diff --git a/AGENTS.md b/AGENTS.md
index 0eb0ba5..deaedec 100644
--- a/AGENTS.md
+++ b/AGENTS.md
@@ -21,4 +21,4 @@ Read BROWSER_SUPPORT.md for info.
 
 ## Name, version, shortcuts
 - **Version** lives in the active manifest (`version`) and any browser-specific manifest you ship. Do not duplicate it in `scripts/config.js`.
-- **Display name and default shortcut copy** for the settings page come from `CONFIG.EXTENSION` (`NAME`, `SHORTCUT`, `SHORTCUT_MAC`), filled in `options/options.js`. When you change the extension **name** or **suggested keyboard shortcuts**, update the manifest **`name` / `commands`** and the same fields in **`CONFIG.EXTENSION`** so the options tab title and shortcut help stay accurate.
+- **Display name, tagline, motto, and default shortcut copy** come from `CONFIG.EXTENSION` (`NAME`, `TAGLINE`, `SETTINGS_MOTTO`, `EMPTY_*`, `SHORTCUT`, `SHORTCUT_MAC`), used in `options/options.js` and `popup/popup.js`. When you change the extension **name** or **suggested keyboard shortcuts**, update the manifest **`name` / `commands`** and the same fields in **`CONFIG.EXTENSION`** so the options tab title and shortcut help stay accurate.
diff --git a/README.md b/README.md
index 7fbbd5e..d265109 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-# WIP Summarizer + Chat AI extension
+# Lede — page summarizer & chat (WIP)
 
 A browser extension for Chrome and Firefox that lets you ask questions and summarize any webpage using AI (using Ollama or any OpenAI-compatible API). Works best with the GPT-OSS-20b model.
 
diff --git a/build.sh b/build.sh
index 12f1b73..a9913f1 100755
--- a/build.sh
+++ b/build.sh
@@ -1,6 +1,6 @@
 #!/bin/bash
 
-# Build script for the Summarizer extension
+# Build script for the Lede extension
 # Usage: ./build.sh [chrome|firefox]
 
 BROWSER=${1:-chrome}
diff --git a/manifest-chrome.json b/manifest-chrome.json
index 19daf96..976bd1d 100644
--- a/manifest-chrome.json
+++ b/manifest-chrome.json
@@ -1,8 +1,8 @@
 {
   "manifest_version": 3,
-  "name": "Summarizer",
+  "name": "Lede",
   "version": "1.0.0",
-  "description": "Summarize any webpage and use AI chat about what you're reading",
+  "description": "Lede — page summarizer & chat. Don't bury the main point—summarize and discuss any article.",
   "permissions": [
     "activeTab",
     "tabs",
@@ -17,7 +17,7 @@
         "default": "Ctrl+Shift+U",
         "mac": "Command+Shift+U"
       },
-      "description": "Summarize the current page"
+      "description": "Open Lede for this page"
     }
   },
   "host_permissions": [
diff --git a/manifest-firefox.json b/manifest-firefox.json
index 78e4430..24126c5 100644
--- a/manifest-firefox.json
+++ b/manifest-firefox.json
@@ -1,8 +1,8 @@
 {
   "manifest_version": 3,
-  "name": "Summarizer",
+  "name": "Lede",
   "version": "1.0.0",
-  "description": "Summarize any webpage and use AI chat about what you're reading",
+  "description": "Lede — page summarizer & chat. Don't bury the main point—summarize and discuss any article.",
   "browser_specific_settings": {
     "gecko": {
       "id": "webai-summarizer@anomaly.co",
@@ -24,7 +24,7 @@
         "default": "Ctrl+Shift+U",
         "mac": "Command+Shift+U"
       },
-      "description": "Summarize the current page"
+      "description": "Open Lede for this page"
     }
   },
   "host_permissions": [
diff --git a/manifest.json b/manifest.json
index 19daf96..976bd1d 100644
--- a/manifest.json
+++ b/manifest.json
@@ -1,8 +1,8 @@
 {
   "manifest_version": 3,
-  "name": "Summarizer",
+  "name": "Lede",
   "version": "1.0.0",
-  "description": "Summarize any webpage and use AI chat about what you're reading",
+  "description": "Lede — page summarizer & chat. Don't bury the main point—summarize and discuss any article.",
   "permissions": [
     "activeTab",
     "tabs",
@@ -17,7 +17,7 @@
         "default": "Ctrl+Shift+U",
         "mac": "Command+Shift+U"
       },
-      "description": "Summarize the current page"
+      "description": "Open Lede for this page"
     }
   },
   "host_permissions": [
diff --git a/options/options.css b/options/options.css
index f472061..b60359a 100644
--- a/options/options.css
+++ b/options/options.css
@@ -52,7 +52,7 @@ body {
 /* ── Header ── */
 .page-header {
   display: flex;
-  align-items: center;
+  align-items: flex-start;
   gap: 8px;
   margin-bottom: 32px;
 }
@@ -74,6 +74,35 @@ body {
   mask: url("../lightning.svg") center / contain no-repeat;
 }
 
