diff --git a/cmd/recordcollector/main.go b/cmd/recordcollector/main.go
index 9b4a157..816642f 100644
--- a/cmd/recordcollector/main.go
+++ b/cmd/recordcollector/main.go
@@ -36,11 +36,15 @@ var ignorePrefixes = []string{
 }
 
 var labelPrefixes map[string]string
+var nonExpiryPrefixes map[string]bool
 
 func init() {
 	labelPrefixes = make(map[string]string)
+	nonExpiryPrefixes = make(map[string]bool)
+
 	for _, app := range pkg.Applications {
 		labelPrefixes[app.NSID] = app.Label
+		nonExpiryPrefixes[app.Label] = app.NonExpiry
 	}
 }
 
@@ -204,15 +208,20 @@ func (h *handler) addLabel(ctx context.Context, did, label string) error {
 		return nil
 	}
 
-	var labelDuration int64 = 24 * 30
+	eventLabel := toolsozone.ModerationDefs_ModEventLabel{
+		CreateLabelVals: []string{label},
+		NegateLabelVals: []string{},
+	}
+
+	if nonExpiry := nonExpiryPrefixes[label]; !nonExpiry {
+		var labelDuration int64 = 24 * 30
+		eventLabel.DurationInHours = &labelDuration
+	}
+
 	input := &toolsozone.ModerationEmitEvent_Input{
 		CreatedBy: RecordCollectorDid,
 		Event: &toolsozone.ModerationEmitEvent_Input_Event{
-			ModerationDefs_ModEventLabel: &toolsozone.ModerationDefs_ModEventLabel{
-				CreateLabelVals: []string{label},
-				NegateLabelVals: []string{},
-				DurationInHours: &labelDuration,
-			},
+			ModerationDefs_ModEventLabel: &eventLabel,
 		},
 		Subject: &toolsozone.ModerationEmitEvent_Input_Subject{
 			AdminDefs_RepoRef: &comatproto.AdminDefs_RepoRef{
diff --git a/pkg/apps.go b/pkg/apps.go
index 27241a0..06788da 100644
--- a/pkg/apps.go
+++ b/pkg/apps.go
@@ -5,6 +5,7 @@ type Application struct {
 	Description string
 	NSID        string
 	Label       string
+	NonExpiry   bool
 }
 
 var Applications = []Application{
@@ -272,4 +273,11 @@ var Applications = []Application{
 		NSID:        "dev.npmx",
 		Label:       "dev-npmx",
 	},
+	{
+		Name:        "Germ",
+		Description: "End-to-end encrypted DMs right from your AT Protocol handle",
+		NSID:        "com.germnetwork",
+		Label:       "com-germnetwork",
+		NonExpiry:   true,
+	},
 }