diff --git a/.gitignore b/.gitignore
index 01643f1fb..d5f7d12c7 100644
--- a/.gitignore
+++ b/.gitignore
@@ -38,3 +38,6 @@ js/web/.tanstack/
!.claude/skills/**
# but keep per-machine settings local
/.claude/settings.local.json
+
+# white-label brand override (see brand/README.md)
+/brand/custom
diff --git a/README.md b/README.md
index 550f1a1da..def9c5645 100644
--- a/README.md
+++ b/README.md
@@ -1,5 +1,5 @@
- 
+ 
Streamplace
Solving Video for Everybody Forever
diff --git a/brand/README.md b/brand/README.md
new file mode 100644
index 000000000..6822c4615
--- /dev/null
+++ b/brand/README.md
@@ -0,0 +1,71 @@
+# Brand assets
+
+This directory is the single source of truth for Streamplace's visual
+identity. Everything else — the Expo app icon and splash screen (and from
+those, every iOS and Android icon format via `expo prebuild`), favicons, the
+OG link banner, desktop ICO/ICNS icons, docs logos, the downloadable SVGs on
+`/brand`, and the logo components rendered in the app itself — is generated
+from these files by `js/brand/generate.mjs` and gitignored.
+
+Run the generator with `pnpm run brand` from the repo root. It also runs
+automatically on `pnpm install` and before app, docs, and desktop builds.
+
+## White-labeling
+
+To ship your own identity, point the generator at your own flat directory of
+files, either of:
+
+- `brand/custom/` — a gitignored sibling of this directory; if it contains a
+ `brand.json` it takes precedence.
+- `SP_BRAND_DIR=/path/to/your/brand` — explicit override, wins over both.
+
+The directory in git holds the generic open-source identity.
+
+## File contract
+
+Only two files are required; everything else is synthesized from the mark
+and `brand.json` colors when absent.
+
+| File | Required | Purpose |
+| ------------------------------ | -------- | ------------------------------------------------------------------------------------------------------------------ |
+| `brand.json` | yes | Name, wordmark text, colors, `monochrome` flag, optional `story` for the /brand guidelines page. |
+| `mark.svg` | yes | The logo mark. Must declare a `viewBox`. If `monochrome` is true, use `fill="currentColor"` so the UI can tint it. |
+| `icon.svg` / `icon.png` | no | Full-bleed square app icon art. Default: mark at 62% on `colors.iconBackground`. |
+| `icon-foreground.svg` / `.png` | no | Android adaptive icon foreground (keep art in the inner ~66% safe zone). Default: mark at 45% on transparent. |
+| `splash.svg` / `splash.png` | no | Splash screen logo, shown on `colors.splashBackground`. Default: mark at 50% on transparent. |
+| `wordmark.svg` | no | Wordmark lettering for downloads/lockup. Default: SVG `` of the wordmark string. |
+| `linkbanner.svg` / `.png` | no | 1200×630 OG/social card. Default: mark centered on `colors.bannerBackground`. |
+
+### brand.json
+
+```json
+{
+ "name": "Streamplace",
+ "wordmark": "stream.place",
+ "monochrome": false,
+ "colors": {
+ "ink": "#0A0A0B",
+ "paper": "#ffffff",
+ "iconBackground": "#ffffff",
+ "iconForeground": null,
+ "adaptiveIconBackground": "#111113",
+ "adaptiveIconForeground": null,
+ "splashBackground": "#ffffff",
+ "splashForeground": null,
+ "tileBackground": "#111113",
+ "tileForeground": "#ffffff",
+ "tileHairline": "rgba(255,255,255,0.10)",
+ "bannerBackground": null,
+ "bannerForeground": null
+ },
+ "story": null
+}
+```
+
+All colors are optional; `*Foreground` colors default to `ink` and only
+apply to monochrome marks (a multi-color mark renders as-is). `wordmark` is
+the text rendered next to the mark in the app's lockup — a `.` in it gets
+the accent treatment. `story` optionally carries the mark's design story for
+the `/brand` guidelines screen (`tagline`, `readings`, `geometry`, `specs`,
+`usage` — see `BrandStory` in the generated `js/app/assets/generated/brand.ts`);
+sections without data are hidden.
diff --git a/brand/brand.json b/brand/brand.json
new file mode 100644
index 000000000..b740f3118
--- /dev/null
+++ b/brand/brand.json
@@ -0,0 +1,15 @@
+{
+ "name": "Streamplace",
+ "wordmark": "stream.place",
+ "monochrome": false,
+ "colors": {
+ "ink": "#0A0A0B",
+ "paper": "#ffffff",
+ "iconBackground": "#ffffff",
+ "adaptiveIconBackground": "#111113",
+ "splashBackground": "#ffffff",
+ "tileBackground": "#111113",
+ "tileForeground": "#ffffff",
+ "bannerBackground": "#ffffff"
+ }
+}
diff --git a/js/app/public/linkbanner.png b/brand/linkbanner.png
similarity index 100%
rename from js/app/public/linkbanner.png
rename to brand/linkbanner.png
diff --git a/brand/mark.svg b/brand/mark.svg
new file mode 100644
index 000000000..607283bff
--- /dev/null
+++ b/brand/mark.svg
@@ -0,0 +1 @@
+
diff --git a/js/app/.gitignore b/js/app/.gitignore
index ead427e74..1676a10ad 100644
--- a/js/app/.gitignore
+++ b/js/app/.gitignore
@@ -63,3 +63,8 @@ artifacts
.env.local
public/locales/*
+
+# generated brand assets (pnpm run brand)
+public/favicon.png
+public/linkbanner.png
+public/brand/
diff --git a/js/app/app.config.ts b/js/app/app.config.ts
index 0c69e3f7a..99f05ff0a 100644
--- a/js/app/app.config.ts
+++ b/js/app/app.config.ts
@@ -86,7 +86,18 @@ export default function () {
process.env["SP_PRODUCTION_RELEASE"] === "true" || !!process.env.CI;
const enableSentry = process.env["SP_ENABLE_SENTRY"] === "true";
const pkg = require("./package.json");
- const name = isProd ? "Streamplace" : "Devplace";
+ // Brand imagery and colors are generated from the active brand directory
+ // (see brand/README.md); expo prebuild derives every native icon format
+ // from the generated PNGs.