+.page-header-titles {
+  flex: 1;
+  min-width: 0;
+  display: flex;
+  flex-direction: column;
+  gap: 6px;
+}
+
+.page-brand {
+  display: flex;
+  flex-direction: column;
+  gap: 2px;
+  line-height: 1.2;
+}
+
+.page-brand-name {
+  font-size: 15px;
+  font-weight: 600;
+  color: var(--text);
+  letter-spacing: 0.01em;
+}
+
+.page-brand-tagline {
+  font-size: 11px;
+  font-weight: 500;
+  color: var(--text-secondary);
+  letter-spacing: 0.02em;
+}
+
 .page-header h1 {
   font-size: 15px;
   font-weight: 600;
@@ -81,6 +110,13 @@ body {
   letter-spacing: 0.01em;
 }
 
+.page-motto {
+  font-size: 12px;
+  font-style: italic;
+  color: var(--text-muted);
+  line-height: 1.4;
+}
+
 .icon-btn {
   margin-left: auto;
   background: transparent;
diff --git a/options/options.html b/options/options.html
index 3636079..6bd0010 100644
--- a/options/options.html
+++ b/options/options.html
@@ -2,7 +2,7 @@
 <html>
     <head>
         <meta charset="UTF-8" />
-        <title>Summarizer — Settings</title>
+        <title>Lede — Settings</title>
         <link rel="stylesheet" href="options.css" />
     </head>
     <body>
@@ -12,7 +12,16 @@
                 <div class="logo-mark">
                     <span class="brand-icon" aria-hidden="true"></span>
                 </div>
-                <h1>Settings</h1>
+                <div class="page-header-titles">
+                    <div class="page-brand">
+                        <span id="opt-brand-name" class="page-brand-name">Lede</span>
+                        <span id="opt-brand-tagline" class="page-brand-tagline">Page summarizer &amp; chat</span>
+                    </div>
+                    <h1>Settings</h1>
+                    <p id="page-motto" class="page-motto">
+                        Let Lede lead the way.
+                    </p>
+                </div>
                 <button id="theme-btn" class="icon-btn" title="Toggle theme">
                     <svg
                         id="theme-icon-light"
diff --git a/options/options.js b/options/options.js
index 02afece..3064e8c 100644
--- a/options/options.js
+++ b/options/options.js
@@ -295,9 +295,15 @@ function createShortcutsInfo() {
   return infoDiv;
 }
 
