diff --git a/automod/engine/context.go b/automod/engine/context.go
index dde90327..2fd17b78 100644
--- a/automod/engine/context.go
+++ b/automod/engine/context.go
@@ -242,6 +242,10 @@ func (c *AccountContext) AddAccountLabel(val string) {
 	c.effects.AddAccountLabel(val)
 }
 
+func (c *AccountContext) RemoveAccountLabel(val string) {
+	c.effects.RemoveAccountLabel(val)
+}
+
 func (c *AccountContext) AddAccountTag(val string) {
 	c.effects.AddAccountTag(val)
 }
@@ -270,6 +274,10 @@ func (c *RecordContext) AddRecordLabel(val string) {
 	c.effects.AddRecordLabel(val)
 }
 
+func (c *RecordContext) RemoveRecordLabel(val string) {
+	c.effects.RemoveRecordLabel(val)
+}
+
 func (c *RecordContext) AddRecordTag(val string) {
 	c.effects.AddRecordTag(val)
 }
diff --git a/automod/engine/effects.go b/automod/engine/effects.go
index 9e67109c..0eedb6d1 100644
--- a/automod/engine/effects.go
+++ b/automod/engine/effects.go
@@ -28,6 +28,8 @@ type Effects struct {
 	CounterDistinctIncrements []CounterDistinctRef // TODO: better variable names
 	// Label values which should be applied to the overall account, as a result of rule execution.
 	AccountLabels []string
+	// Label values which should be removed from the overall account, as a result of rule execution.
+	RemovedAccountLabels []string
 	// Moderation tags (similar to labels, but private) which should be applied to the overall account, as a result of rule execution.
 	AccountTags []string
 	// automod flags (metadata) which should be applied to the account as a result of rule execution.
@@ -42,6 +44,8 @@ type Effects struct {
 	AccountAcknowledge bool
 	// Same as "AccountLabels", but at record-level
 	RecordLabels []string
+	// Same as "RemovedRecordLabels", but at record-level
+	RemovedRecordLabels []string
 	// Same as "AccountTags", but at record-level
 	RecordTags []string
 	// Same as "AccountFlags", but at record-level
@@ -98,6 +102,18 @@ func (e *Effects) AddAccountLabel(val string) {
 	e.AccountLabels = append(e.AccountLabels, val)
 }
 
+// Enqueues the provided label (string value) to be removed from the account at the end of rule processing.
+func (e *Effects) RemoveAccountLabel(val string) {
+	e.mu.Lock()
+	defer e.mu.Unlock()
+	for _, v := range e.RemovedRecordLabels {
+		if v == val {
+			return
+		}
+	}
+	e.RemovedAccountLabels = append(e.RemovedAccountLabels, val)
+}
+
 // Enqueues the provided label (string value) to be added to the account at the end of rule processing.
 func (e *Effects) AddAccountTag(val string) {
 	e.mu.Lock()
@@ -164,6 +180,18 @@ func (e *Effects) AddRecordLabel(val string) {
 	e.RecordLabels = append(e.RecordLabels, val)
 }
 
+// Enqueues the provided label (string value) to be removed from the record at the end of rule processing.
+func (e *Effects) RemoveRecordLabel(val string) {
+	e.mu.Lock()
+	defer e.mu.Unlock()
+	for _, v := range e.RemovedRecordLabels {
+		if v == val {
+			return
+		}
+	}
+	e.RemovedRecordLabels = append(e.RemovedRecordLabels, val)
+}
+
 // Enqueues the provided tag (string value) to be added to the record at the end of rule processing.
 func (e *Effects) AddRecordTag(val string) {
 	e.mu.Lock()