+ let brand;
+ try {
+ brand = require("./assets/generated/brand.json");
+ } catch {
+ throw new Error(
+ "Missing generated brand assets — run `pnpm run brand` from the repo root.",
+ );
+ }
+ const name = isProd ? brand.name : "Devplace";
let bundle = isProd ? "tv.aquareum" : "tv.aquareum.dev";
if (process.env["SP_BUNDLE_OVERRIDE"]) {
bundle = process.env["SP_BUNDLE_OVERRIDE"];
@@ -101,13 +112,13 @@ export default function () {
// Only rev this to the current version when native dependencies change!
runtimeVersion: pkg.runtimeVersion,
orientation: "default",
- icon: "./assets/images/icon.png",
+ icon: "./assets/generated/icon.png",
scheme: scheme,
userInterfaceStyle: "automatic",
splash: {
- image: "./assets/images/splash.png",
+ image: "./assets/generated/splash.png",
resizeMode: "contain",
- backgroundColor: "#ffffff",
+ backgroundColor: brand.colors.splashBackground,
},
assetBundlePatterns: ["**/*"],
ios: {
@@ -134,8 +145,8 @@ export default function () {
},
android: {
adaptiveIcon: {
- foregroundImage: "./assets/images/adaptive-icon.png",
- backgroundColor: "#111113",
+ foregroundImage: "./assets/generated/adaptive-icon.png",
+ backgroundColor: brand.colors.adaptiveIconBackground,
},
package: bundle,
edgeToEdgeEnabled: true,
@@ -191,7 +202,7 @@ export default function () {
web: {
bundler: "metro",
output: "single",
- favicon: "./assets/images/favicon.png",
+ favicon: "./assets/generated/favicon.png",
},
plugins: [
withAndroidProfileable,
diff --git a/js/app/assets/images/adaptive-icon.png b/js/app/assets/images/adaptive-icon.png
deleted file mode 100644
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diff --git a/js/app/components/brand/logo.tsx b/js/app/components/brand/logo.tsx
index 48f4b4f9a..92111245b 100644
--- a/js/app/components/brand/logo.tsx
+++ b/js/app/components/brand/logo.tsx
@@ -1,77 +1,33 @@
import { Text, useTheme } from "@streamplace/components";
-import {
- borderAlphas,
- colors,
- fontFamilies,
- surfaces,
-} from "@streamplace/components/src/lib/theme/tokens";
+import { fontFamilies } from "@streamplace/components/src/lib/theme/tokens";
+import { Fragment } from "react";
import { View, type ViewProps } from "react-native";
-import Svg, { G, Path } from "react-native-svg";
+import { SvgXml } from "react-native-svg";
+import { BRAND } from "../../assets/generated/brand";
/**
- * Streamplace mark, drawn on a 24-unit grid.
- *
- * An S built from two plays. A single rounded square holds two triangular
- * play voids in 180-degree rotational symmetry: one opens through the right
- * edge, its mirror opens through the left. The ink that remains reads as an
- * S (Streamplace); the two voids read as play (video). One points out, its
- * mirror points back — watch and broadcast, the two places of a stream.
- *
- * The whole mark is one solid color; the plays are negative space. It is
- * pure figure-ground in the Logo Modernism spirit, and holds down to
- * favicon size because the dominant form fills the field.
+ * Brand logo components. All artwork comes from the generated brand module
+ * (js/app/assets/generated/brand.ts), which js/brand/generate.mjs derives
+ * from the active brand directory — see brand/README.md. Nothing here is
+ * specific to any one identity; forks swap the brand dir, not this file.
*/
-const TILE = { x: 3, y: 3, size: 18, radius: 3.5 };
-// Full play triangles (used as construction guides). Upper opens right;
-// lower is its exact 180-degree rotation about the center (12, 12).
-const UPPER_PLAY: [number, number][] = [
- [10.2, 5.4],
- [10.2, 11.8],
- [23, 8.6],
-];
-const LOWER_PLAY: [number, number][] = UPPER_PLAY.map(
- ([x, y]) => [24 - x, 24 - y] as [number, number],
-);
+export type { Brand, BrandStory } from "../../assets/generated/brand";
+export { BRAND };
-// The rounded-square field, as a path so it can carry evenodd holes. Its
-// 3.5u corners are tightened toward the sharp play voids so the whole mark
-// shares one crisp corner language rather than reading half-soft, half-sharp.
