diff --git a/sachy-bthome/src/lib.rs b/sachy-bthome/src/lib.rs
index 9c17c43..18dd730 100644
--- a/sachy-bthome/src/lib.rs
+++ b/sachy-bthome/src/lib.rs
@@ -129,8 +129,7 @@ impl<const N: usize> BtHomeAd<N> {
         Self { buffer }
     }
 
-    pub fn add_data(&mut self, payload: impl Into<BtHomeEnum>) -> &mut Self {
-        let payload = payload.into();
+    fn encode_data(&mut self, payload: BtHomeEnum) -> &mut Self {
         let encoded = payload.encode();
 
         assert!(
@@ -146,6 +145,11 @@ impl<const N: usize> BtHomeAd<N> {
         self
     }
 
+    #[inline]
+    pub fn add_data(&mut self, payload: impl Into<BtHomeEnum>) -> &mut Self {
+        self.encode_data(payload.into())
+    }
+
     pub fn add_local_name(&mut self, name: &str) -> &Self {
         let len = name.len() + 1;