diff --git a/src/welcome/welcome.ts b/src/welcome/welcome.ts
index 60e17f3..20ed16a 100644
--- a/src/welcome/welcome.ts
+++ b/src/welcome/welcome.ts
@@ -21,10 +21,9 @@ $('wordmark').innerHTML = wordmark
 const manifest = chrome.runtime.getManifest()
 $('version').textContent = `v${manifest.version_name ?? manifest.version}`
 
-/** Placeholder copy, like the rest of the page (grep SNICKERSNEE). */
 const PIN_LINES: Record<Exclude<PinState, 'unknown'>, string> = {
-  unpinned: 'SNICKERSNEE — not pinned yet: this line notices by itself when you do it.',
-  pinned: 'SNICKERSNEE — pinned. Say something nice here.',
+  unpinned: 'still waiting for you to pin this extension...',
+  pinned: 'extension pinning confirmed! enjoy your blog posts!',
 }
 
 async function renderPinState(): Promise<void> {
diff --git a/welcome.html b/welcome.html
index f903d6e..f1e65ec 100644
--- a/welcome.html
+++ b/welcome.html
@@ -6,10 +6,6 @@
     <link rel="stylesheet" href="/src/welcome/welcome.css" />
   </head>
   <body>
-    <!-- Every visible line here is a placeholder (grep SNICKERSNEE): the words
-         a first-run page says are the brand's, not this repo's, so the layout
-         is built and the copy is left for a human. scripts/deploy-ext.sh
-         refuses to package a build that still carries the token. -->
     <header class="hero">
       <div class="hero-mark">
         <img
@@ -23,28 +19,25 @@
              retake its baked-in ink the way the site's hero does. -->
         <div id="wordmark" class="hero-wordmark" role="img" aria-label="substandard"></div>
       </div>
-      <h1>SNICKERSNEE — headline: thanks for installing</h1>
+      <h1>thanks for installing me!</h1>
       <p class="hero-sub">
-        SNICKERSNEE — one line: what the extension does, and why the next ten
-        seconds are worth spending.
+        You're one step closer to seeing more publishers on atproto.
       </p>
     </header>
 
     <main>
       <section>
-        <h2>SNICKERSNEE — heading: pin the toolbar icon</h2>
+        <h2>remember to pin the extension!</h2>
         <p>
-          SNICKERSNEE — a sentence: the badge does its work in the toolbar, and
-          Chrome hides new extensions behind the puzzle piece until you pin
-          them.
+          Chrome only shows badges from pinned extensions - you won't get any notifications unless you do this!
         </p>
         <ol class="steps">
           <li>
-            SNICKERSNEE — step one: click the puzzle piece at the right of the
+            Click the puzzle piece at the right of the
             Chrome toolbar.
           </li>
           <li>
-            SNICKERSNEE — step two: click the pin beside substandard, so the
+            Click the pin beside substandard, so the
             icon stays out where you can see it.
           </li>
         </ol>
@@ -155,7 +148,7 @@
             <circle class="pen-badge" cx="562" cy="128" r="11" />
             <text class="pen-num" x="562" y="133">2</text>
           </svg>
-          <figcaption>SNICKERSNEE — caption: the two clicks, in the toolbar.</figcaption>
+          <figcaption>it should look like this!</figcaption>
         </figure>
 
         <!-- Chrome has no event for pinning, so welcome.ts polls the read and
@@ -164,15 +157,18 @@
       </section>
 
       <section>
-        <h2>SNICKERSNEE — heading: what happens next</h2>
+        <h2>what's next?</h2>
         <p>
-          SNICKERSNEE — a sentence or two: visit a blog, watch the badge, sign
-          in when you want to subscribe.
+          Visit a site, look for the badge, and hit subscribe!
+        </p>
+        <p>If you want to try it out, try visiting:
         </p>
         <ul>
           <li><a href="https://substandard.blog">substandard.blog</a></li>
           <li><a href="https://standard.site">standard.site</a></li>
-          <li><a href="https://substandard.blog/posts">substandard.blog/posts</a></li>
+          <li><a href="https://permadeath.com">permablog</a></li>
+          <li><a href="https://atproto.com/blog">The ATproto Blog</a></li>
+
         </ul>
       </section>
     </main>