diff --git a/website/site/index.html b/website/site/index.html
index 95b4d50..bafb1c0 100644
--- a/website/site/index.html
+++ b/website/site/index.html
@@ -3,17 +3,17 @@
 <head>
 <meta charset="utf-8">
 <meta name="viewport" content="width=device-width, initial-scale=1">
-<title>Ziran — all your documents, one medium</title>
-<meta name="description" content="Ziran is a local-first document environment built on web tiles: documents that carry their own editor, live on your machine, and sync end-to-end encrypted when you invite someone in.">
-<meta property="og:title" content="Ziran">
-<meta property="og:description" content="All your documents are belong to you. Local-first, self-editing, end-to-end encrypted together.">
+<title>Ziran — all your documents are belong to you</title>
+<meta name="description" content="Ziran is a universal document app: never argue over which tool to collaborate with again, never get locked in to a document editor again, never get forced into a cloud again.">
+<meta property="og:title" content="Ziran — The Universal Document App">
+<meta property="og:description" content="All your documents are belong to you. Universal collaborative documents.">
 <link rel="icon" href='data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><rect width="24" height="24" rx="5" fill="%231c1b1d"/><path d="M5.5 5h13v3.2l-6.2 7.3h6.2V19h-13v-3.2l6.2-7.3H5.5z" fill="%23ff2fa0"/></svg>'>
 <style>
   :root {
     --ink: oklch(0.24 0.012 352);
     --ink-deep: oklch(0.19 0.01 352);
     --on-ink: oklch(0.985 0.002 352);
-    --on-ink-muted: oklch(0.78 0.012 352);
+    --on-ink-muted: oklch(0.9 0.012 352);
     --surface: #fff;
     --text: oklch(0.28 0.012 352);
     --muted: oklch(0.5 0.014 352);
@@ -39,7 +39,7 @@
     color: var(--text);
     background: var(--surface);
     line-height: 1.6;
-    font-size: 16.5px;
+    font-size: 20px;
   }
   a { color: inherit; }
   ::selection { background: oklch(0.9 0.08 352); }
@@ -62,7 +62,7 @@
   .zmark { width: 34px; height: 34px; flex: none; }
   .zmark path { fill: var(--signal-strong); }
   .wordmark { font-weight: 650; font-size: 1.2rem; letter-spacing: 0.01em; }
-  nav .links { margin-left: auto; display: flex; gap: 1.6rem; font-size: 0.95rem; }
+  nav .links { margin-left: auto; display: flex; gap: 1.6rem; }
   nav .links a { color: var(--on-ink-muted); text-decoration: none; }
   nav .links a:hover { color: var(--on-ink); }
 
@@ -207,6 +207,10 @@
     font-size: 1.25rem;
     letter-spacing: -0.01em;
     line-height: 1.3;
+    display: grid;
+    grid-template-columns: 14px 1fr;
+    gap: 0.8rem;
+    align-items: baseline;
   }
   .truth p { margin: 0; max-width: 40rem; text-wrap: pretty; }
   .truth p + p { margin-top: 0.5rem; }
@@ -229,7 +233,7 @@
     gap: 0.8rem;
     align-items: baseline;
   }
-  .guarantees .dot { position: relative; top: 1px; }
+  .dot { position: relative; top: 1px; }
   .guarantees strong { font-weight: 650; }
 
   /* get */
@@ -282,17 +286,18 @@
       <svg class="zmark" viewBox="0 0 24 24" role="img" aria-label="Ziran"><path d="M3 2.5h18v5L12.2 16.5H21v5H3v-5L11.8 7.5H3z"/></svg>
       <span class="wordmark">ziran</span>
       <span class="links">
-        <a href="#tiles">Tiles</a>
-        <a href="#together">Together</a>
+        <a href="#tiles">Universal Documents</a>
+        <a href="#together">Collaboration</a>
         <a href="#get">Get Ziran</a>
       </span>
     </nav>
     <div class="hero">
       <h1>All your documents are belong to you.</h1>
       <p>
-        Ziran is a local-first document environment built on tiles: documents that carry
-        their own editor, live on your machine, and sync end-to-end encrypted the moment
-        you invite someone in.
+        Ziran is a universal document app: a single app to edit documents that can be anything so that you
+        never have to fight over what to use again. It's built in the open on open standards, with no
+        required cloud so that you never get locked in again. It's built for collaboration, with end-to-end
+        encryption.