-/** Tab title + shortcut help from CONFIG.EXTENSION (keep in sync with manifest name / commands). */
+/** Tab title, brand copy, and shortcut help from CONFIG.EXTENSION (keep in sync with manifest name / commands). */
 function applyExtensionMetadata() {
   document.title = `${CONFIG.EXTENSION.NAME} — Settings`;
+  const nameEl = document.getElementById("opt-brand-name");
+  const tagEl = document.getElementById("opt-brand-tagline");
+  const mottoEl = document.getElementById("page-motto");
+  if (nameEl) nameEl.textContent = CONFIG.EXTENSION.NAME;
+  if (tagEl) tagEl.textContent = CONFIG.EXTENSION.TAGLINE;
+  if (mottoEl) mottoEl.textContent = CONFIG.EXTENSION.SETTINGS_MOTTO;
   const el = document.getElementById("shortcut-display");
   if (!el) return;
   const { SHORTCUT, SHORTCUT_MAC } = CONFIG.EXTENSION;
diff --git a/popup/popup.css b/popup/popup.css
index 8c28f44..60d116c 100644
--- a/popup/popup.css
+++ b/popup/popup.css
@@ -141,6 +141,13 @@ body {
     mask: url("../lightning.svg") center / contain no-repeat;
 }
 
+.brand-stack {
+    display: flex;
+    flex-direction: column;
+    gap: 1px;
+    line-height: 1.2;
+}
+
 .logo-text {
     font-size: 13px;
     font-weight: 600;
@@ -148,6 +155,13 @@ body {
     letter-spacing: 0.01em;
 }
 
+.brand-tagline {
+    font-size: 10px;
+    font-weight: 500;
+    color: var(--text-muted);
+    letter-spacing: 0.02em;
+}
+
 .icon-btn {
     background: transparent;
     border: none;
diff --git a/popup/popup.html b/popup/popup.html
index efad6a7..a1cfa2c 100644
--- a/popup/popup.html
+++ b/popup/popup.html
@@ -17,7 +17,10 @@
                     <div class="logo-mark">
                         <span class="brand-icon" aria-hidden="true"></span>
                     </div>
-                    <span class="logo-text">Summarizer</span>
+                    <div class="brand-stack">
+                        <span class="logo-text" id="brand-name">Lede</span>
+                        <span class="brand-tagline" id="brand-tagline">Page summarizer &amp; chat</span>
+                    </div>
                 </div>
                 <div class="header-right">
                     <!-- Theme toggle: cycles light → dark → system -->
@@ -116,9 +119,12 @@
                     <div class="initial-icon">
                         <span class="brand-icon" aria-hidden="true"></span>
                     </div>
-                    <p class="initial-title">Ready to summarize</p>
-                    <p class="initial-sub">
-                        Get an AI-powered summary of the page you're reading.
+                    <p class="initial-title" id="initial-title">
+                        Don't bury the lede
+                    </p>
+                    <p class="initial-sub" id="initial-sub">
+                        Put the main point first—then ask anything about the
+                        page—with AI.
                     </p>
                 </div>
                 <div id="result" class="result hidden"></div>
@@ -130,7 +136,7 @@
                         type="text"
                         id="chat-input"
                         class="chat-input"
-                        placeholder="AI chat — ask about this page…"
+                        placeholder="Ask Lede about this page…"
                     />
                     <button id="chat-send" class="chat-send-btn" title="Send">
                         <svg
diff --git a/popup/popup.js b/popup/popup.js
index 7557b9f..c8b6cf1 100644
--- a/popup/popup.js
+++ b/popup/popup.js
@@ -390,7 +390,24 @@ function updateStreamingSummary(content) {
   }
 }
 
