diff --git a/src/components/embeds/QuoteComponent.svelte b/src/components/embeds/QuoteComponent.svelte
index 83d0fad..d5c2dd8 100644
--- a/src/components/embeds/QuoteComponent.svelte
+++ b/src/components/embeds/QuoteComponent.svelte
@@ -56,7 +56,7 @@
 {#snippet quoteContent(record: ATProtoRecord)}
   {#if record instanceof BasePost}
     <div class="quote-embed">
-      <PostWrapper post={record} context="quote" />
+      <PostWrapper post={record} placement="quote" />
     </div>
 
   {:else if record instanceof FeedGeneratorRecord}
diff --git a/src/components/posts/BlockedPostContent.svelte b/src/components/posts/BlockedPostContent.svelte
index bb2b267..ca51182 100644
--- a/src/components/posts/BlockedPostContent.svelte
+++ b/src/components/posts/BlockedPostContent.svelte
@@ -6,9 +6,9 @@
   import PostBody from './PostBody.svelte';
   import ThreadRootParentRaw from './ThreadRootParentRaw.svelte';
 
-  let { post, context }: { post: Post, context: PostContext } = $props();
+  let { post, placement }: { post: Post, placement: PostPlacement } = $props();
 
-  setContext('post', { post, context });
+  setContext('post', { post, placement });
 </script>
 
 {#if post.isPageRoot && post.parentReference}
diff --git a/src/components/posts/BlockedPostView.svelte b/src/components/posts/BlockedPostView.svelte
index 4fe6f21..e6812d2 100644
--- a/src/components/posts/BlockedPostView.svelte
+++ b/src/components/posts/BlockedPostView.svelte
@@ -10,10 +10,10 @@
   type Props = {
     reason: string;
     post: BlockedPost | DetachedQuotePost;
-    context: PostContext;
+    placement: PostPlacement;
   }
 
-  let { reason, post, context }: Props = $props();
+  let { reason, post, placement }: Props = $props();
 
   let biohazardEnabled = $derived(account.biohazardEnabled !== false);
   let loading = $state(false);
@@ -77,7 +77,7 @@
     {/if}
   </p>
 
-  <BlockedPostContent post={reloadedPost} {context} />
+  <BlockedPostContent post={reloadedPost} {placement} />
 {:else}
   <MissingPostView post={new MissingPost(post.data)} />
 {/if}
diff --git a/src/components/posts/PostComponent.svelte b/src/components/posts/PostComponent.svelte
index 960895f..2b2f587 100644
--- a/src/components/posts/PostComponent.svelte
+++ b/src/components/posts/PostComponent.svelte
@@ -30,12 +30,12 @@
 
   type Props = {
     post: Post,
-    context: PostContext,
+    placement: PostPlacement,
     highlightedMatches?: string[] | undefined,
     class?: string | undefined
   }
 
-  let { post, context, highlightedMatches = undefined, ...props }: Props = $props();
+  let { post, placement, highlightedMatches = undefined, ...props }: Props = $props();
 
   let collapsed = $state(false);
   let replies: AnyPost[] = $state(post.replies);
@@ -43,7 +43,7 @@
   let missingHiddenReplies: number | undefined = $state();
   let hiddenRepliesError: Error | undefined = $state();
 
-  setContext('post', { post, context });
+  setContext('post', { post, placement });
 
   // TODO: make Post reactive
   let quoteCount: number | undefined = $state(post.quoteCount);
@@ -122,10 +122,10 @@
   {/if}
 {/snippet}
 
-<div class="post post-{context} {props.class || ''}" class:muted={post.muted} class:collapsed={collapsed}>
+<div class="post post-{placement} {props.class || ''}" class:muted={post.muted} class:collapsed={collapsed}>
   <PostHeader />
 
-  {#if context == 'thread' && !post.isPageRoot}
+  {#if placement == 'thread' && !post.isPageRoot}
     <EdgeMargin bind:collapsed />
   {/if}
 