-const TILE_PATH =
- "M 6.5 3 H 17.5 A 3.5 3.5 0 0 1 21 6.5 V 17.5 A 3.5 3.5 0 0 1 17.5 21 H 6.5 A 3.5 3.5 0 0 1 3 17.5 V 6.5 A 3.5 3.5 0 0 1 6.5 3 Z";
+// Monochrome marks are authored with fill="currentColor"; tint by
+// substitution. A multi-color mark has no currentColor, so this no-ops and
+// the art renders as drawn.
+const tinted = (svg: string, color: string) =>
+ svg.replaceAll("currentColor", color);
-// The play voids, pre-clipped to the field's edge so each breaches cleanly
-// (a ~1u opening) with no overhang under an evenodd fill.
-const UPPER_HOLE = "M 10.2 5.4 L 10.2 11.8 L 21 9.1 L 21 8.1 Z";
-const LOWER_HOLE = "M 13.8 18.6 L 13.8 12.2 L 3 14.9 L 3 15.9 Z";
-
-export const MARK = {
- grid: 24,
- tile: TILE,
- center: [12, 12] as [number, number],
- tilePath: TILE_PATH,
- upperPlay: UPPER_PLAY,
- lowerPlay: LOWER_PLAY,
- upperHole: UPPER_HOLE,
- lowerHole: LOWER_HOLE,
-};
-
-export const MARK_WITH_HOLE = `${TILE_PATH} ${UPPER_HOLE} ${LOWER_HOLE}`;
-
-// Standalone SVG source for the "copy as SVG" brand menu. Mono ink by default
-// (reads on light surfaces / code editors); mirrors js/app/public/brand/*.svg.
-const BRAND_SVG_INK = "#0A0A0B"; // token-ok: brand SVG ink, mirrors public/brand/*.svg
-
-export function markSvgString(color = BRAND_SVG_INK) {
- return ``;
-}
-
-export function wordmarkSvgString(color = BRAND_SVG_INK) {
- return ``;
+/** Standalone SVG source for the "copy as SVG" brand menu. */
+export function markSvgString(color = BRAND.colors.ink) {
+ return tinted(BRAND.markSvg, color);
}
-function MarkPath({ color }: { color: string }) {
- return ;
+export function wordmarkSvgString(color = BRAND.colors.ink) {
+ return tinted(BRAND.wordmarkSvg, color);
}
export function LogoMark({
@@ -82,50 +38,25 @@ export function LogoMark({
color?: string;
}) {
const { theme } = useTheme();
- // Monochrome brand: the mark defaults to the ink/paper text color and
- // matches the wordmark exactly. Pink is an interface accent, never the
- // mark's own color — pass `color` explicitly for the rare colored variant.
+ // Monochrome brands default the mark to the ink/paper text color so it
+ // matches the wordmark exactly; pass `color` explicitly for the rare
+ // colored variant.
return (
-
+
);
}
/**
- * App icon / avatar tile: the mark reversed to paper inside a
- * continuous-curvature square, with enough inset to survive icon masks.
+ * App icon / avatar tile: the mark inside a continuous-curvature square,
+ * with enough inset to survive icon masks. Colors come from the brand's
+ * tile palette, not the running theme, so it matches the installed icon.
*/
-export function LogoTile({
- size = 32,
- background,
- foreground,
-}: {
- size?: number;
- background?: string;
- foreground?: string;
-}) {
- // Mono brand: a dark tile with the paper-white S. A faint hairline
- // keeps the dark tile legible on dark surfaces. Pink lives in the
- // running UI (buttons, links, focus) — never in the brand mark itself.
- const squircle =
- "M 0 16 C 0 4 4 0 16 0 C 28 0 32 4 32 16 C 32 28 28 32 16 32 C 4 32 0 28 0 16 Z";
- const bg = background ?? surfaces.dark[1];
- const fg = foreground ?? colors.white;
- return (
-
- );
+export function LogoTile({ size = 32 }: { size?: number }) {
+ return ;
}
export function Wordmark({
@@ -137,7 +68,7 @@ export function Wordmark({
}: {
size?: number;
color?: string;
- /** Optional accent color for the "." — omit to keep the wordmark mono. */
+ /** Optional accent color for any "." — omit to keep the wordmark mono. */
dotColor?: string;
/** Wordmark weight — "semibold" for the public signature, "medium" for chrome like the nav. */
weight?: "medium" | "semibold";
@@ -154,11 +85,17 @@ export function Wordmark({
fontWeight: (isMedium ? "500" : "600") as "500" | "600",
color: color ?? theme.colors.text1,
};
+ const parts = BRAND.wordmark.split(".");
return (
- stream
- .
- place
+ {parts.map((part, i) => (
+
+ {i > 0 && (
+ .
