diff --git a/app/routes/index.tsx b/app/routes/index.tsx
index 410596a..8f15bf6 100644
--- a/app/routes/index.tsx
+++ b/app/routes/index.tsx
@@ -25,6 +25,24 @@ function SectionHead({ title, sub }: { title: string; sub?: Child }) {
   );
 }
 
+// Primary + auth-aware secondary CTA pair, shared by the hero and the closing band.
+function CtaButtons({ user }: { user: { handle: string } | null }) {
+  return (
+    <>
+      <Button href="/automations">Browse automations</Button>
+      {user ? (
+        <Button href={`/u/${user.handle}`} variant="tertiary">
+          Go to my profile
+        </Button>
+      ) : (
+        <Button href="/auth/login" variant="tertiary">
+          Sign in
+        </Button>
+      )}
+    </>
+  );
+}
+
 const jsonLdBody = JSON.stringify({
   "@context": "https://schema.org",
   "@type": "WebApplication",
@@ -70,16 +88,7 @@ export default createRoute(async (c) => {
               conditions, and send a webhook, create a record on your PDS, or post to Bluesky.
             </p>
             <div class={s.heroActions}>
-              <Button href="/automations">Browse automations</Button>
-              {user ? (
-                <Button href={`/u/${user.handle}`} variant="tertiary">
-                  Go to my profile
-                </Button>
-              ) : (
-                <Button href="/auth/login" variant="tertiary">
-                  Sign in
-                </Button>
-              )}
+              <CtaButtons user={user} />
             </div>
           </div>
         </Container>
@@ -186,16 +195,7 @@ export default createRoute(async (c) => {
         <Container>
           <h2 class={s.closingTitle}>Ready to wire your apps together?</h2>
           <div class={s.closingActions}>
-            <Button href="/automations">Browse automations</Button>
-            {user ? (
-              <Button href={`/u/${user.handle}`} variant="tertiary">
-                Go to my profile
-              </Button>
-            ) : (
-              <Button href="/auth/login" variant="tertiary">
-                Sign in
-              </Button>
-            )}
+            <CtaButtons user={user} />
           </div>
         </Container>
       </section>