@@ -141,16 +141,16 @@
     {/if}
 
     {#if post.replyCount == 1 && (replies[0] instanceof Post) && replies[0].author.did == post.author.did}
-      <PostComponent post={replies[0]} context="thread" class="flat" />
+      <PostComponent post={replies[0]} placement="thread" class="flat" />
     {:else}
       {#each replies as reply (reply.uri)}
         {#if shouldRenderReply(reply)}
-          <PostWrapper post={reply} context="thread" />
+          <PostWrapper post={reply} placement="thread" />
         {/if}
       {/each}
     {/if}
 
-    {#if context == 'thread' && !repliesLoaded}
+    {#if placement == 'thread' && !repliesLoaded}
       {#if post.hasMoreReplies}
         <LoadMoreLink onLoad={onMoreRepliesLoaded} onError={onRepliesLoadingError} />
       {:else if post.hasHiddenReplies && account.biohazardEnabled !== false}
diff --git a/src/components/posts/PostFooter.svelte b/src/components/posts/PostFooter.svelte
index a4d226c..28737cc 100644
--- a/src/components/posts/PostFooter.svelte
+++ b/src/components/posts/PostFooter.svelte
@@ -6,7 +6,7 @@
   import { showLoginDialog } from '../../skythread.js';
   import { showError } from '../../utils.js';
 
-  let { post, context }: { post: Post, context: PostContext } = getContext('post');
+  let { post, placement }: { post: Post, placement: PostPlacement } = getContext('post');
   let { quoteCount }: { quoteCount: number | undefined } = $props();
 
   let isLiked = $state(post.liked);
@@ -67,15 +67,15 @@
     <span><i class="fa-solid fa-retweet"></i> {post.repostCount}</span>
   {/if}
 
-  {#if post.replyCount > 0 && (context == 'quotes' || context == 'feed')}
+  {#if post.replyCount > 0 && (placement == 'quotes' || placement == 'feed')}
     <span>
       <i class="fa-regular fa-message"></i>
       <a href="{linkToPostThread(post)}">{post.replyCount > 1 ? `${post.replyCount} replies` : '1 reply'}</a>
     </span>
   {/if}
 
-  {#if quoteCount && context != 'quote'}
-    {#if context == 'quotes' || context == 'feed' || post.isPageRoot}
+  {#if quoteCount && placement != 'quote'}
+    {#if placement == 'quotes' || placement == 'feed' || post.isPageRoot}
       <span>
         <i class="fa-regular fa-comments"></i>
         <a href={linkToQuotesPage(post.linkToPost)}>{quoteCount > 1 ? `${quoteCount} quotes` : '1 quote'}</a>
@@ -87,7 +87,7 @@
     {/if}
   {/if}
 
-  {#if context == 'thread' && post.isRestrictingReplies}
+  {#if placement == 'thread' && post.isRestrictingReplies}
     <span><i class="fa-solid fa-ban"></i> Limited replies</span>
   {/if}
 
diff --git a/src/components/posts/PostHeader.svelte b/src/components/posts/PostHeader.svelte
index 9e5f16d..17714ab 100644
--- a/src/components/posts/PostHeader.svelte
+++ b/src/components/posts/PostHeader.svelte
@@ -4,8 +4,8 @@
   import { PostPresenter } from '../../utils/post_presenter.js';
   import PostSubtreeLink from './PostSubtreeLink.svelte';
 
-  let { post, context }: { post: Post, context: PostContext } = getContext('post');
-  let presenter = new PostPresenter(post, context);
+  let { post, placement }: { post: Post, placement: PostPlacement } = getContext('post');
+  let presenter = new PostPresenter(post, placement);
 
   let avatar: HTMLImageElement | undefined = $state();
 
@@ -43,10 +43,10 @@
 
   <a class="time" href="{post.linkToPost}" target="_blank" title="{post.createdAt.toISOString()}">{presenter.formattedTimestamp}</a>
 
