diff --git a/src/components/BskyPost.svelte b/src/components/BskyPost.svelte
index 4b62a13..f559ef4 100644
--- a/src/components/BskyPost.svelte
+++ b/src/components/BskyPost.svelte
@@ -24,7 +24,14 @@
 	import BskyPost from './BskyPost.svelte';
 	import Icon from '@iconify/svelte';
 	import { type Backlink, type BacklinksSource } from '$lib/at/constellation';
-	import { clients, postActions, posts, pulsingPostId, type PostActions } from '$lib/state.svelte';
+	import {
+		clients,
+		postActions,
+		posts,
+		pulsingPostId,
+		type PostActions,
+		currentTime
+	} from '$lib/state.svelte';
 	import * as TID from '@atcute/tid';
 	import type { PostWithUri } from '$lib/at/fetch';
 	import { onMount } from 'svelte';
@@ -405,7 +412,7 @@
 						title={new Date(record.createdAt).toLocaleString()}
 						class="pl-0.5 text-nowrap text-(--nucleus-fg)/67"
 					>
-						{getRelativeTime(new Date(record.createdAt))}
+						{getRelativeTime(new Date(record.createdAt), currentTime)}
 					</span>
 				</div>
 				<p class="leading-normal text-wrap wrap-break-word">
diff --git a/src/components/FollowingView.svelte b/src/components/FollowingView.svelte
index e78ba0d..b5876ea 100644
--- a/src/components/FollowingView.svelte
+++ b/src/components/FollowingView.svelte
@@ -1,11 +1,13 @@
 <script lang="ts">
-	import { follows, getClient, posts } from '$lib/state.svelte';
-	import type { Did } from '@atcute/lexicons';
+	import { follows, getClient, posts, postActions, currentTime } from '$lib/state.svelte';
+	import type { ActorIdentifier, Did, ResourceUri } from '@atcute/lexicons';
 	import ProfilePicture from './ProfilePicture.svelte';
 	import { type AtpClient, resolveDidDoc } from '$lib/at/client';
 	import { getRelativeTime } from '$lib/date';
 	import { generateColorForDid } from '$lib/accounts';
 	import { type AtprotoDid } from '@atcute/lexicons/syntax';
+	import { flip } from 'svelte/animate';
+	import { cubicOut } from 'svelte/easing';
 
 	interface Props {
 		selectedDid: Did;
@@ -14,18 +16,117 @@
 
 	const { selectedDid, selectedClient }: Props = $props();
 
-	const burstTimeframeMs = 1000 * 60 * 60; // 1 hour
+	type Sort = 'recent' | 'active' | 'conversational';
+	let followingSort: Sort = $state('active' as Sort);
 
-	type FollowedAccount = {
-		did: Did;
-		lastPostAt: Date;
-		postsInBurst: number;
-	};
+	const interactionScores = $derived.by(() => {
+		if (followingSort !== 'conversational') return null;
+
+		// eslint-disable-next-line svelte/prefer-svelte-reactivity
+		const scores = new Map<ActorIdentifier, number>();
+		const now = currentTime.getTime();
+
+		// Interactions are full weight for the first 3 days, then start decreasing linearly
+		// until 2 weeks, after which they decrease exponentially.
+		// Keep the same overall exponential timescale as before (half-life ~30 days).
+		const oneDay = 24 * 60 * 60 * 1000;
+		const halfLifeMs = 30 * oneDay;
+		const decayLambda = 0.693 / halfLifeMs;
+		const threeDays = 3 * oneDay;
+		const twoWeeks = 14 * oneDay;
+
+		const decay = (time: number) => {
+			const age = Math.max(0, now - time);
+
+			// Full weight for recent interactions within 3 days
+			if (age <= threeDays) return 1;
+
+			// Between 3 days and 2 weeks, linearly interpolate down to the value
+			// that the exponential would have at 2 weeks to keep continuity.
+			if (age <= twoWeeks) {
+				const expAtTwoWeeks = Math.exp(-decayLambda * twoWeeks);
+				const t = (age - threeDays) / (twoWeeks - threeDays); // 0..1
+				// linear ramp from 1 -> expAtTwoWeeks
+				return 1 - t * (1 - expAtTwoWeeks);
+			}
+
+			// After 2 weeks, exponential decay based on the chosen lambda
+			return Math.exp(-decayLambda * age);
+		};
+
+		const replyWeight = 4;
+		const repostWeight = 2;
+		const likeWeight = 1;
+
+		const myPosts = posts.get(selectedDid);
+		if (myPosts) {
+			for (const post of myPosts.values()) {
+				if (post.record.reply) {
+					const parentUri = post.record.reply.parent.uri;
+					// only try to extract the DID
+					const match = parentUri.match(/^at:\/\/([^/]+)/);
+					if (match) {
+						const targetDid = match[1] as Did;
+						if (targetDid === selectedDid) continue;
+						const s = scores.get(targetDid) || 0;
+						scores.set(
+							targetDid,
+							s + replyWeight * decay(new Date(post.record.createdAt).getTime())
+						);
+					}
+				}
+			}
+		}
+
+		// interactions with others
+		for (const [key, actions] of postActions) {
+			const sepIndex = key.indexOf(':');
+			if (sepIndex === -1) continue;
+			const did = key.slice(0, sepIndex) as Did;
+			const uri = key.slice(sepIndex + 1) as ResourceUri;
+
+			// only try to extract the DID
+			const match = uri.match(/^at:\/\/([^/]+)/);
+			if (!match) continue;
+			const targetDid = match[1] as Did;
+
+			if (did === targetDid) continue;
+
+			let add = 0;
+			if (actions.like) add += likeWeight;
+			if (actions.repost) add += repostWeight;
+
+			if (add > 0) {
+				const targetPosts = posts.get(targetDid);
+				const post = targetPosts?.get(uri);
+				if (post) {
+					const time = new Date(post.record.createdAt).getTime();
+					add *= decay(time);
+				}
+				scores.set(targetDid, (scores.get(targetDid) || 0) + add);
+			}
+		}
+
+		return scores;
+	});
 
