diff --git a/src/content/posts/essays/ads-at-hack-club.mdx b/src/content/posts/essays/ads-at-hack-club.mdx
index f6e8570..c333edf 100644
--- a/src/content/posts/essays/ads-at-hack-club.mdx
+++ b/src/content/posts/essays/ads-at-hack-club.mdx
@@ -45,9 +45,7 @@ Point three is the actual source of tension. Too many places for ads and we dist
 
 **The Hack Club Solution**
 
-Let’s run an experiment.
-
-First, I want to try a weekly ad roundup in key Slack channels. Here’s how it works:
+Let’s run an experiment. I want to try a weekly ad roundup in key Slack channels. Here’s how it works:
 - The channels will have a couple of volunteers to be their Adding Machines (You ship a better name, I ship my sincere thanks)
 - The Adding Machines will oversee a way to submit ads, for example a fillout form
 - The Adding Machines will decide which ads ought to run. Ads should be: