diff --git a/ui/atproto/feed.js b/ui/atproto/feed.js
index c7469c6..e373725 100644
--- a/ui/atproto/feed.js
+++ b/ui/atproto/feed.js
@@ -327,7 +327,9 @@ function appendRows(rows) {
       cid: row.cid,
       value,
     };
-    openGroup.body.appendChild(el);
+    // Prepend within the group: rows arrive newest-first, but a run from one
+    // author reads most naturally oldest -> newest top-to-bottom (e.g. a thread).
+    openGroup.body.insertBefore(el, openGroup.body.firstChild);
   }
   feed.appendChild(frag);
 }