+ )}
+ {part}
+
+ ))}
);
}
diff --git a/js/app/package.json b/js/app/package.json
index 54c08bcdd..4f1b42706 100644
--- a/js/app/package.json
+++ b/js/app/package.json
@@ -15,11 +15,12 @@
"ios": "expo run:ios --no-bundler",
"web": "npx expo start --web --port 38081",
"test": "jest --watchAll",
+ "brand": "pnpm --filter @streamplace/brand generate",
"build": "pnpm run build:web && pnpm run prebuild",
- "build:web": "node scripts/generate-build-info.js && pnpm run export && node exportClientExpoConfig.js > dist/expoConfig.json",
+ "build:web": "pnpm run brand && node scripts/generate-build-info.js && pnpm run export && node exportClientExpoConfig.js > dist/expoConfig.json",
"export": "expo export --dump-sourcemap || expo export --dump-sourcemap",
"check": "pnpm --filter @streamplace/i18n compile && bash -c 'set -euo pipefail;export OUT=$(mktemp -d); npx tsc -p . --outDir $OUT; rm -rf $OUT'",
- "prebuild": "EXPO_NO_GIT_STATUS=1 expo prebuild --clean && sed -i.bak 's/org.gradle.jvmargs=-Xmx2048m -XX:MaxMetaspaceSize=512m/org.gradle.jvmargs=-Xmx4096m -XX:MaxMetaspaceSize=1024m/' android/gradle.properties && pnpm run find-node",
+ "prebuild": "pnpm run brand && EXPO_NO_GIT_STATUS=1 expo prebuild --clean && sed -i.bak 's/org.gradle.jvmargs=-Xmx2048m -XX:MaxMetaspaceSize=512m/org.gradle.jvmargs=-Xmx4096m -XX:MaxMetaspaceSize=1024m/' android/gradle.properties && pnpm run find-node",
"prepare": "which pod && pnpm run prepare-ios || echo 'not a mac, not installing pods' && mkdir -p ./public && cp -r ../i18n/public/locales ./public/",
"prepare-ios": "cd ios && pod install && pnpm run find-node",
"find-node": "node -p '`NODE_BINARY=${process.argv[0]}`' > ios/.xcode.env.local",
diff --git a/js/app/public/brand/streamplace-lockup.svg b/js/app/public/brand/streamplace-lockup.svg
deleted file mode 100644
index 7de84c274..000000000
--- a/js/app/public/brand/streamplace-lockup.svg
+++ /dev/null
@@ -1,9 +0,0 @@
-
diff --git a/js/app/public/brand/streamplace-mark.svg b/js/app/public/brand/streamplace-mark.svg
deleted file mode 100644
index ee314051f..000000000
--- a/js/app/public/brand/streamplace-mark.svg
+++ /dev/null
@@ -1,4 +0,0 @@
-
diff --git a/js/app/public/brand/streamplace-tile.svg b/js/app/public/brand/streamplace-tile.svg
deleted file mode 100644
index f20862049..000000000
--- a/js/app/public/brand/streamplace-tile.svg
+++ /dev/null
@@ -1,8 +0,0 @@
-
diff --git a/js/app/public/brand/streamplace-wordmark.svg b/js/app/public/brand/streamplace-wordmark.svg
deleted file mode 100644
index 42308453d..000000000
--- a/js/app/public/brand/streamplace-wordmark.svg
+++ /dev/null
@@ -1,6 +0,0 @@
-
diff --git a/js/app/public/favicon.png b/js/app/public/favicon.png
deleted file mode 100644
index 04089c06e985b4142a7ad8066113fd23cfb95f3f..0000000000000000000000000000000000000000
GIT binary patch
literal 0
HcmV?d00001
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diff --git a/js/app/src/screens/brand.tsx b/js/app/src/screens/brand.tsx
new file mode 100644
index 000000000..95d3a34d5
--- /dev/null
+++ b/js/app/src/screens/brand.tsx
@@ -0,0 +1,814 @@
+import { Button, Text, useTheme } from "@streamplace/components";
+import {
+ colors,
+ fontFamilies,
+ spacing,
+ statusColors,
+ surfaces,
+} from "@streamplace/components/src/lib/theme/tokens";
+import {
+ BRAND,
+ type BrandStory,
+ LogoLockup,
+ LogoMark,
+ LogoTile,
+ Wordmark,
+} from "components/brand/logo";
+import Container from "components/container";
+import { Download } from "lucide-react-native";
+import { type ReactNode, useState } from "react";
+import {
+ Linking,
+ Pressable,
+ ScrollView,
+ View,
+ useWindowDimensions,
+} from "react-native";
+import Svg, { Circle, G, Line, Path, Polygon, Rect } from "react-native-svg";
+
+const BRAND_INK = surfaces.dark[0];
+const BRAND_PAPER = colors.white;
+
+const polyStr = (pts: number[][]) => pts.map((p) => p.join(",")).join(" ");
+
+type Geometry = NonNullable;
+
+function Construction({
+ geometry,
+ size = 320,
+}: {
+ geometry: Geometry;
+ size?: number;
+}) {
+ const { theme } = useTheme();
+ const guide = theme.colors.text3;
+ const faint = theme.colors.borderSubtle;
+ const units = geometry.grid;
+ const grid = Array.from({ length: units + 1 }, (_, i) => i);
+
+ return (
+
+ );
+}
+
+function Section({
+ title,
+ kicker,
+ children,
+}: {
+ title: string;
+ kicker?: string;
+ children: ReactNode;
+}) {
+ const { theme } = useTheme();
+ return (
+
+
+ {kicker ? (
+
+ {kicker}
+
+ ) : null}
+
+ {title}
+
+
+ {children}
+
+ );
+}
+
+function Panel({
+ children,
+ background,
+ bordered = true,
+ height = 176,
+ grow = true,
+}: {
+ children: ReactNode;
+ background?: string;
+ bordered?: boolean;
+ height?: number;
+ grow?: boolean;
+}) {
+ const { theme } = useTheme();
+ return (
+
+ {children}
+
+ );
+}
+
+function Spec({ label, value }: { label: string; value: string }) {
+ const { theme } = useTheme();
+ return (
+
+
+ {label}
+
+
+ {value}
+
+
+ );
+}
+
+// A single button variant with its name + when-to-use note.
