diff --git a/web/src/content/blog/placeholder-borborygmus.md b/web/src/content/blog/placeholder-borborygmus.md
deleted file mode 100644
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+++ /dev/null
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----
-title: Borborygmus quincunx (placeholder)
-description: Placeholder. Grep borborygmus and delete this file before a real post ships.
-publishDate: 2026-08-06
-tags: [placeholder]
----
-
-Borborygmus widdershins zarf, apricity sillage gallimaufry. This file exists so
-the blog route builds and so the stylesheet has one of every tag to style. It
-is not copy and must not ship.
-
-## Gallimaufry heading
-
-Quincunx nugatory `defenestrate()` borborygmus, and a link to
-[apricity](https://example.com). Sillage zarf widdershins, petrichor
-gallimaufry quincunx borborygmus.
-
-### Subheading zarf
-
-- Widdershins borborygmus
-- Apricity quincunx zarf
-- Gallimaufry sillage
-
-> Borborygmus widdershins, quincunx apricity zarf.
-
-```text
-borborygmus --quincunx=widdershins
-```
-
----
-
-Sillage gallimaufry borborygmus apricity zarf quincunx widdershins nugatory
-petrichor defenestrate.
diff --git a/web/src/content/blog/placeholder.md b/web/src/content/blog/placeholder.md
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+---
+title: Welcome to the lance.blue development blog!
+description: "Coming soon..."
+publishDate: 2026-08-07
+tags: [placeholder]
+atUri: "at://did:plc:a2j2g42ai6v65qpbvb6hmubi/site.standard.document/3msjdgormbd2v"
+---
+
+If you can see this you're probably spending way too much time on ATproto development.
+
+More details soon.