diff --git a/src/markdown/inline.rs b/src/markdown/inline.rs
index d344385..2307cfe 100644
--- a/src/markdown/inline.rs
+++ b/src/markdown/inline.rs
@@ -103,9 +103,15 @@ fn styled(
         if let Event::Start(Tag::Link { link_type, .. }) = &event {
             let link_type = *link_type;
             let text = collect_text(events, TagEnd::Link);
+            // A wikilink is an entity reference and renders bold, where a
+            // regular link stays underlined to read as a URL.
+            let link_style = match link_type {
+                LinkType::WikiLink { .. } => style::wiki(),
+                _ => style::link(),
+            };
             spans.push(Span::styled(
                 display_text(link_type, text),
-                active.patch(style::link()),
+                active.patch(link_style),
             ));
         }
         if let Event::Start(Tag::Image { .. }) = &event {
diff --git a/src/markdown/inline_tests.rs b/src/markdown/inline_tests.rs
index 0039ac1..4e6728e 100644
--- a/src/markdown/inline_tests.rs
+++ b/src/markdown/inline_tests.rs
@@ -74,7 +74,7 @@ fn an_image_renders_as_its_plain_alt_text() {
 fn a_wikilink_reduces_to_its_last_segment() {
     assert_eq!(
         inline_text("[[rules/spells/fireball]]"),
-        Text::from(Line::from(vec![Span::styled("fireball", style::link())]))
+        Text::from(Line::from(vec![Span::styled("fireball", style::wiki())]))
     );
 }
 
@@ -82,7 +82,7 @@ fn a_wikilink_reduces_to_its_last_segment() {
 fn a_piped_wikilink_shows_its_display_text() {
     assert_eq!(
         inline_text("[[a/b|shown]]"),
-        Text::from(Line::from(vec![Span::styled("shown", style::link())]))
+        Text::from(Line::from(vec![Span::styled("shown", style::wiki())]))
     );
 }
 
diff --git a/src/markdown/style.rs b/src/markdown/style.rs
index 91b268f..7989601 100644
--- a/src/markdown/style.rs
+++ b/src/markdown/style.rs
@@ -30,6 +30,12 @@ pub fn link() -> Style {
         .add_modifier(Modifier::UNDERLINED)
 }
 
+/// A wikilink's visible text. Purple and bold, not underlined, so an
+/// entity reference reads as solid rather than as a navigable URL.
+pub fn wiki() -> Style {
+    Style::new().fg(Color::Magenta).add_modifier(Modifier::BOLD)
+}
+
 /// A heading's text. `#` and `##` underline as well as bold; `###`
 /// through `######` are bold alone. The `#` markers themselves never
 /// render.
diff --git a/src/markdown/table_tests.rs b/src/markdown/table_tests.rs
index 6a67b79..7247edf 100644
--- a/src/markdown/table_tests.rs
+++ b/src/markdown/table_tests.rs
@@ -134,7 +134,7 @@ fn a_wikilink_in_a_cell_renders_its_last_segment() {
         Line::from(vec![
             Span::styled("│", style::border()),
             Span::raw(" "),
-            Span::styled("goblin", style::link()),
+            Span::styled("goblin", style::wiki()),
             Span::raw(" "),
             Span::styled("│", style::border()),
         ])