diff --git a/docs/src/content/docs/verification.mdx b/docs/src/content/docs/verification.mdx
index 5399070..108cda0 100644
--- a/docs/src/content/docs/verification.mdx
+++ b/docs/src/content/docs/verification.mdx
@@ -1,11 +1,48 @@
 ---
 title: Verification
-description: How account verification works in the community and how to get verified for now.
+description: What verification does, what a country verifier should confirm, and how to get verified for now.
 ---
 
 Verification is a trust signal: it tells people an account is who it claims to be. It is not an
-endorsement, it says nothing about follower counts or notability, and it does not vouch for anything
-a verified account posts. It only answers one question: is this really who it says it is?
+endorsement, it says nothing about follower counts, and it does not vouch for anything a verified
+account posts. It answers one question: is this really who it says it is?
+
+## What verification does
+
+Once an account is verified, a verified check appears next to its name in mu.social and in other
+AT Protocol apps that read verification records. In mu.social it shows as a pink check.
+
+Bluesky does not display these verifications at the moment, so do not expect the mark to show up
+there yet. It appears in the apps that support the open verification records.
+
+## What a country verifier confirms
+
+If you run verification for a country (`atproto.nl`, `atproto.be`, and so on), confirm one thing:
+that the person is located in that country. Nothing more.
+
+Keeping it to location does two jobs:
+
+- It lets people confirm where someone is based without anyone publishing a precise location.
+  "Based in Belgium" is enough; a city or street is not needed.
+- It feeds the community statistics. A verified count per country is the most reliable way to
+  measure how many people are active on AT Protocol across Europe.
+
+So a country verifier answers "is this person in this country?" and leaves everything else alone.
+Local communities are well placed to do this: you often know who is who in your country, and every
+verification sharpens the numbers.
+
+## Verifying something else
+
+You might want to verify other things: everyone who speaks Spanish, people who work in a particular
+industry, government accounts, and so on. That is useful, but it does not belong in a country
+verifier.
+
+Two reasons. A language like Spanish reaches well past one country and past Europe, so attaching it
+to `atproto.es` would make the country signal meaningless. And mixing "in this country" with "works
+in tech" or "is a government account" blurs what a verification means.
+
+If you want to verify one of those, start a separate verifier service for it. One verifier, one clear
+claim.
 
 ## How verification works for now
 
@@ -23,16 +60,5 @@ The short version:
 
 To start, either encourage an organization you belong to to
 [apply to become a verifier](https://hello.mu.social/verification/apply/), or ask a group that has
-already become one to verify your account.
-
-## Why it points there for now
-
-This is deliberately the current arrangement. Verification on AT Protocol is
-still settling, and pointing at a working verifier beats standing up our own before the model is
-clear. If and when the community runs its own verification, this page will change.
-
-Local communities are in a good position to verify people. You often know who is who in your country,
-and every verification sharpens how accurately we can measure the community. If you run a country and
-can vouch for your members, setting up as a verifier is worth doing. For now that runs through
-mu.social (above); if you want your community to verify at any scale, get in touch on the
-[website repository](https://tangled.org/atcommons.eu/website).
+already become one to verify your account. If you want your community to verify at any scale, get in
+touch on the [website repository](https://tangled.org/atcommons.eu/website).