diff --git a/README.md b/README.md
index b3db08d..005ebcc 100644
--- a/README.md
+++ b/README.md
@@ -169,9 +169,9 @@ substandard shows a badge when the site you're visiting has a standard.site publ
 - That page's picture is a drawing rather than a capture: Chrome's toolbar and
   its extensions menu are native UI and do not render into a page screenshot,
   the same reason `scripts/capture-status-docs.mjs` draws its badge tiles. Its
-  words are placeholders (grep `SNICKERSNEE`) until a human writes them, and
-  `scripts/deploy-ext.sh` refuses to package a build that still carries the
-  token.
+  words are a human's. `scripts/deploy-ext.sh` still refuses to package a
+  build carrying the `SNICKERSNEE` placeholder token, so a later rewrite
+  cannot ship one.
 
 ## Install
 
diff --git a/TODO.md b/TODO.md
index 5aeb155..db3b2f1 100644
--- a/TODO.md
+++ b/TODO.md
@@ -57,13 +57,11 @@ state — opened by the worker on `chrome.runtime.onInstalled` with
 `reason === "install"`. It draws the extensions menu, and polls
 `getUserSettings` so the line under the picture answers the moment the icon
 is pinned. The dev build's popup footer carries a debug menu that reopens it,
-since Chrome otherwise shows it exactly once per install. Three things are
-still open:
+since Chrome otherwise shows it exactly once per install. Its words have since
+been written by a human. `scripts/deploy-ext.sh` still refuses a build
+carrying the `SNICKERSNEE` placeholder token, now a guard against a later
+rewrite rather than a gate on unwritten copy. Two things are still open:
 
-- **Its words are placeholders** (grep `SNICKERSNEE`), so nothing on it has
-  been approved by a human yet. `scripts/deploy-ext.sh` refuses to package a
-  build that still carries the token, which is the only check standing
-  between the placeholder and the store listing.
 - **Its picture is a drawing, not a capture.** Chrome's toolbar and its
   extensions menu are native UI and never appear in a page screenshot — the
   same reason `scripts/capture-status-docs.mjs` draws its badge tiles rather
diff --git a/scripts/deploy-ext.sh b/scripts/deploy-ext.sh
index edf07d2..2d5d0ca 100755
--- a/scripts/deploy-ext.sh
+++ b/scripts/deploy-ext.sh
@@ -76,10 +76,11 @@ rm -rf dist
 export SUBSTANDARD_CHANNEL=release
 npm run build
 npm run verify:dist
-# The welcome page (welcome.html) carries placeholder copy until a human
-# writes the words it says — this repo does not write the brand's prose (see
-# CLAUDE.md). Nothing else would stop that token reaching store users, since
-# every build, test and load of the page works perfectly well with it in.
+# A regression guard, not a live gate: the welcome page's words are written
+# now, but this repo leaves the brand's prose to a human (see CLAUDE.md), so
+# a new or rewritten page starts out carrying this token again. Nothing else
+# would stop it reaching store users, since every build, test and load of a
+# page works perfectly well with it in.
 placeholders="$(grep -rl SNICKERSNEE dist || true)"
 if [[ -n "$placeholders" ]]; then
   echo "$placeholders" >&2
diff --git a/scripts/deploy-ext.test.mjs b/scripts/deploy-ext.test.mjs
index 5dcbc5d..71b1749 100644
--- a/scripts/deploy-ext.test.mjs
+++ b/scripts/deploy-ext.test.mjs
@@ -72,10 +72,11 @@ describe('deploy-ext.sh preflight', () => {
     expect(at('\nnpm ci')).toBeLessThan(at('\nnpm run build'))
   })
 
-  // The welcome page's copy is placeholder until a human writes it, and every
-  // other check in this script passes with the token still in — so this is
-  // the only thing standing between SNICKERSNEE and the store listing.
-  it('refuses a build whose welcome copy is still the placeholder', () => {
+  // Copy this repo has not had a human write yet is placeholder (see
+  // CLAUDE.md), and every other check in this script passes with the token
+  // still in — so this is the only thing standing between SNICKERSNEE and the
+  // store listing.
+  it('refuses a build whose copy is still the placeholder', () => {
     expect(source).toMatch(/grep -rl SNICKERSNEE dist/)
     expect(at('grep -rl SNICKERSNEE dist')).toBeLessThan(at('zipfile='))
   })