+function applyExtensionBranding() {
+  const ext = CONFIG.EXTENSION;
+  const nameEl = document.getElementById("brand-name");
+  const tagEl = document.getElementById("brand-tagline");
+  const initialTitle = document.getElementById("initial-title");
+  const initialSub = document.getElementById("initial-sub");
+  const chatInput = document.getElementById("chat-input");
+  if (nameEl) nameEl.textContent = ext.NAME;
+  if (tagEl) tagEl.textContent = ext.TAGLINE;
+  if (initialTitle) initialTitle.textContent = ext.EMPTY_HEADLINE;
+  if (initialSub) initialSub.textContent = ext.EMPTY_SUB;
+  if (chatInput)
+    chatInput.placeholder = `Ask ${ext.NAME} about this page…`;
+}
+
 document.addEventListener("DOMContentLoaded", async () => {
+  applyExtensionBranding();
+
   // Load saved theme and accent before rendering anything
   const { theme, accentColor } = await chrome.storage.sync.get([
     "theme",
@@ -1107,19 +1124,19 @@ async function generateQuickSummary() {
 
     // Legacy debug — uncomment to restore (popup DevTools, not the tab console):
     // console.log(
-    //   "[Summarizer DEBUG] extraction source (from tab):",
+    //   "[Lede DEBUG] extraction source (from tab):",
     //   contentExtractionSource,
     // );
     // console.log(
-    //   "[Summarizer DEBUG] text sent to summarize API — page slice:",
+    //   "[Lede DEBUG] text sent to summarize API — page slice:",
     //   pageContentForLLM.length,
     //   "/15000 chars",
     // );
     // console.log(
-    //   "[Summarizer DEBUG] text sent to summarize API (page slice):",
+    //   "[Lede DEBUG] text sent to summarize API (page slice):",
     //   pageContentForLLM,
     // );
-    // console.log("[Summarizer DEBUG] full summarize API messages:", apiMessages);
+    // console.log("[Lede DEBUG] full summarize API messages:", apiMessages);
 
     await chrome.runtime.sendMessage({ action: "ping" }).catch(() => {});
 
@@ -1680,7 +1697,7 @@ function showPdfError() {
       <div class="pdf-error-icon">:(</div>
       <div class="pdf-error-title">PDF files aren't supported</div>
       <div class="pdf-error-message">
-        This extension can't extract text from PDFs.
+        Lede can't extract text from PDFs in the browser tab.
         To summarize this document, download the file and upload it to a tool like ChatGPT.
       </div>
     </div>
@@ -1706,7 +1723,7 @@ const REDDIT_UNSUPPORTED_COPY = {
   "old-reddit": {
     title: "Old Reddit isn’t supported for thread extraction",
     message:
-      "Open the same post on www.reddit.com (new Reddit), then open Summarizer again.",
+      "Open the same post on www.reddit.com (new Reddit), then open Lede again.",
   },
   "non-discussion": {
     title: "This Reddit page can’t be summarized with focused extraction yet",
diff --git a/scripts/background.js b/scripts/background.js
index 1549caa..0a704e0 100644
--- a/scripts/background.js
+++ b/scripts/background.js
@@ -151,7 +151,7 @@ chrome.runtime.onInstalled.addListener(() => {
   // Create context menu item
   chrome.contextMenus.create({
     id: "summarize-page",
-    title: "Summarize this page",
+    title: "Open Lede for this page",
     contexts: ["page", "selection"],
   });
 });
@@ -179,7 +179,7 @@ async function clearTabCache(tabId) {
       CONFIG.CACHE.SUGGESTIONS + tabId,
     ]);
   } catch (e) {
-    console.error("[Summarizer] Error clearing cache:", e);
+    console.error("[Lede] Error clearing cache:", e);
   }
 }
 
diff --git a/scripts/config.js b/scripts/config.js
index 884da27..7167755 100644
--- a/scripts/config.js
+++ b/scripts/config.js
@@ -1,5 +1,5 @@
 /**
- * Shared configuration for the Summarizer extension
+ * Shared configuration for the Lede extension
  * Centralizes all defaults, constants, and settings
  */
 
