diff --git a/app/actions/auth.ts b/app/actions/auth.ts
index 330cd67..4aa51ec 100644
--- a/app/actions/auth.ts
+++ b/app/actions/auth.ts
@@ -14,7 +14,7 @@ export async function signUp(
 
   const email = formData.get("email") as string;
   const password = formData.get("password") as string;
-  const next = (formData.get("next") as string) || "/welcome";
+  const next = (formData.get("next") as string) || "/subscribe";
   const confirmUrl = new URL("/auth/confirm-callback", appOrigin);
   confirmUrl.searchParams.set("next", next);
 
@@ -62,7 +62,7 @@ export async function signIn(formData: FormData) {
     return { error: error.message };
   }
 
-  const next = (formData.get("next") as string) || "/welcome";
+  const next = (formData.get("next") as string) || "/subscribe";
   revalidatePath("/", "layout");
   redirect(next);
 }
diff --git a/app/actions/subscription.ts b/app/actions/subscription.ts
index fb8884b..fa89f83 100644
--- a/app/actions/subscription.ts
+++ b/app/actions/subscription.ts
@@ -12,7 +12,7 @@ import {
   validatePdsSlugInput,
 } from "@/lib/pds-slug";
 import { isProfaneSlug } from "@/lib/profanity-server";
-import { welcomeNamePath } from "@/lib/onboarding";
+import { subscribeNamePath } from "@/lib/onboarding";
 import { getPlanCatalogEntry } from "@/lib/plan-catalog";
 import {
   getPriceIdForPlan,
@@ -290,7 +290,7 @@ export async function createSubscriptionCheckout(
       },
     ],
     success_url: `${origin}/dashboard?session_id={CHECKOUT_SESSION_ID}`,
-    cancel_url: `${origin}${welcomeNamePath({ pds_plan: plan.key })}`,
+    cancel_url: `${origin}${subscribeNamePath({ pds_plan: plan.key })}`,
   });
 
   return { url: checkoutSession.url };
diff --git a/app/auth/confirm-callback/route.ts b/app/auth/confirm-callback/route.ts
index 312dd29..0d375f4 100644
--- a/app/auth/confirm-callback/route.ts
+++ b/app/auth/confirm-callback/route.ts
@@ -7,7 +7,7 @@ export async function GET(request: Request) {
     requestUrl.searchParams.get("next")?.startsWith("/") &&
     !requestUrl.searchParams.get("next")!.startsWith("//")
       ? requestUrl.searchParams.get("next")!
-      : "/welcome";
+      : "/subscribe";
 
   return exchangeCodeAndRedirect(
     request,
diff --git a/app/components/pricing/plan-cards.tsx b/app/components/pricing/plan-cards.tsx
index a1cc718..d3dc09a 100644
--- a/app/components/pricing/plan-cards.tsx
+++ b/app/components/pricing/plan-cards.tsx
@@ -7,7 +7,7 @@ import {
 import { ButtonLink } from "@/components/button-link";
 import { Paragraph } from "@/components/paragraph";
 import { formatStripePrice } from "@/lib/format-stripe-price";
-import { welcomeNamePath } from "@/lib/onboarding";
+import { subscribeNamePath } from "@/lib/onboarding";
 import { PLAN_CATALOG } from "@/lib/plan-catalog";
 import { getStripePlanAmounts, PLAN_KEYS } from "@/lib/stripe-plans";
 import { SUPPORT_MAILTO } from "@/lib/site-config";
@@ -32,7 +32,7 @@ export async function PlanCards({
 
         const onboarding = { pds_plan: plan.key };
         const ctaHref = isLoggedIn
-          ? welcomeNamePath(onboarding)
+          ? subscribeNamePath(onboarding)
           : `/signup?${new URLSearchParams(onboarding).toString()}`;
 