-  {#if (post.replyCount > 0 && !post.isPageRoot) || ['quote', 'quotes', 'feed'].includes(context)}
+  {#if (post.replyCount > 0 && !post.isPageRoot) || ['quote', 'quotes', 'feed'].includes(placement)}
     <span class="separator">&bull;</span>
 
-    {#if ['quote', 'quotes', 'feed'].includes(context)}
+    {#if ['quote', 'quotes', 'feed'].includes(placement)}
       <PostSubtreeLink {post} title="Load thread" />
     {:else}
       <PostSubtreeLink {post} title="Load this subtree" />
diff --git a/src/components/posts/PostWrapper.svelte b/src/components/posts/PostWrapper.svelte
index f81c8df..012b9bd 100644
--- a/src/components/posts/PostWrapper.svelte
+++ b/src/components/posts/PostWrapper.svelte
@@ -14,17 +14,17 @@
     - feed - a post on the hashtag feed page
   */
 
-  let { post, context }: { post: AnyPost, context: PostContext } = $props();
+  let { post, placement }: { post: AnyPost, placement: PostPlacement } = $props();
 </script>
 
 {#if post instanceof Post}
-  <PostComponent {post} {context} />
+  <PostComponent {post} {placement} />
 {:else}
-  <div class="post post-{context} blocked">
+  <div class="post post-{placement} blocked">
     {#if post instanceof BlockedPost}
-      <BlockedPostView {post} {context} reason="Blocked post" />
+      <BlockedPostView {post} {placement} reason="Blocked post" />
     {:else if post instanceof DetachedQuotePost}
-      <BlockedPostView {post} {context} reason="Hidden quote" />
+      <BlockedPostView {post} {placement} reason="Hidden quote" />
     {:else}
       <MissingPostView {post} />
     {/if}
diff --git a/src/components/posts/ThreadRootParent.svelte b/src/components/posts/ThreadRootParent.svelte
index 1d11399..2e2212a 100644
--- a/src/components/posts/ThreadRootParent.svelte
+++ b/src/components/posts/ThreadRootParent.svelte
@@ -13,7 +13,7 @@
   </p>
 {:else if post instanceof BlockedPost}
   <div class="back">
-    <BlockedPostView {post} context="parent" reason="Parent post blocked" />
+    <BlockedPostView {post} placement="parent" reason="Parent post blocked" />
   </div>
 {:else if post instanceof MissingPost}
   <p class="back">
diff --git a/src/pages/HashtagPage.svelte b/src/pages/HashtagPage.svelte
index b126a2b..dbbf63d 100644
--- a/src/pages/HashtagPage.svelte
+++ b/src/pages/HashtagPage.svelte
@@ -56,7 +56,7 @@
   </header>
 
   {#each posts as post (post.uri)}
-    <PostComponent {post} context="feed" />
+    <PostComponent {post} placement="feed" />
   {/each}
 {:else if !loadingFailed}
   <MainLoader />
diff --git a/src/pages/LycanSearchPage.svelte b/src/pages/LycanSearchPage.svelte
index 02d0352..704fb3c 100644
--- a/src/pages/LycanSearchPage.svelte
+++ b/src/pages/LycanSearchPage.svelte
@@ -206,7 +206,7 @@
     <p>...</p>
   {:else}
     {#each results as post (post.uri)}
-      <PostComponent {post} context="feed" {highlightedMatches} />
+      <PostComponent {post} placement="feed" {highlightedMatches} />
     {/each}
     {#if finishedPosts}
       <p class="results-end">{results.length > 0 ? "No more results." : "No results."}</p>
diff --git a/src/pages/NotificationsPage.svelte b/src/pages/NotificationsPage.svelte
index d3fe94c..de5b40b 100644
--- a/src/pages/NotificationsPage.svelte
+++ b/src/pages/NotificationsPage.svelte
@@ -58,7 +58,7 @@
       <FeedPostParent uri={post.parentReference.uri} />
     {/if}
 
