diff --git a/src/shtc3.rs b/src/shtc3.rs
index e7a69c4..50bff86 100644
--- a/src/shtc3.rs
+++ b/src/shtc3.rs
@@ -81,17 +81,20 @@ pub async fn task(
 
         let mut sht = ShtC3Instance::init(spio.reborrow(), sda.reborrow(), scl.reborrow(), ram);
 
-        match sht.measure().await {
-            Ok(measurement) => {
-                SHTC3_MEASUREMENT.signal(Shtc3Measurement::new(measurement));
-            }
-            Err(e) => {
-                error!("SHTC3 error: {:?}", e);
-
-                // Attempt to reset the sensor
-                if let Err(e) = sht.reset().await {
-                    // Give up and try to reset the device through a panic.
-                    panic!("SHTC3 reset error: {:?}", e);
+        'measure: loop {
+            match sht.measure().await {
+                Ok(measurement) => {
+                    SHTC3_MEASUREMENT.signal(Shtc3Measurement::new(measurement));
+                    break 'measure;
+                }
+                Err(e) => {
+                    error!("SHTC3 error: {:?}", e);
+
+                    // Attempt to reset the sensor
+                    if let Err(e) = sht.reset().await {
+                        // Give up and try to reset the device through a panic.
+                        panic!("SHTC3 reset error: {:?}", e);
+                    }
                 }
             }
         }