader from "$lib/components/repo/TreeHeader.svelte";
 	import Pending from "$lib/components/ui/Pending.svelte";
-	import PageHead from "$lib/components/seo/PageHead.svelte";
 	import TabPanel from "$lib/components/ui/TabPanel.svelte";
 
 	let { data } = $props();
@@ -29,13 +28,8 @@
 
 	const resolvedRepo = $derived(asyncRepo ?? synchronousRepo);
 	const repoName = $derived(resolvedRepo?.name ?? decodeURIComponent(page.params.repo ?? ""));
-	const filePath = $derived(data.path);
-	const treeTitle = $derived(`${filePath} · ${repoName} · Tangled`);
-	const treeDesc = $derived(`Viewing ${filePath} in ${repoName} on Tangled.`);
 </script>
 
-<PageHead title={treeTitle} description={treeDesc} />
-
 <!-- shared boundary avoids reserving a skeleton card for directories without a readme -->
 <Pending>
 	{#snippet skeleton()}
diff --git a/web/src/routes/[handle]/[repo]/tree/[ref]/[...path]/+page.ts b/web/src/routes/[handle]/[repo]/tree/[ref]/[...path]/+page.ts
index 1c73a3353..62a35ada1 100644
--- a/web/src/routes/[handle]/[repo]/tree/[ref]/[...path]/+page.ts
+++ b/web/src/routes/[handle]/[repo]/tree/[ref]/[...path]/+page.ts
@@ -5,5 +5,11 @@ import type { PageLoad } from "./$types";
 // the rest param arrives decoded and joined, so it is the path as git knows it
 export const load: PageLoad = async (event) => {
 	const parent = await event.parent();
-	return settle(await loadRepoTree(event, parent, event.params.ref, event.params.path));
+	return settle({
+		...(await loadRepoTree(event, parent, event.params.ref, event.params.path)),
+		meta: {
+			title: `${event.params.path} · ${event.params.repo} · Tangled`,
+			description: `Viewing ${event.params.path} in ${event.params.repo} on Tangled.`
+		}
+	});
 };