diff --git a/src/js/templates/profileCard.template.js b/src/js/templates/profileCard.template.js
index 92147587..5a0a6e46 100644
--- a/src/js/templates/profileCard.template.js
+++ b/src/js/templates/profileCard.template.js
@@ -279,6 +279,20 @@ async function openProfileContextMenu(event, props) {
     .addEventListener("close", () => menu.remove(), { once: true });
 }
 
+function canSubscribeToActivity(profile) {
+  const isFollowing = !!profile.viewer?.following;
+  const allowSubscriptions =
+    profile.associated?.activitySubscription?.allowSubscriptions ?? "followers";
+  switch (allowSubscriptions) {
+    case "followers":
+      return isFollowing;
+    case "mutuals":
+      return isFollowing && !!profile.viewer?.followedBy;
+    default:
+      return false;
+  }
+}
+
 export function profileCardTemplate({
   profile,
   identityResolver,
@@ -311,6 +325,7 @@ export function profileCardTemplate({
   const isBlocking = !!profile.viewer?.blocking;
   const isBlockedBy = !!profile.viewer?.blockedBy;
   const canChat = profileChatStatus?.canChat || !!profileChatStatus?.convo;
+  const canSubscribe = canSubscribeToActivity(profile);
   return html`<div class="profile-card">
     <div
       class="profile-banner-container"
@@ -339,7 +354,7 @@ export function profileCardTemplate({
           clickAction: liveStatus?.state === "active" ? "live" : "lightbox",
         })}
         ${!isCurrentUser && !isLabeler && isAuthenticated && !isBlockedBy
-          ? html` ${isFollowing
+          ? html` ${canSubscribe
               ? html`<button
                   class="rounded-button bell-button"
                   data-testid="post-notifications-button"
diff --git a/tests/e2e/specs/views/profile.view.test.js b/tests/e2e/specs/views/profile.view.test.js
index bcc56400..50abf618 100644
--- a/tests/e2e/specs/views/profile.view.test.js
+++ b/tests/e2e/specs/views/profile.view.test.js
@@ -1330,6 +1330,29 @@ test.describe("Profile view", () => {
       ).not.toBeVisible();
     });
 
+    test("should not show bell button when the user disallows subscriptions", async ({
+      page,
+    }) => {
+      const closedUser = {
+        ...followedUser,
+        associated: { activitySubscription: { allowSubscriptions: "none" } },
+      };
+
+      const mockServer = new MockServer();
+      mockServer.addProfile(closedUser);
+      await mockServer.setup(page);
+      await login(page);
+      await page.goto(`/profile/${closedUser.did}`);
+
+      const view = page.locator("#profile-view");
+      await expect(view.locator('[data-testid="chat-button"]')).toBeVisible({
+        timeout: 10000,
+      });
+      await expect(
+        view.locator('[data-testid="post-notifications-button"]'),
+      ).not.toBeVisible();
+    });
+
     test("should not show bell button on own profile", async ({ page }) => {
       const currentUserProfile = {
         ...userProfile,
diff --git a/tests/unit/specs/templates/profileCard.template.test.js b/tests/unit/specs/templates/profileCard.template.test.js
index ab7bac8f..aeb33a3d 100644
--- a/tests/unit/specs/templates/profileCard.template.test.js
+++ b/tests/unit/specs/templates/profileCard.template.test.js
@@ -357,6 +357,92 @@ describe("profileCardTemplate - post notifications button", () => {
     );
   });
 
+  it("should not render post notifications button when the profile allows no subscriptions", () => {
+    const profile = {
+      ...mockProfile,
+      associated: { activitySubscription: { allowSubscriptions: "none" } },
+      viewer: { following: true, followedBy: true },
+    };
+    const result = profileCardTemplate({
+      profile,
+      isAuthenticated: true,
+      isCurrentUser: false,
+      onClickPostNotifications: () => {},
+    });
+    const container = document.createElement("div");
+    render(result, container);
+    assert.deepEqual(
+      container.querySelector("[data-testid='post-notifications-button']"),
+      null,
+    );
+  });
+
+  it("should render post notifications button for mutuals only when followed back", () => {
+    const mutualsProfile = {
+      ...mockProfile,
+      associated: { activitySubscription: { allowSubscriptions: "mutuals" } },
+    };
+    const renderWith = (viewer) => {
+      const container = document.createElement("div");
+      render(
+        profileCardTemplate({
+          profile: { ...mutualsProfile, viewer },
+          isAuthenticated: true,
+          isCurrentUser: false,
+          onClickPostNotifications: () => {},
+        }),
+        container,
+      );
+      return container.querySelector(
+        "[data-testid='post-notifications-button']",
+      );
+    };
+    assert.deepEqual(renderWith({ following: true, followedBy: false }), null);
+    assert(renderWith({ following: true, followedBy: true }) !== null);
+  });
+
+  it("should render post notifications button for followers when the declaration is followers", () => {
+    const profile = {
+      ...mockProfile,
+      associated: { activitySubscription: { allowSubscriptions: "followers" } },
+      viewer: { following: true, followedBy: false },
+    };
+    const result = profileCardTemplate({
+      profile,
+      isAuthenticated: true,
+      isCurrentUser: false,
+      onClickPostNotifications: () => {},
+    });
+    const container = document.createElement("div");
+    render(result, container);
+    assert(
+      container.querySelector("[data-testid='post-notifications-button']") !==
+        null,
+    );
+  });
+
+  it("should not render post notifications button for an unknown declaration value", () => {
+    const profile = {
+      ...mockProfile,
+      associated: {
+        activitySubscription: { allowSubscriptions: "something-new" },
+      },
+      viewer: { following: true, followedBy: true },
+    };
+    const result = profileCardTemplate({
+      profile,
+      isAuthenticated: true,
+      isCurrentUser: false,
+      onClickPostNotifications: () => {},
+    });
+    const container = document.createElement("div");
+    render(result, container);
+    assert.deepEqual(
+      container.querySelector("[data-testid='post-notifications-button']"),
+      null,
+    );
+  });
+
   it("should call onClickPostNotifications when bell clicked", () => {
     let notificationsCallArg = null;
     const profile = {