diff --git a/index.html b/index.html
index 989abca..5fd06ab 100644
--- a/index.html
+++ b/index.html
@@ -70,6 +70,7 @@
   <script src="minisky.js"></script>
   <script src="api.js"></script>
   <script src="utils.js"></script>
+  <script src="rich_text_lite.js"></script>
   <script src="models.js"></script>
   <script src="embed_component.js"></script>
   <script src="post_component.js"></script>
diff --git a/models.js b/models.js
index dc87869..c2001c8 100644
--- a/models.js
+++ b/models.js
@@ -99,6 +99,10 @@ class Post extends Record {
     return this.record.text;
   }
 
+  get facets() {
+    return this.record.facets;
+  }
+
   get createdAt() {
     return new Date(this.record.createdAt);
   }
diff --git a/post_component.js b/post_component.js
index 92b35f8..2fe704f 100644
--- a/post_component.js
+++ b/post_component.js
@@ -100,8 +100,7 @@ class PostComponent {
       wrapper = content;
     }
 
-    let p = $tag('p.body', { text: this.post.text });
-    this.linkifyPostBody(p);
+    let p = this.buildPostBody();
     wrapper.appendChild(p);
 
     if (this.post.embed) {
@@ -138,18 +137,6 @@ class PostComponent {
     return div;
   }
 
-  linkifyPostBody(p) {
-    let html = p.innerHTML;
-
-    html = html.replace(/#((\p{Letter}|\p{Number})+)/gu, (match, tag) => {
-      let url = new URL(getLocation());
-      url.searchParams.set('hash', tag);
-      return `<a href="${url.toString()}">${match}</a>`;
-    });
-
-    p.innerHTML = html;
-  }
-
   buildPostHeader(context) {
     let timeFormat = this.timeFormatForTimestamp;
     let formattedTime = this.post.createdAt.toLocaleString(window.dateLocale, timeFormat);
@@ -197,6 +184,27 @@ class PostComponent {
     return avatar;
   }
 
+  buildPostBody() {
+    let p = $tag('p.body');
+    let richText = new RichText({ text: this.post.text, facets: this.post.facets });
+
+    for (let seg of richText.segments()) {
+      if (seg.mention) {
+        p.append($tag('a', { href: `https://bsky.app/profile/${seg.mention.did}`, text: seg.text }));
+      } else if (seg.link) {
+        p.append($tag('a', { href: seg.link.uri, text: seg.text }));
+      } else if (seg.tag) {
+        let url = new URL(getLocation());
+        url.searchParams.set('hash', seg.tag.tag);
+        p.append($tag('a', { href: url.toString(), text: seg.text }));
+      } else {
+        p.append(seg.text);
+      }
+    }
+
+    return p;
+  }
+
   buildStatsFooter() {
     let stats = $tag('p.stats');