diff --git a/brand/mark.svg b/brand/mark.svg
new file mode 100644
index 0000000..c707e04
--- /dev/null
+++ b/brand/mark.svg
@@ -0,0 +1,11 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 128 128">
+  <!-- substandard mark: two redacted words, one spellcheck squiggle.
+       Words sit a couple of degrees off level; the squiggle holds four
+       humps, then the tail gives out. -->
+  <rect x="16" y="45" width="28" height="20" rx="8" fill="#8b887f" transform="rotate(-2 30 55)"/>
+  <rect x="52" y="48" width="60" height="20" rx="8" fill="#8b887f" transform="rotate(3 82 58)"/>
+  <g transform="rotate(2 64 88)">
+    <path d="M14,84 q8,-12 16,0 t16,0 t16,0 t16,0 q8,-8 16,4 q6,8 8,14"
+      fill="none" stroke="#d9482b" stroke-width="8" stroke-linecap="round"/>
+  </g>
+</svg>
diff --git a/brand/sticker.svg b/brand/sticker.svg
new file mode 100644
index 0000000..4cf621e
--- /dev/null
+++ b/brand/sticker.svg
@@ -0,0 +1,16 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 128 128">
+  <!-- substandard sticker: the mark from mark.svg, unchanged, with a
+       rounded-square boundary applied 2 degrees crooked over it. The inner
+       group is a uniform scale/translate of the mark - never edit its
+       angles here; edit mark.svg and re-fit. -->
+  <rect x="12" y="12" width="104" height="104" rx="24" fill="#fdfcf9"
+    stroke="#26282b" stroke-width="6" transform="rotate(2 64 64)"/>
+  <g transform="translate(64 64) scale(0.68) translate(-61.5 -75.5)">
+    <rect x="16" y="45" width="28" height="20" rx="8" fill="#8b887f" transform="rotate(-2 30 55)"/>
+    <rect x="52" y="48" width="60" height="20" rx="8" fill="#8b887f" transform="rotate(3 82 58)"/>
+    <g transform="rotate(2 64 88)">
+      <path d="M14,84 q8,-12 16,0 t16,0 t16,0 t16,0 q8,-8 16,4 q6,8 8,14"
+        fill="none" stroke="#d9482b" stroke-width="8" stroke-linecap="round"/>
+    </g>
+  </g>
+</svg>