+function ButtonSpec({
+ label,
+ note,
+ children,
+}: {
+ label: string;
+ note: string;
+ children: ReactNode;
+}) {
+ const { theme } = useTheme();
+ return (
+
+ {children}
+
+
+ {label}
+
+
+ {note}
+
+
+
+ );
+}
+
+function Swatch({
+ name,
+ value,
+ note,
+}: {
+ name: string;
+ value: string;
+ note: string;
+}) {
+ const { theme } = useTheme();
+ return (
+
+
+
+
+ {name}
+
+
+ {note}
+
+
+
+ {value.toUpperCase()}
+
+
+ );
+}
+
+function Rule({ ok, children }: { ok: boolean; children: ReactNode }) {
+ const { theme } = useTheme();
+ return (
+
+
+ {ok ? "Do" : "Don't"}
+
+
+ {children}
+
+
+ );
+}
+
+const BRAND_ASSETS = BRAND.assets;
+
+// A downloadable brand asset: a hover-lit row that saves the SVG. On web it
+// renders as an , so left-click downloads and right-click
+// offers "Save link as". A no-op affordance on native.
+function AssetDownload({ file, label }: { file: string; label: string }) {
+ const { theme } = useTheme();
+ const [hovered, setHovered] = useState(false);
+ const path = `/brand/${file}`;
+ return (
+ setHovered(true)}
+ onHoverOut={() => setHovered(false)}
+ style={{
+ flexDirection: "row",
+ alignItems: "center",
+ gap: spacing[3],
+ borderWidth: 1,
+ borderColor: hovered
+ ? theme.colors.borderStrong
+ : theme.colors.borderSubtle,
+ borderRadius: theme.borderRadius.md,
+ paddingHorizontal: spacing[4],
+ paddingVertical: spacing[3],
+ backgroundColor: hovered
+ ? theme.colors.surface2
+ : theme.colors.surface1,
+ }}
+ >
+
+
+ {label}
+
+
+ {path}
+
+
+
+
+ );
+}
+
+export default function BrandScreen() {
+ const { theme } = useTheme();
+ const { width } = useWindowDimensions();
+ const compact = width < 760;
+ const story = BRAND.story;
+
+ return (
+
+
+
+
+
+
+ {story?.tagline ?? `Brand guidelines for ${BRAND.name}.`}
+
+
+
+
+
+
+
+
+
+
+
+
+ {story?.readings?.length ? (
+
+ {story.readingsIntro ? (
+
+ {story.readingsIntro}
+
+ ) : null}
+
+ {story.readings.map((reading, i) => (
+
+
+ {String(i + 1).padStart(2, "0")}
+
+
+ {reading.title}
+ {reading.body}
+
+
+ ))}
+
+
+ ) : null}
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+ The icon carries the idea; the wordmark carries the address. The
+ lockup is the default public signature, while the tile is reserved
+ for app icons, avatars, and surfaces that require a contained
+ square.
+
+
+
+ {story?.geometry ? (
+
+
+
+
+
+
+ {story.constructionNotes ? (
+
+ {story.constructionNotes}
+
+ ) : null}
+
+ {(story.specs ?? []).map((spec) => (
+
+ ))}
+
+
+
+
+ ) : null}
+
+
+
+
+
+
+
+
+ Set the mark at 1.3x the wordmark size. The gap is one quarter of
+ the mark height. Keep at least half a mark of clear space around the
+ whole lockup. Minimum sizes: 16px for the mark, 20px wordmark size
+ for the full lockup.
+
+
+
+
+
+
+
+
+ Aa
+
+
+ Geist
+
+
+
+
+ {[
+ {
+ fam: fontFamilies.regular,
+ label: "Regular · 400 — body copy",
+ },
+ {
+ fam: fontFamilies.medium,
+ label: "Medium · 500 — UI labels, buttons, nav",
+ },
+ {
+ fam: fontFamilies.semiBold,
+ label: "SemiBold · 600 — headings, the wordmark",
+ },
+ ].map((w) => (
+
+
+ {w.label}
+
+
+ The video layer for everything
+
+
+ ))}
+
+
+
+
+
+
+ rtmp://stream.place/live · sk_live_9f2a…c7
+
+
+ Geist Mono
+
+
+
+
+
+ One typeface carries the whole system. Geist — a clean, contemporary
+ grotesque — in just three weights: Regular for text, Medium for
+ interface, SemiBold for headings and the wordmark. Its monospace
+ companion, Geist Mono, is reserved for the technical register:
+ stream keys, code, and the small labels above each section here.