         return (
diff --git a/app/dashboard/dashboard-client.tsx b/app/dashboard/dashboard-client.tsx
index b429c1e..ac9c2f9 100644
--- a/app/dashboard/dashboard-client.tsx
+++ b/app/dashboard/dashboard-client.tsx
@@ -10,7 +10,7 @@ import { Heading } from "@/components/heading";
 import { Paragraph } from "@/components/paragraph";
 import { Button } from "@/actions/components/ui/button";
 import { ButtonLink } from "@/components/button-link";
-import { welcomeNamePath } from "@/lib/onboarding";
+import { subscribeNamePath } from "@/lib/onboarding";
 
 interface DashboardClientProps {
   subscribed: boolean;
@@ -44,7 +44,7 @@ export default function DashboardClient({
           again to regain access.
         </Paragraph>
         <ButtonLink
-          href={welcomeNamePath({ pds_plan: pdsPlan })}
+          href={subscribeNamePath({ pds_plan: pdsPlan })}
           className="mt-1 inline-flex rounded-full bg-white px-4 py-2 text-xs font-medium uppercase tracking-wide text-neutral-950 hover:bg-primary/80"
         >
           Subscribe again
diff --git a/app/dashboard/lifecycle-notice.tsx b/app/dashboard/lifecycle-notice.tsx
index d86805d..8f81c7c 100644
--- a/app/dashboard/lifecycle-notice.tsx
+++ b/app/dashboard/lifecycle-notice.tsx
@@ -1,7 +1,7 @@
 import { ButtonLink } from "@/components/button-link";
 import { Heading } from "@/components/heading";
 import { Paragraph } from "@/components/paragraph";
-import { welcomePath } from "@/lib/onboarding";
+import { subscribePath } from "@/lib/onboarding";
 import type {
   PdsLifecycleReason,
   PdsLifecycleStatus,
@@ -50,7 +50,7 @@ export function LifecycleGraceBanner({
         lost.
       </Paragraph>
       <ButtonLink
-        href={welcomePath({ pds_plan: pdsPlan })}
+        href={subscribePath({ pds_plan: pdsPlan })}
         className="mt-3 inline-flex rounded-full bg-white px-4 py-2 text-xs font-medium uppercase tracking-wide text-neutral-950 hover:bg-primary/80"
       >
         {reason === "past_due" ? "Update payment" : "Resubscribe"}
@@ -84,7 +84,7 @@ export function LifecycleBlocked({
             } — resubscribe to restore it.`}
       </Paragraph>
       <ButtonLink
-        href={welcomePath({ pds_plan: pdsPlan })}
+        href={subscribePath({ pds_plan: pdsPlan })}
         className="mt-4 inline-flex rounded-full bg-white px-4 py-2 text-xs font-medium uppercase tracking-wide text-neutral-950 hover:bg-primary/80"
       >
         {isDeleted ? "Get started" : "Resubscribe"}
diff --git a/app/dashboard/page.tsx b/app/dashboard/page.tsx
index 3728d0e..2b1a712 100644
--- a/app/dashboard/page.tsx
+++ b/app/dashboard/page.tsx
@@ -8,7 +8,7 @@ import { ButtonLink } from "@/components/button-link";
 import { Heading } from "@/components/heading";
 import { Paragraph } from "@/components/paragraph";
 import { getPdsServiceForCurrentUser } from "../api/pds/atproto/helpers";
-import { welcomePath, type OnboardingSearchParams } from "@/lib/onboarding";
+import { subscribePath, type OnboardingSearchParams } from "@/lib/onboarding";
 import { isPdsReady } from "@/lib/pds-state";
 import { PdsStatusCard } from "./pds-status-card";
 import { UserDashboardClient } from "./user-dashboard-client";
@@ -111,7 +111,7 @@ export default async function DashboardPage({ searchParams }: DashboardPageProps
 
   // Lifecycle is active: require an active subscription, otherwise onboard.
   if (lifecycle === "active" && !active) {
-    redirect(welcomePath({ pds_plan: params?.pds_plan }));
+    redirect(subscribePath({ pds_plan: params?.pds_plan }));
   }
 