 	class FollowedUserStats {
 		did: Did;
+		profile: Promise<string | null | undefined>;
+		handle: Promise<string>;
+
 		constructor(did: Did) {
 			this.did = did;
+			this.profile = getClient(did as AtprotoDid)
+				.then((client) => client.getProfile())
+				.then((profile) => {
+					if (profile.ok) return profile.value.displayName;
+					return null;
+				});
+			this.handle = resolveDidDoc(did).then((doc) => {
+				if (doc.ok) return doc.value.handle;
+				return 'handle.invalid';
+			});
 		}
 
 		data = $derived.by(() => {
@@ -33,58 +134,116 @@
 			if (!postsMap || postsMap.size === 0) return null;
 
 			let lastPostAtTime = 0;
-			let postsInBurst = 0;
-			const now = Date.now();
-			const timeframe = now - burstTimeframeMs;
+			let activeScore = 0;
+			let recentPostCount = 0;
+			const now = currentTime.getTime();
+			const quarterPosts = 6 * 60 * 60 * 1000;
+			const gravity = 2.0;
 
 			for (const post of postsMap.values()) {
 				const t = new Date(post.record.createdAt).getTime();
 				if (t > lastPostAtTime) lastPostAtTime = t;
-				if (t > timeframe) postsInBurst++;
+				const ageMs = Math.max(0, now - t);
+				if (ageMs < quarterPosts) recentPostCount++;
+				if (followingSort === 'active') {
+					const ageHours = ageMs / (1000 * 60 * 60);
+					// score = 1 / t^G
+					activeScore += 1 / Math.pow(ageHours + 1, gravity);
+				}
 			}
 
+			let conversationalScore = 0;
+			if (followingSort === 'conversational' && interactionScores)
+				conversationalScore = interactionScores.get(this.did) || 0;
+
 			return {
 				did: this.did,
 				lastPostAt: new Date(lastPostAtTime),
-				postsInBurst
+				activeScore,
+				conversationalScore,
+				recentPostCount
 			};
 		});
 	}
 
-	type Sort = 'recent' | 'active';
-	let followingSort: Sort = $state('active' as Sort);
-
 	const followsMap = $derived(follows.get(selectedDid));
 
 	const userStatsList = $derived(
 		followsMap ? Array.from(followsMap.values()).map((f) => new FollowedUserStats(f.subject)) : []
 	);
 