+
+
+ Geist is free and open source under the SIL Open Font License,
+ designed by{" "}
+ Linking.openURL("https://basement.studio")}
+ style={{ color: theme.colors.primary }}
+ >
+ basement.studio
+
+ .
+
+
+
+
+
+ The brand is monochrome — ink and paper carry the identity. Indigo
+ is a secondary accent reserved for interface state (links, focus,
+ active nav, selected items) — not button fills, and never the mark.
+ Red signals state, not decoration: a filled red dot is on-air, and
+ that hero use stays reserved; destructive and error states borrow
+ red as ink (outline, text, icon) so a glance still separates "live"
+ from "careful." Red never becomes a brand or accent color.
+
+
+
+
+
+
+
+
+
+ {BRAND.monochrome ? (
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+ ) : null}
+
+
+
+ Emphasis comes from contrast, not hue — the way ink and paper carry
+ the mark. The single most important action per view is Paper
+ (near-white on dark, ink on light): the highest-contrast element on
+ screen. Everything else steps down in weight. Indigo stays off
+ button fills so it keeps its meaning as a state color; live red is
+ never a button.
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+ Exactly one Paper (primary) button per view — it marks the single
+ most important action.
+
+
+ Step down to tonal, then ghost, for supporting actions. Hierarchy
+ reads by contrast alone.
+
+
+ Reserve the indigo accent variant for a deliberate brand moment,
+ not routine primaries.
+
+
+ Don't fill a button with solid red — a red fill reads as on-air.
+ Destructive actions use red ink (an outline), never a fill.
+
+
+ Don't place two Paper buttons side by side — nothing signals which
+ one is primary.
+
+
+
+
+
+
+ {BRAND_ASSETS.map((a) => (
+
+ ))}
+
+
+
+ {story?.usage?.length ? (
+
+
+ {story.usage.map((rule) => (
+
+ {rule.text}
+
+ ))}
+
+
+ ) : null}
+
+
+ );
+}
diff --git a/js/brand/generate.mjs b/js/brand/generate.mjs
new file mode 100644
index 000000000..1e2acea9c
--- /dev/null
+++ b/js/brand/generate.mjs
@@ -0,0 +1,472 @@
+#!/usr/bin/env node
+// Streamplace brand asset generator.
+//
+// Reads a flat directory of brand inputs (see brand/README.md for the
+// contract) and generates every derived brand asset in the repo: the Expo
+// icon/splash/adaptive-icon/favicon PNGs (Expo prebuild derives all native
+// iOS/Android formats from those), the OG link banner, desktop ICO/ICNS,
+// docs logos, the downloadable /brand SVGs, and a TypeScript module the
+// app's logo components render from. Every output is gitignored; the brand
+// directory is the only source of truth.
+//
+// Brand dir resolution: $SP_BRAND_DIR, else brand/custom/ (gitignored — for
+// first-party or private art), else brand/ (the open-source default).
+
+import {
+ copyFileSync,
+ existsSync,
+ mkdirSync,
+ readFileSync,
+ writeFileSync,
+} from "node:fs";
+import { dirname, join, resolve } from "node:path";
+import { fileURLToPath } from "node:url";
+import sharp from "sharp";
+
+const repoRoot = resolve(dirname(fileURLToPath(import.meta.url)), "..", "..");
+
+const brandDir = process.env.SP_BRAND_DIR
+ ? resolve(process.env.SP_BRAND_DIR)
+ : existsSync(join(repoRoot, "brand", "custom", "brand.json"))
+ ? join(repoRoot, "brand", "custom")
+ : join(repoRoot, "brand");
+
+function fail(msg) {
+ console.error(`brand: ${msg}`);
+ process.exit(1);
+}
+
+if (!existsSync(join(brandDir, "brand.json"))) {
+ fail(`no brand.json in ${brandDir}`);
+}
+
+const config = JSON.parse(readFileSync(join(brandDir, "brand.json"), "utf8"));
+if (!config.name) fail("brand.json must set `name`");
+
+const colors = {
+ ink: "#0A0A0B",
+ paper: "#ffffff",
+ iconBackground: "#ffffff",
+ iconForeground: null, // defaults to ink
+ adaptiveIconBackground: "#111113",
+ adaptiveIconForeground: null, // defaults to ink
+ splashBackground: "#ffffff",
+ splashForeground: null, // defaults to ink
+ tileBackground: "#111113",
+ tileForeground: "#ffffff",
+ tileHairline: "rgba(255,255,255,0.10)",
+ bannerBackground: null, // defaults to paper
+ bannerForeground: null, // defaults to ink
+ ...config.colors,
+};
+colors.iconForeground ??= colors.ink;
+colors.adaptiveIconForeground ??= colors.ink;
+colors.splashForeground ??= colors.ink;
+colors.bannerBackground ??= colors.paper;
+colors.bannerForeground ??= colors.ink;
+
+const name = config.name;
+const wordmark = config.wordmark ?? name;
+const mono = config.monochrome === true;
+const story = config.story ?? null;
+const slug = name
+ .toLowerCase()
+ .replace(/[^a-z0-9]+/g, "-")
+ .replace(/^-|-$/g, "");
+
+// ---------------------------------------------------------------- svg utils
+
+const stripSize = (svg) =>
+ svg.replace(
+ /]*)>/,
+ (_, attrs) => ``,
+ );
+
+function viewBoxOf(svg) {
+ const m = svg.match(/viewBox\s*=\s*"([^"]+)"/);
+ if (!m) fail("SVG inputs must declare a viewBox");
+ const [x, y, w, h] = m[1]
+ .trim()
+ .split(/[\s,]+/)
+ .map(Number);
+ return { x, y, w, h };
+}
+
+const innerOf = (svg) =>
+ svg.replace(/^[\s\S]*?]*>/, "").replace(/<\/svg>\s*$/, "");
+
+const withColor = (svg, color) =>
+ color ? svg.replaceAll("currentColor", color) : svg;
+
+const escapeXml = (s) =>
+ s.replace(/&/g, "&").replace(//g, ">");
+
+// Nest an SVG inside a box of a larger composition. preserveAspectRatio
+// keeps non-square art centered without distortion. (Raster-only outputs —
+// runtime SVG for react-native-svg uses group transforms instead.)