       </p>
       <div class="cta">
         <a class="btn primary" href="#get">Get Ziran</a>
@@ -309,7 +314,7 @@
         <h3>Field Notes</h3>
         <p>The observatory sits above the fog line, so the <span class="cmt">seeing is better</span> than the
         forecast suggests<span class="sug"> — most nights, anyway</span>.<span class="caret"></span></p>
-        <p class="muted">Saved on this machine · verified · yours</p>
+        <p class="muted">Saved on this device · verified · yours</p>
       </div>
     </div>
   </div>
@@ -321,12 +326,20 @@
       <h2 id="one-h">The document stack is fragmented.<br>It doesn't have to be.</h2>
       <div class="pile" aria-label="Formats ziran replaces, struck through">
         <s>PDF</s> <s>Word</s> <s>Google Docs</s> <s>Excel</s> <s>Sheets</s>
-        <s>PowerPoint</s> <s>Keynote</s> <span class="one">tiles</span>
+        <s>PowerPoint</s> <s>Keynote</s> <span class="one">Ziran</span>
       </div>
       <p class="lede">
-        Text, tables, decks, games, anything: a tile is one file that does what all of
-        those do, because it brings its own editor along. Open it in ten years and it
-        still knows how to edit itself.
+        Text, tables, decks, games, anything: Ziran documents can be built to be
+        any of those as well as anything else you can think of. They're built on
+        an open standard called <a href="https://dasl.ing/tiles.html">Web Tiles</a> that
+        can share anything safely. In Ziran, tiles are used to share documents that
+        are contain their own editor which means you can always edit any Ziran document
+        no matter how new or wild, without ever installing anything new.
+      </p>
+      <p class="lede">
+        This system also makes dual-view documents possible: behind the scenes
+        the content can be Markdown that an LLM will read happily (unlike PDFs) but renders
+        like an elaborate document that makes humans happy.
       </p>
     </div>
   </section>
@@ -336,36 +349,36 @@
       <h2 id="tiles-h">Documents that carry their own editor</h2>
       <div class="truths">
         <div class="truth">
-          <h3>Self-editing</h3>
+          <h3><span class="dot" aria-hidden="true"></span> Self-editing</h3>
           <div>
             <p>
-              A tile packs content and editor together, addressed by cryptographic
-              fingerprint. If the fingerprint matches, nothing has tampered with your
-              document since it was written, and no app upgrade can orphan it.
+              A Ziran document packs content and editor together. A document can
+              always be edited and you can invent new document types to your heart's
+              content.
             </p>
             <p class="muted">
-              Any document can become a model: the editor without its data, a fresh
-              starting point you keep in your library.
+              Any document can become a model: if someone shares a new document
+              type that you like with you, you can install it as a model and use
+              that to make new documents of the same kind.
             </p>
           </div>
         </div>
         <div class="truth">
-          <h3>Local-first</h3>
+          <h3><span class="dot" aria-hidden="true"></span> Local-first</h3>
           <div>
             <p>
-              Your documents are files on your machine. No cloud required, no account
-              required, nothing phones home. Ziran works entirely offline; the network
-              is something you opt into, one document at a time.
+              Your documents are files on your device. No cloud required, no account
+              required, nothing phones home. You opt into sharing with others, if
+              you want to, when you want to.
             </p>
           </div>
         </div>
         <div class="truth">
-          <h3>Safe by construction</h3>
+          <h3><span class="dot" aria-hidden="true"></span> Safe by design</h3>
           <div>
             <p>
-              Tiles run in strict isolation: a document can edit itself, and that is all
-              it can do. It never sees your other documents, your identity, or the
-              network. The runtime holds the keys — tiles never do.
+              Zoran documents run in strict isolation: a document can edit itself,
+              but it can't touch the network on its own or interact with your device.
             </p>
           </div>
         </div>
@@ -375,32 +388,54 @@
 
   <section id="together" aria-labelledby="together-h">
     <div class="wrap">
-      <h2 id="together-h">Together, without a middleman that reads</h2>
+      <h2 id="together-h">Collaborate, with no middleman</h2>
       <p class="lede">
-        Go live on any document and invite people by their AT handle, the identity they
-        already have. Accepting downloads the document to their machine first; then it
-        syncs, live.