-	const following: FollowedAccount[] = $derived(
-		userStatsList.map((u) => u.data).filter((d): d is FollowedAccount => d !== null)
-	);
+	const following = $derived(userStatsList.filter((u) => u.data !== null));
 
 	const sortedFollowing = $derived(
 		[...following].sort((a, b) => {
-			if (followingSort === 'recent') {
-				// Sort by last post time descending, then burst descending
-				const timeA = a.lastPostAt.getTime();
-				const timeB = b.lastPostAt.getTime();
-				if (timeA !== timeB) return timeB - timeA;
-				return b.postsInBurst - a.postsInBurst;
+			const statsA = a.data!;
+			const statsB = b.data!;
+			if (followingSort === 'conversational') {
+				if (Math.abs(statsB.conversationalScore - statsA.conversationalScore) > 0.1)
+					// sort based on conversational score
+					return statsB.conversationalScore - statsA.conversationalScore;
 			} else {
-				// Sort by burst descending, then last post time descending
-				if (b.postsInBurst !== a.postsInBurst) return b.postsInBurst - a.postsInBurst;
-				return b.lastPostAt.getTime() - a.lastPostAt.getTime();
+				if (followingSort === 'active')
+					if (Math.abs(statsB.activeScore - statsA.activeScore) > 0.0001)
+						// sort based on activity
+						return statsB.activeScore - statsA.activeScore;
 			}
+			// use recent if scores are similar / we are using recent mode
+			return statsB.lastPostAt.getTime() - statsA.lastPostAt.getTime();
 		})
 	);
-
-	let highlightedDid: Did | undefined = $state(undefined);
 </script>
 
+{#snippet followingItems()}
+	{#each sortedFollowing as user (user.did)}
+		{@const stats = user.data!}
+		{@const lastPostAt = stats.lastPostAt}
+		{@const relTime = getRelativeTime(lastPostAt, currentTime)}
+		{@const color = generateColorForDid(user.did)}
+		<div animate:flip={{ duration: 350, easing: cubicOut }}>
+			<div
+				class="group flex items-center gap-2 rounded-sm bg-(--nucleus-accent)/7 p-3 transition-colors hover:bg-(--post-color)/20"
+				style={`--post-color: ${color};`}
+			>
+				<ProfilePicture client={selectedClient} did={user.did} size={10} />
+				<div class="min-w-0 flex-1 space-y-1">
+					<div
+						class="flex items-baseline gap-2 font-bold transition-colors group-hover:text-(--post-color)"
+						style={`--post-color: ${color};`}
+					>
+						{#await Promise.all([user.profile, user.handle]) then [displayName, handle]}
+							<span class="truncate">{displayName || handle}</span>
+							<span class="truncate text-sm opacity-60">@{handle}</span>
+						{/await}
+					</div>
+					<div class="flex gap-2 text-xs opacity-70">
+						<span
+							class={Date.now() - lastPostAt.getTime() < 1000 * 60 * 60 * 2
+								? 'text-(--nucleus-accent)'
+								: ''}
+						>
+							posted {relTime}
+							{relTime !== 'now' ? 'ago' : ''}
+						</span>
+						{#if stats.recentPostCount > 0}
+							<span class="text-(--nucleus-accent2)">
+								{stats.recentPostCount} posts / 6h
+							</span>
+						{/if}
+						{#if followingSort === 'conversational' && stats.conversationalScore > 0}
+							<span class="ml-auto font-bold text-(--nucleus-accent)">
+								★ {stats.conversationalScore.toFixed(1)}
+							</span>
+						{/if}
+					</div>
+				</div>
+			</div>
+		</div>
+	{/each}
+{/snippet}
+
 <div class="p-2">
-	<div class="mb-4 flex items-center justify-between px-2">
+	<div class="mb-4 flex flex-col justify-between gap-4 px-2 sm:flex-row sm:items-center">
 		<div>
 			<h2 class="text-3xl font-bold">following</h2>
 			<div class="mt-2 flex gap-2">
@@ -92,13 +251,13 @@
 				<div class="h-1 w-11 rounded-full bg-(--nucleus-accent2)"></div>
 			</div>
 		</div>
-		<div class="flex gap-2 text-sm">
-			{#each ['recent', 'active'] as Sort[] as type (type)}
+		<div class="flex flex-wrap gap-2 text-sm">
+			{#each ['recent', 'active', 'conversational'] as type (type)}
 				<button
 					class="rounded-sm px-2 py-1 transition-colors {followingSort === type
 						? 'bg-(--nucleus-accent) text-(--nucleus-bg)'
 						: 'bg-(--nucleus-accent)/10 hover:bg-(--nucleus-accent)/20'}"
-					onclick={() => (followingSort = type)}
+					onclick={() => (followingSort = type as Sort)}
 				>
 					{type}
 				</button>
@@ -115,57 +274,7 @@
 				></div>
 			</div>
 		{:else}
-			{#each sortedFollowing as user (user.did)}
-				{@const lastPostAt = user.lastPostAt}
-				{@const relTime = getRelativeTime(lastPostAt)}
-				{@const color = generateColorForDid(user.did)}
-				{@const isHighlighted = highlightedDid === user.did}
-				{@const displayName = getClient(user.did as AtprotoDid)
-					.then((client) => client.getProfile())
-					.then((profile) => {
-						if (profile.ok) return profile.value.displayName;
-						return null;
-					})}
-				{@const handle = resolveDidDoc(user.did).then((doc) => {
-					if (doc.ok) return doc.value.handle;
-					return 'handle.invalid';
-				})}
-				<!-- svelte-ignore a11y_no_static_element_interactions -->
-				<div
-					class="flex items-center gap-2 rounded-sm bg-(--nucleus-accent)/7 p-3 transition-colors"
-					style={`background-color: ${isHighlighted ? `color-mix(in srgb, ${color} 20%, transparent)` : 'color-mix(in srgb, var(--nucleus-accent) 7%, transparent)'};`}
-					onmouseenter={() => (highlightedDid = user.did)}
-					onmouseleave={() => (highlightedDid = undefined)}
-				>
-					<ProfilePicture client={selectedClient} did={user.did} size={10} />
-					<div class="min-w-0 flex-1">
-						<div
-							class="flex items-baseline gap-2 font-bold transition-colors"
-							style={`${isHighlighted ? `color: ${color};` : ''}`}
-						>
-							{#await Promise.all([displayName, handle]) then [displayName, handle]}
-								<span class="truncate">{displayName || handle}</span>
-								<span class="truncate text-sm opacity-60">@{handle}</span>
-							{/await}
-						</div>
-						<div class="flex gap-2 text-xs opacity-70">
-							<span
-								class={Date.now() - lastPostAt.getTime() < 1000 * 60 * 60 * 2
-									? 'text-(--nucleus-accent)'
-									: ''}
-							>
-								posted {relTime}
-								{relTime !== 'now' ? 'ago' : ''}
-							</span>
-							{#if user.postsInBurst > 0}
-								<span class="font-bold text-(--nucleus-accent2)">
-									{user.postsInBurst} posts / 1h
-								</span>
-							{/if}
-						</div>
-					</div>
-				</div>
-			{/each}
+			{@render followingItems()}
 		{/if}
 	</div>
 </div>
diff --git a/src/lib/date.ts b/src/lib/date.ts
index 1ab98ac..50e42a8 100644
--- a/src/lib/date.ts
+++ b/src/lib/date.ts
@@ -1,5 +1,4 @@
-export const getRelativeTime = (date: Date) => {
-	const now = new Date();
+export const getRelativeTime = (date: Date, now: Date = new Date()) => {
 	const diff = now.getTime() - date.getTime();
 	const seconds = Math.floor(diff / 1000);
 	const minutes = Math.floor(seconds / 60);
@@ -9,7 +8,7 @@ export const getRelativeTime = (date: Date) => {
 	const years = Math.floor(months / 12);
 