+function embed(svg, x, y, w, h) {
+ const vb = viewBoxOf(svg);
+ return ``;
+}
+
+// Same, but as a : react-native-svg's SvgXml handles nested
+// `;
+}
+
+function lockupSvgString() {
+ const wm = withColor(wordmarkSvgString(), colors.ink);
+ const wmVb = viewBoxOf(wm);
+ const textW = Math.round((wmVb.w / wmVb.h) * 96);
+ const markW = 96;
+ const gap = 24;
+ return compose(markW + gap + textW, 128, [
+ embed(withColor(markSvg, mono ? colors.ink : null), 0, 16, markW, markW),
+ embed(wm, markW + gap, 16, textW, 96),
+ ]);
+}
+
+// -------------------------------------------------------------------- main
+
+const outApp = join(repoRoot, "js/app/assets/generated");
+const outPublic = join(repoRoot, "js/app/public");
+const outPublicBrand = join(outPublic, "brand");
+const outDesktop = join(repoRoot, "js/desktop/assets/images");
+const outDocs = join(repoRoot, "js/docs/src/assets");
+for (const d of [outApp, outPublicBrand, outDesktop, outDocs]) {
+ mkdirSync(d, { recursive: true });
+}
+
+const written = [];
+function write(path, data) {
+ writeFileSync(path, data);
+ written.push(path.slice(repoRoot.length + 1));
+}
+
+// Expo sources: prebuild derives every native iOS/Android icon from these.
+const iconArt = findArt("icon") ?? {
+ synth: {
+ background: colors.iconBackground,
+ scale: 0.62,
+ color: colors.iconForeground,
+ },
+};
+const iconPng = (size) =>
+ iconArt.synth
+ ? squarePng(markArt, size, iconArt.synth)
+ : squarePng(iconArt, size, {});
+write(join(outApp, "icon.png"), await iconPng(1024));
+
+const adaptiveArt = findArt("icon-foreground");
+write(
+ join(outApp, "adaptive-icon.png"),
+ adaptiveArt
+ ? await squarePng(adaptiveArt, 1024, {})
+ : await squarePng(markArt, 1024, {
+ scale: 0.45,
+ color: colors.adaptiveIconForeground,
+ }),
+);
+
+const splashArt = findArt("splash");
+write(
+ join(outApp, "splash.png"),
+ splashArt
+ ? await squarePng(splashArt, 1024, {})
+ : await squarePng(markArt, 1024, {
+ scale: 0.5,
+ color: colors.splashForeground,
+ }),
+);
+
+const favicon = await squarePng(markArt, 256, {
+ scale: 0.92,
+ color: colors.ink,
+});
+write(join(outApp, "favicon.png"), favicon);
+write(join(outPublic, "favicon.png"), favicon);
+
+// OG / social card.
+const bannerArt = findArt("linkbanner");
+if (bannerArt?.png) {
+ copyFileSync(bannerArt.png, join(outPublic, "linkbanner.png"));
+ written.push("js/app/public/linkbanner.png");
+} else if (bannerArt?.svg) {
+ write(
+ join(outPublic, "linkbanner.png"),
+ await rasterize(
+ compose(1200, 630, [embed(bannerArt.svg, 0, 0, 1200, 630)]),
+ ),
+ );
+} else {
+ write(
+ join(outPublic, "linkbanner.png"),
+ await rasterize(
+ compose(1200, 630, [
+ ``,
+ embed(withColor(markSvg, colors.bannerForeground), 450, 165, 300, 300),
+ ]),
+ ),
+ );
+}
+
+// Downloadable brand SVGs (served from /brand, listed on the brand screen).
+const brandAssets = [
+ { file: `${slug}-mark.svg`, label: "Mark" },
+ { file: `${slug}-tile.svg`, label: "App tile" },
+ { file: `${slug}-wordmark.svg`, label: "Wordmark" },
+ { file: `${slug}-lockup.svg`, label: "Lockup" },
+];
+write(
+ join(outPublicBrand, `${slug}-mark.svg`),
+ withColor(markSvg, mono ? colors.ink : null),
+);
+write(join(outPublicBrand, `${slug}-tile.svg`), tileSvgString());
+write(
+ join(outPublicBrand, `${slug}-wordmark.svg`),
+ withColor(wordmarkSvgString(), colors.ink),
+);
+write(join(outPublicBrand, `${slug}-lockup.svg`), lockupSvgString());
+
+// Desktop (Electron Forge): window/taskbar PNG plus ICO and ICNS.