-    <PostComponent {post} context="feed" />
+    <PostComponent {post} placement="feed" />
   {/each}
 {:else if !loadingFailed}
   <MainLoader />
diff --git a/src/pages/QuotesPage.svelte b/src/pages/QuotesPage.svelte
index 6541c3f..602c62c 100644
--- a/src/pages/QuotesPage.svelte
+++ b/src/pages/QuotesPage.svelte
@@ -65,7 +65,7 @@
       <FeedPostParent uri={post.parentReference.uri} />
     {/if}
 
-    <PostComponent {post} context="quotes" />
+    <PostComponent {post} placement="quotes" />
   {/each}
 {:else if !loadingFailed}
   <MainLoader />
diff --git a/src/pages/ThreadPage.svelte b/src/pages/ThreadPage.svelte
index 6c69601..99d91e5 100644
--- a/src/pages/ThreadPage.svelte
+++ b/src/pages/ThreadPage.svelte
@@ -66,9 +66,9 @@
       <ThreadRootParentRaw uri={post.parentReference.uri} />
     {/if}
 
-    <PostComponent {post} context="thread" bind:this={rootComponent} />
+    <PostComponent {post} placement="thread" bind:this={rootComponent} />
   {:else}
-    <PostWrapper {post} context="thread" />
+    <PostWrapper {post} placement="thread" />
   {/if}
 {:else if !loadingFailed}
   <MainLoader />
diff --git a/src/pages/TimelineSearchPage.svelte b/src/pages/TimelineSearchPage.svelte
index f223748..c9dd333 100644
--- a/src/pages/TimelineSearchPage.svelte
+++ b/src/pages/TimelineSearchPage.svelte
@@ -79,7 +79,7 @@
 
   <div class="results">
     {#each results as post (post.uri)}
-      <PostComponent {post} context="feed" />
+      <PostComponent {post} placement="feed" />
     {/each}
   </div>
 {/if}
diff --git a/src/types.d.ts b/src/types.d.ts
index feaf320..e552355 100644
--- a/src/types.d.ts
+++ b/src/types.d.ts
@@ -25,4 +25,4 @@ type AnyPost = import("./models/posts.js").Post
              | import("./models/posts.js").MissingPost
              | import("./models/posts.js").DetachedQuotePost;
 
-type PostContext = 'thread' | 'parent' | 'quote' | 'quotes' | 'feed';
+type PostPlacement = 'thread' | 'parent' | 'quote' | 'quotes' | 'feed';
diff --git a/src/utils/post_presenter.ts b/src/utils/post_presenter.ts
index 80deadf..3dc982b 100644
--- a/src/utils/post_presenter.ts
+++ b/src/utils/post_presenter.ts
@@ -13,17 +13,17 @@ export class PostPresenter {
    */
 
   post: Post;
-  context: PostContext;
+  placement: PostPlacement;
 
-  constructor(post: Post, context: PostContext) {
+  constructor(post: Post, placement: PostPlacement) {
     this.post = post;
-    this.context = context;
+    this.placement = placement;
   }
 
   get timeFormatForTimestamp(): Intl.DateTimeFormatOptions {
-    if (this.context == 'quotes' || this.context == 'feed') {
+    if (this.placement == 'quotes' || this.placement == 'feed') {
       return { weekday: 'short', day: 'numeric', month: 'short', year: 'numeric', hour: 'numeric', minute: 'numeric' };
-    } else if (this.post.isPageRoot || this.context != 'thread') {
+    } else if (this.post.isPageRoot || this.placement != 'thread') {
       return { day: 'numeric', month: 'short', year: 'numeric', hour: 'numeric', minute: 'numeric' };
     } else if (this.post.pageRoot && !sameDay(this.post.createdAt, this.post.pageRoot.createdAt)) {
       return { day: 'numeric', month: 'short', hour: 'numeric', minute: 'numeric' };