 	if (years > 0) return `${years}y`;
-	if (months > 0) return `${months}m`;
+	if (months > 0) return `${months}mo`;
 	if (days > 0) return `${days}d`;
 	if (hours > 0) return `${hours}h`;
 	if (minutes > 0) return `${minutes}m`;
diff --git a/src/lib/state.svelte.ts b/src/lib/state.svelte.ts
index 2bd874d..5ea1382 100644
--- a/src/lib/state.svelte.ts
+++ b/src/lib/state.svelte.ts
@@ -1,6 +1,6 @@
 import { writable } from 'svelte/store';
 import { AtpClient, newPublicClient, type NotificationsStream } from './at/client';
-import { SvelteMap } from 'svelte/reactivity';
+import { SvelteMap, SvelteDate } from 'svelte/reactivity';
 import type { Did, InferOutput, ResourceUri } from '@atcute/lexicons';
 import type { Backlink } from './at/constellation';
 import { fetchPostsWithBacklinks, hydratePosts, type PostWithUri } from './at/fetch';
@@ -133,3 +133,11 @@ export const handleJetstreamEvent = (event: JetstreamEvent) => {
 		}
 	}
 };
+
+export const currentTime = new SvelteDate();
+
+if (typeof window !== 'undefined') {
+	setInterval(() => {
+		currentTime.setTime(Date.now());
+	}, 1000);
+}