+write(join(outDesktop, "streamplace-logo.png"), await iconPng(512));
+const icoSizes = [16, 24, 32, 48, 64, 128, 256];
+write(
+ join(outDesktop, "streamplace-logo.ico"),
+ buildIco(
+ await Promise.all(
+ icoSizes.map(async (size) => ({ size, buf: await iconPng(size) })),
+ ),
+ ),
+);
+const icnsTypes = [
+ ["ic11", 32],
+ ["ic12", 64],
+ ["ic07", 128],
+ ["ic08", 256],
+ ["ic13", 256],
+ ["ic09", 512],
+ ["ic14", 512],
+ ["ic10", 1024],
+];
+write(
+ join(outDesktop, "streamplace-logo.icns"),
+ buildIcns(
+ await Promise.all(
+ icnsTypes.map(async ([type, size]) => ({
+ type,
+ buf: await iconPng(size),
+ })),
+ ),
+ ),
+);
+
+// Docs (Starlight header logo, light/dark themes).
+const docsLight = await squarePng(markArt, 512, {
+ color: mono ? colors.ink : null,
+});
+const docsDark = mono
+ ? await squarePng(markArt, 512, { color: colors.paper })
+ : docsLight;
+write(join(outDocs, "logo-light.png"), docsLight);
+write(join(outDocs, "logo-dark.png"), docsDark);
+
+// Resolved config for app.config.ts (splash/adaptive-icon colors).
+write(
+ join(outApp, "brand.json"),
+ JSON.stringify({ name, slug, wordmark, monochrome: mono, colors }, null, 2) +
+ "\n",
+);
+
+// TypeScript module the app's logo components render from.
+const brandTs = `// AUTO-GENERATED by js/brand/generate.mjs — do not edit.
+// Regenerate with \`pnpm run brand\` from the repo root.
+
+export type BrandStory = {
+ tagline?: string;
+ readingsIntro?: string;
+ readings?: { title: string; body: string }[];
+ geometry?: {
+ grid: number;
+ tilePath: string;
+ markPath: string;
+ upperPlay: number[][];
+ lowerPlay: number[][];
+ center: number[];
+ };
+ constructionNotes?: string;
+ specs?: { label: string; value: string }[];
+ usage?: { ok: boolean; text: string }[];
+};
+
+export type Brand = {
+ name: string;
+ slug: string;
+ wordmark: string;
+ monochrome: boolean;
+ colors: {
+ ink: string;
+ paper: string;
+ tileBackground: string;
+ tileForeground: string;
+ tileHairline: string;
+ };
+ markSvg: string;
+ tileSvg: string;
+ wordmarkSvg: string;
+ assets: { file: string; label: string }[];
+ story: BrandStory | null;
+};
+
+export const BRAND: Brand = {
+ name: ${JSON.stringify(name)},
+ slug: ${JSON.stringify(slug)},
+ wordmark: ${JSON.stringify(wordmark)},
+ monochrome: ${mono},
+ colors: {
+ ink: ${JSON.stringify(colors.ink)},
+ paper: ${JSON.stringify(colors.paper)},
+ tileBackground: ${JSON.stringify(colors.tileBackground)},
+ tileForeground: ${JSON.stringify(colors.tileForeground)},
+ tileHairline: ${JSON.stringify(colors.tileHairline)},
+ },
+ markSvg: ${JSON.stringify(markSvg)},
+ tileSvg: ${JSON.stringify(tileSvgString())},
+ wordmarkSvg: ${JSON.stringify(wordmarkSvgString())},
+ assets: ${JSON.stringify(brandAssets)},
+ story: ${story ? JSON.stringify(story, null, 2) : "null"},
+};
+`;
+write(join(outApp, "brand.ts"), brandTs);
+
+console.log(
+ `brand: generated ${written.length} assets for "${name}" from ${brandDir.slice(repoRoot.length + 1) || brandDir}`,
+);
diff --git a/js/brand/package.json b/js/brand/package.json
new file mode 100644
index 000000000..3f243df32
--- /dev/null
+++ b/js/brand/package.json
@@ -0,0 +1,12 @@
+{
+ "name": "@streamplace/brand",
+ "private": true,
+ "version": "0.0.0",
+ "type": "module",
+ "scripts": {
+ "generate": "node generate.mjs"
+ },
+ "dependencies": {
+ "sharp": "^0.34.3"
+ }
+}
diff --git a/js/desktop/.gitignore b/js/desktop/.gitignore
index 418a6fa48..b75ebd132 100644
--- a/js/desktop/.gitignore
+++ b/js/desktop/.gitignore
@@ -93,3 +93,8 @@ out/
# auto-version
src/version.ts
+
+# generated brand icons (pnpm run brand)
+assets/images/streamplace-logo.png
+assets/images/streamplace-logo.ico
+assets/images/streamplace-logo.icns
diff --git a/js/desktop/assets/images/streamplace-logo.icns b/js/desktop/assets/images/streamplace-logo.icns
deleted file mode 100644
index 8d81bbd5c2b44aea5139bf60550502857a58f64a..0000000000000000000000000000000000000000
GIT binary patch
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