+        Go live on any document and invite people by their Atmosphere handle.
+        (If you have a <a href="https://bsky.app/">Bluesky</a> account, you already
+        have one. If not, you can <a href="https://eurosky.tech/accounts/">create one with Eurosky</a>.)
+        Communications on shared documents are end-to-end encrypted.
       </p>
-      <ul class="guarantees">
-        <li>
-          <span class="dot" aria-hidden="true"></span>
-          <span><strong>End-to-end encrypted.</strong> Live sessions use MLS group
-          encryption. The relay orders and stores ciphertext. It can never read your
-          documents.</span>
-        </li>
-        <li>
-          <span class="dot" aria-hidden="true"></span>
-          <span><strong>Roles the document defines.</strong> An editor, a reviewer, one
-          chess opponent and any number of watchers: each document declares its roles
-          and enforces what they mean.</span>
-        </li>
-        <li>
-          <span class="dot" aria-hidden="true"></span>
-          <span><strong>Everyone keeps a real copy.</strong> Collaboration is between
-          copies you each own, not access to someone else's server. Leave any time;
-          your document stays yours.</span>
-        </li>
-      </ul>
+      <div class="truths">
+        <div class="truth">
+          <h3><span class="dot" aria-hidden="true"></span> End-to-end encrypted</h3>
+          <div>
+            <p>
+              Whichever server you pick to sync with others,
+              they can never read your documents.
+            </p>
+          </div>
+        </div>
+        <div class="truth">
+          <h3><span class="dot" aria-hidden="true"></span> Roles the document defines</h3>
+          <div>
+            <p>
+              An editor, a reviewer, one
+              chess opponent with any number of watchers: each document declares its roles
+              and enforces what they mean. Different document models can create all kinds of
+              approaches to collaboration.
+            </p>
+          </div>
+        </div>
+        <div class="truth">
+          <h3><span class="dot" aria-hidden="true"></span> Everyone keeps a copy</h3>
+          <div>
+            <p>
+              Collaboration is between
+              copies you each own, not access to someone else's server. You always have access
+              to your own documents.
+            </p>
+          </div>
+        </div>
+        <div class="truth">
+          <h3><span class="dot" aria-hidden="true"></span> Publish when you want to</h3>
+          <div>
+            <p>
+              Ziran documents get published
+              to the Atmosphere when you decide to.
+            </p>
+          </div>
+        </div>
+      </div>
     </div>
   </section>
 
@@ -408,8 +443,8 @@
     <div class="wrap">
       <h2 id="get-h">Get Ziran</h2>
       <p class="lede">
-        Ziran is a desktop app: one download, everything included. These are early,
-        pre-release builds — unsigned, unpolished, and moving fast.
+        Ziran is a desktop app (mobile coming): one download, everything included. These are early,
+        alpha builds — use at your own risk.
       </p>
       <div class="platforms" aria-label="Downloads">
         <a class="platform" href="/dl/Ziran-macos-arm64.zip"><b>macOS</b> · Apple Silicon</a>
@@ -421,9 +456,9 @@
       <p class="fine">
         Builds are not yet signed: on macOS, right-click the app and choose Open the
         first time; on Windows, pick “More info → Run anyway”; on Linux, mark the
-        AppImage executable. Verify what you got against
-        <a href="/dl/SHA256SUMS.txt">SHA256SUMS.txt</a>. Ziran is built in the open;
-        follow along at <a href="https://berjon.com">berjon.com</a>.
+        AppImage executable. If you want to, verify what you got against
+        <a href="/dl/SHA256SUMS.txt">SHA256SUMS.txt</a>. Ziran is built in the open,
+        follow along at <a href="https://robin.berjon.com">@robin.berjon.com</a>.
       </p>
     </div>
   </section>
@@ -435,8 +470,8 @@
       <svg viewBox="0 0 24 24" aria-hidden="true"><path d="M3 2.5h18v5L12.2 16.5H21v5H3v-5L11.8 7.5H3z"/></svg>
       ziran
     </span>
-    <span>Local-first · end-to-end encrypted · no account required</span>
-    <span class="spread">Made by <a href="https://berjon.com">Robin Berjon</a></span>
+    <span>The Universal Document App</span>
+    <span class="spread">Made in 🇪🇺 by <a href="https://robin.berjon.com">@robin.berjon.com</a>.</span>
   </div>
 </footer>