   // Account limits from the user's plan (personal = single account, no invites).
diff --git a/app/login/page.tsx b/app/login/page.tsx
index e80a976..ba643df 100644
--- a/app/login/page.tsx
+++ b/app/login/page.tsx
@@ -1,6 +1,6 @@
 import { redirect } from "next/navigation";
 import { createClient } from "@/lib/supabase/server";
-import { welcomePath, type OnboardingSearchParams } from "@/lib/onboarding";
+import { subscribePath, type OnboardingSearchParams } from "@/lib/onboarding";
 import { LoginForm } from "./login-form";
 
 type LoginPageProps = {
@@ -14,7 +14,7 @@ type LoginPageProps = {
 export default async function LoginPage({ searchParams }: LoginPageProps) {
   const params = await searchParams;
   const onboarding = { pds_plan: params?.pds_plan };
-  const next = welcomePath(onboarding);
+  const next = subscribePath(onboarding);
 
   const supabase = await createClient();
   const {
diff --git a/app/signup/page.tsx b/app/signup/page.tsx
index ad2b777..d7980c9 100644
--- a/app/signup/page.tsx
+++ b/app/signup/page.tsx
@@ -2,7 +2,7 @@ import { redirect } from "next/navigation";
 import { Suspense } from "react";
 import { createClient } from "@/lib/supabase/server";
 import { SignUpForm } from "./signup-form";
-import { welcomePath, type OnboardingSearchParams } from "@/lib/onboarding";
+import { subscribePath, type OnboardingSearchParams } from "@/lib/onboarding";
 
 type SignUpPageProps = {
   searchParams?: Promise<OnboardingSearchParams>;
@@ -11,7 +11,7 @@ type SignUpPageProps = {
 export default async function SignUpPage({ searchParams }: SignUpPageProps) {
   const params = await searchParams;
   const onboarding = { pds_plan: params?.pds_plan };
-  const next = welcomePath(onboarding);
+  const next = subscribePath(onboarding);
 
   const supabase = await createClient();
   const {
diff --git a/app/subscribe/name/page.tsx b/app/subscribe/name/page.tsx
index f151e52..29c4def 100644
--- a/app/subscribe/name/page.tsx
+++ b/app/subscribe/name/page.tsx
@@ -39,7 +39,7 @@ export default async function WelcomeNamePage({
   }
 
   if (!params?.pds_plan) {
-    redirect("/welcome");
+    redirect("/subscribe");
   }
 
   // If the user already has a PDS, this is a resubscribe — lock to their
diff --git a/app/subscribe/page.tsx b/app/subscribe/page.tsx
index 0081a9f..239a1d6 100644
--- a/app/subscribe/page.tsx
+++ b/app/subscribe/page.tsx
@@ -6,7 +6,7 @@ import { Heading } from "@/components/heading";
 import { Paragraph } from "@/components/paragraph";
 import { getPlanCatalogEntry } from "@/lib/plan-catalog";
 import type { OnboardingSearchParams } from "@/lib/onboarding";
-import { welcomeNamePath } from "@/lib/onboarding";
+import { subscribeNamePath } from "@/lib/onboarding";
 import { PlanCards } from "@/components/pricing/plan-cards";
 import { OnboardingSteps } from "./onboarding-steps";
 
@@ -35,7 +35,7 @@ export default async function WelcomePage({ searchParams }: WelcomePageProps) {
 
   if (params?.pds_plan) {
     const plan = getPlanCatalogEntry(params.pds_plan);
-    redirect(welcomeNamePath({ pds_plan: plan.key }));
+    redirect(subscribeNamePath({ pds_plan: plan.key }));
   }
 
   // A non-null subscription with no active access = the user had a plan that
diff --git a/app/subscribe/pds-name-form.tsx b/app/subscribe/pds-name-form.tsx
index 5533460..4cbf247 100644
--- a/app/subscribe/pds-name-form.tsx
+++ b/app/subscribe/pds-name-form.tsx
@@ -8,7 +8,7 @@ import { Input } from "@/actions/components/ui/input";
 import { Label } from "@/actions/components/ui/label";
 import { Paragraph } from "@/components/paragraph";
 import { pdsHostnameForSlug, validatePdsSlugInput } from "@/lib/pds-slug";
-import { welcomePath } from "@/lib/onboarding";
+import { subscribePath } from "@/lib/onboarding";
 
 type Availability = "idle" | "checking" | "available" | "taken" | "blocked";
 
