diff --git a/README.md b/README.md
index 73f74df..0f8b522 100644
--- a/README.md
+++ b/README.md
@@ -73,6 +73,12 @@ from `web/dist/` (CloudFront's `default_root_object` is `index.html`, so
 `/client-metadata.json`. The frontpage copy is intentionally
 `PLACEHOLDER-*` strings until real wording is written.
 
+The frontpage (and only the frontpage — not the extension) reports analytics
+to an EU-hosted PostHog project via `web/src/components/PostHog.astro`.
+Tracking is cookieless (`persistence: "memory"`), and the snippet is only
+included in production builds, so `astro dev` traffic never reaches PostHog
+(`astro preview` serves the production build, so it does).
+
 Build the frontpage before planning or applying — the site objects are read
 from the build output, and a plan-time precondition fails if
 `web/dist/index.html` is missing (otherwise an empty `fileset()` would
diff --git a/web/src/components/PostHog.astro b/web/src/components/PostHog.astro
new file mode 100644
index 0000000..2a9e40b
--- /dev/null
+++ b/web/src/components/PostHog.astro
@@ -0,0 +1,66 @@
+---
+// PostHog analytics for the static frontpage only (the extension does not
+// load this). EU-hosted project: https://eu.posthog.com/project/244032
+//
+// persistence: "memory" keeps tracking cookieless — nothing is written to
+// cookies or localStorage, so visitors are not recognized across visits and
+// no consent banner is required.
+---
+
+<script is:inline>
+  !(function (t, e) {
+    var o, n, p, r;
+    e.__SV ||
+      ((window.posthog = e),
+      (e._i = []),
+      (e.init = function (i, s, a) {
+        function g(t, e) {
+          var o = e.split(".");
+          2 == o.length && ((t = t[o[0]]), (e = o[1])),
+            (t[e] = function () {
+              t.push([e].concat(Array.prototype.slice.call(arguments, 0)));
+            });
+        }
+        ((p = t.createElement("script")).type = "text/javascript"),
+          (p.crossOrigin = "anonymous"),
+          (p.async = !0),
+          (p.src =
+            s.api_host.replace(".i.posthog.com", "-assets.i.posthog.com") +
+            "/static/array.js"),
+          (r = t.getElementsByTagName("script")[0]).parentNode.insertBefore(
+            p,
+            r,
+          );
+        var u = e;
+        for (
+          void 0 !== a ? (u = e[a] = []) : (a = "posthog"),
+            u.people = u.people || [],
+            u.toString = function (t) {
+              var e = "posthog";
+              return (
+                "posthog" !== a && (e += "." + a), t || (e += " (stub)"), e
+              );
+            },
+            u.people.toString = function () {
+              return u.toString(1) + ".people (stub)";
+            },
+            o =
+              "init capture register register_once register_for_session unregister unregister_for_session getFeatureFlag getFeatureFlagPayload isFeatureEnabled reloadFeatureFlags updateEarlyAccessFeatureEnrollment getEarlyAccessFeatures on onFeatureFlags onSessionId getSurveys getActiveMatchingSurveys renderSurvey canRenderSurvey identify setPersonProperties group resetGroups setPersonPropertiesForFlags resetPersonPropertiesForFlags setGroupPropertiesForFlags resetGroupPropertiesForFlags set_config startSessionRecording stopSessionRecording sessionRecordingStarted captureException loadToolbar get_distinct_id getGroups get_session_id get_session_replay_url alias set_config reset opt_in_capturing opt_out_capturing has_opted_in_capturing has_opted_out_capturing clear_opt_in_out_capturing debug".split(
+                " ",
+              ),
+            n = 0;
+          n < o.length;
+          n++
+        )
+          g(u, o[n]);
+        e._i.push([i, s, a]);
+      }),
+      (e.__SV = 1));
+  })(document, window.posthog || []);
+  posthog.init("phc_yBvzGPADSPgFV7hBaHJWQxHa4ZniXUhdd6nkqaHgk2Mi", {
+    api_host: "https://eu.i.posthog.com",
+    ui_host: "https://eu.posthog.com",
+    defaults: "2025-05-24",
+    persistence: "memory",
+  });
+</script>
diff --git a/web/src/layouts/Layout.astro b/web/src/layouts/Layout.astro
index 5207177..38ea321 100644
--- a/web/src/layouts/Layout.astro
+++ b/web/src/layouts/Layout.astro
@@ -1,5 +1,6 @@
 ---
 import "../styles/global.css";
+import PostHog from "../components/PostHog.astro";
 
 interface Props {
   title: string;
@@ -17,6 +18,8 @@ const { title, description } = Astro.props;
     <title>{title}</title>
     <meta name="description" content={description} />
     <link rel="icon" type="image/png" sizes="32x32" href="/icons/icon32.png" />
+    {/* Production builds only, so dev servers don't pollute analytics. */}
+    {import.meta.env.PROD && <PostHog />}
   </head>
   <body>
     <slot />