@@ -87,9 +87,9 @@ const CONFIG = {
   // Prompt templates
   PROMPTS: {
     SYSTEM_SUMMARIZER:
-      "You are a helpful assistant that summarizes webpages concisely.",
+      "You are Lede, a helpful assistant that summarizes webpages concisely. Foreground the main point (the lede) before supporting detail.",
     SYSTEM_CHAT:
-      "You are a helpful assistant answering questions about a webpage. Use the provided page content and summary to give accurate, concise answers. You may use short sentences, sections, and bullet points to answer. Avoid long paragraphs and tables. ONLY answer based on the provided page content and summary, not any external knowledge or information.",
+      "You are Lede, a helpful assistant answering questions about a webpage. Use the provided page content and summary to give accurate, concise answers. You may use short sentences, sections, and bullet points to answer. Avoid long paragraphs and tables. ONLY answer based on the provided page content and summary, not any external knowledge or information.",
     QUICK_SUMMARY: `Please provide a "Quick Summary" of this webpage. Focus on the main points and key takeaways. Use markdown formatting (headings, bullet points, etc.).
 
 The "Quick Summary" should be 3-5 **short** one-sentence bullet points. Each of these bullet points should have key points/takeaways **bolded** so people can quickly scan.`,
@@ -110,12 +110,22 @@ Return only the 2 questions, one per line, no numbering or bullet points.`,
   },
 
   /**
-   * Display strings wired in `options/options.js` (document title + shortcut help).
-   * Name: keep aligned with manifest `name`. Shortcuts: same chord as manifest `commands.summarize-page.suggested_key`.
+   * Display strings wired in `options/options.js` and `popup/popup.js` (titles, taglines, empty state).
+   * Name / tagline: keep aligned with manifest `name` and `description`. Shortcuts: same chord as manifest `commands.summarize-page.suggested_key`.
    * Extension version lives only in the manifest(s); use `chrome.runtime.getManifest().version` in code if needed.
    */
   EXTENSION: {
-    NAME: "Summarizer",
+    NAME: "Lede",
+    /** Under the wordmark in popup and settings */
+    TAGLINE: "Page summarizer & chat",
+    /** One-line for manifest description and similar */
+    FULL_TAGLINE: "Lede — page summarizer & chat",
+    /** Popup empty state (before summarize) */
+    EMPTY_HEADLINE: "Don't bury the lede",
+    EMPTY_SUB:
+      "Put the main point first—then ask anything about the page—with AI.",
+    /** Settings page, under the header block */
+    SETTINGS_MOTTO: "Let Lede lead the way.",
     SHORTCUT: "Ctrl+Shift+U",
     SHORTCUT_MAC: "Cmd+Shift+U",
   },
diff --git a/scripts/content.js b/scripts/content.js
index 644b33e..83bb655 100644
--- a/scripts/content.js
+++ b/scripts/content.js
@@ -515,9 +515,9 @@
 
   /** Legacy debug — uncomment body to log to the tab's DevTools (page context). */
   function logExtractionDebug(source, text) {
-    // console.log("[Summarizer DEBUG] extraction:", source);
+    // console.log("[Lede DEBUG] extraction:", source);
     // console.log(
-    //   "[Summarizer DEBUG] raw extracted text (" + text.length + " chars):",
+    //   "[Lede DEBUG] raw extracted text (" + text.length + " chars):",
     //   text,
     // );
   }
@@ -529,7 +529,7 @@
     try {
       return window.__webaiTryRedditNew(MAX_LENGTH);
     } catch (err) {
-      console.error("[Summarizer] Reddit extract error:", err);
+      console.error("[Lede] Reddit extract error:", err);
       return null;
     }
   }
@@ -637,7 +637,7 @@
         extractionSource: useLegacy ? "legacy" : "readability",
       };
     } catch (error) {
-      console.error("[Summarizer] Readability error:", error);
+      console.error("[Lede] Readability error:", error);
       const legacy = extractLegacy();
       logExtractionDebug("legacy", legacy.text);
       return { ...legacy, extractionSource: "legacy" };