@@ -184,7 +184,7 @@ export function PdsNameForm({ pdsPlan, lockedName }: PdsNameFormProps) {
           variant="ghost"
           disabled={loading}
           className="rounded-full border border-white/40 bg-transparent px-4 text-xs font-medium uppercase tracking-wide text-white hover:bg-white/10"
-          onClick={() => router.push(welcomePath({ pds_plan: pdsPlan }))}
+          onClick={() => router.push(subscribePath({ pds_plan: pdsPlan }))}
         >
           Back
         </Button>
diff --git a/app/subscribe/subscribe-checkout.tsx b/app/subscribe/subscribe-checkout.tsx
index c5444f6..e1ca86b 100644
--- a/app/subscribe/subscribe-checkout.tsx
+++ b/app/subscribe/subscribe-checkout.tsx
@@ -1,7 +1,7 @@
 import { ButtonLink } from "@/components/button-link";
 import { PlanSummaryCard } from "@/components/plan/plan-summary-card";
 import type { PlanCatalogEntry } from "@/lib/plan-catalog";
-import { welcomeNamePath } from "@/lib/onboarding";
+import { subscribeNamePath } from "@/lib/onboarding";
 
 type WelcomeCheckoutProps = {
   plan: PlanCatalogEntry;
@@ -14,7 +14,7 @@ export function WelcomeCheckout({ plan, displayPrice }: WelcomeCheckoutProps) {
       <PlanSummaryCard plan={plan} displayPrice={displayPrice} />
 
       <ButtonLink
-        href={welcomeNamePath({ pds_plan: plan.key })}
+        href={subscribeNamePath({ pds_plan: plan.key })}
         className="inline-flex rounded-full bg-white px-4 py-2 text-xs font-medium uppercase tracking-wide text-neutral-950 hover:bg-primary/80"
       >
         Choose PDS name
diff --git a/lib/onboarding.ts b/lib/onboarding.ts
index 3520e0d..8165e0b 100644
--- a/lib/onboarding.ts
+++ b/lib/onboarding.ts
@@ -16,12 +16,12 @@ export function onboardingQueryString(params?: OnboardingSearchParams): string {
   return sp.toString();
 }
 
-export function welcomePath(params?: OnboardingSearchParams): string {
+export function subscribePath(params?: OnboardingSearchParams): string {
   const qs = onboardingQueryString(params);
-  return qs ? `/welcome?${qs}` : "/welcome";
+  return qs ? `/subscribe?${qs}` : "/subscribe";
 }
 
-export function welcomeNamePath(params?: OnboardingSearchParams): string {
+export function subscribeNamePath(params?: OnboardingSearchParams): string {
   const qs = onboardingQueryString(params);
-  return qs ? `/welcome/name?${qs}` : "/welcome/name";
+  return qs ? `/subscribe/name?${qs}` : "/subscribe/name";
 }
diff --git a/proxy.ts b/proxy.ts
index 8989012..93a9e46 100644
--- a/proxy.ts
+++ b/proxy.ts
@@ -1,7 +1,7 @@
 import { type NextRequest, NextResponse } from "next/server";
 import { createMiddlewareClient } from "@/lib/supabase/middleware";
 import { isRecoverySession } from "@/lib/auth";
-import { welcomePath } from "@/lib/onboarding";
+import { subscribePath } from "@/lib/onboarding";
 
 const AUTH_ROUTES = ["/login", "/signup"];
 const RESET_PASSWORD_PATH = "/reset-password";
@@ -28,7 +28,7 @@ export async function proxy(request: NextRequest) {
 
     if (AUTH_ROUTES.includes(pathname)) {
       const pdsPlan = request.nextUrl.searchParams.get("pds_plan") ?? undefined;
-      const destination = welcomePath({ pds_plan: pdsPlan });
+      const destination = subscribePath({ pds_plan: pdsPlan });
       return NextResponse.redirect(new URL(destination, request.url));
     }
   }