diff --git a/generate.go b/generate.go
index 5bdd2ad..703c437 100644
--- a/generate.go
+++ b/generate.go
@@ -538,8 +538,7 @@ func (gen *Generator) Plain(e *goquery.Selection, doc *goquery.Document, data *Z
 		if err = template.Execute(&processed, data); err != nil {
 			return
 		}
-		e.Parent().Nodes[0].Data = processed.String()
-		e.Remove()
+		e.ReplaceWithNodes(&html5.Node{Type: html5.TextNode, Data: processed.String()})
 	}
 	return
 }
diff --git a/plain_embed_test.go b/plain_embed_test.go
new file mode 100644
index 0000000..984eb63
--- /dev/null
+++ b/plain_embed_test.go
@@ -0,0 +1,99 @@
+package zas
+
+import (
+	"os"
+	"strings"
+	"testing"
+
+	"github.com/PuerkitoBio/goquery"
+)
+
+// Plain embeds must insert the rendered file as a text node. html.Node.Data
+// holds the tag name for an ElementNode, not its text content, so writing
+// straight into the parent's Data field renamed the parent tag instead of
+// inserting text.
+
+func TestPlainEmbedDoesNotRenameParentTag(t *testing.T) {
+	t.Chdir(t.TempDir())
+	if err := os.WriteFile("note.txt", []byte("hello"), 0o644); err != nil {
+		t.Fatal(err)
+	}
+	doc, err := goquery.NewDocumentFromReader(strings.NewReader(
+		`<div><embed src="note.txt" type="text/plain"></div>`))
+	if err != nil {
+		t.Fatal(err)
+	}
+	gen := &Generator{}
+	if err := gen.Plain(doc.Find("embed"), doc, &ZasData{}); err != nil {
+		t.Fatalf("Plain() error = %v, want nil", err)
+	}
+	div := doc.Find("div")
+	if div.Length() != 1 {
+		t.Fatalf("div elements = %d, want 1 (parent tag must survive)", div.Length())
+	}
+	if got := goquery.NodeName(div); got != "div" {
+		t.Fatalf("parent tag = %q, want %q", got, "div")
+	}
+}
+
+func TestPlainEmbedInsertsEscapedText(t *testing.T) {
+	t.Chdir(t.TempDir())
+	if err := os.WriteFile("note.txt", []byte("Hello <b>World</b>"), 0o644); err != nil {
+		t.Fatal(err)
+	}
+	doc, err := goquery.NewDocumentFromReader(strings.NewReader(
+		`<div><embed src="note.txt" type="text/plain"></div>`))
+	if err != nil {
+		t.Fatal(err)
+	}
+	gen := &Generator{}
+	if err := gen.Plain(doc.Find("embed"), doc, &ZasData{}); err != nil {
+		t.Fatalf("Plain() error = %v, want nil", err)
+	}
+	div := doc.Find("div")
+	if div.Children().Length() != 0 {
+		t.Fatalf("div has %d child elements, want 0 - embedded text must not become markup", div.Children().Length())
+	}
+	if got, want := div.Text(), "Hello <b>World</b>"; got != want {
+		t.Fatalf("div.Text() = %q, want %q", got, want)
+	}
+}
+
+func TestPlainEmbedExecutesTemplate(t *testing.T) {
+	t.Chdir(t.TempDir())
+	if err := os.WriteFile("note.txt", []byte("path is {{.Path}}"), 0o644); err != nil {
+		t.Fatal(err)
+	}
+	doc, err := goquery.NewDocumentFromReader(strings.NewReader(
+		`<div><embed src="note.txt" type="text/plain"></div>`))
+	if err != nil {
+		t.Fatal(err)
+	}
+	gen := &Generator{}
+	data := &ZasData{Path: "/about.html"}
+	if err := gen.Plain(doc.Find("embed"), doc, data); err != nil {
+		t.Fatalf("Plain() error = %v, want nil", err)
+	}
+	if want, got := "path is /about.html", doc.Find("div").Text(); got != want {
+		t.Fatalf("div.Text() = %q, want %q", got, want)
+	}
+}
+
+func TestPlainEmbedRemovesEmbedTag(t *testing.T) {
+	t.Chdir(t.TempDir())
+	if err := os.WriteFile("note.txt", []byte("hello"), 0o644); err != nil {
+		t.Fatal(err)
+	}
+	doc, err := goquery.NewDocumentFromReader(strings.NewReader(
+		`<div><embed src="note.txt" type="text/plain"></div>`))
+	if err != nil {
+		t.Fatal(err)
+	}
+	gen := &Generator{}
+	if err := gen.Plain(doc.Find("embed"), doc, &ZasData{}); err != nil {
+		t.Fatalf("Plain() error = %v, want nil", err)
+	}
+	if doc.Find("embed").Length() != 0 {
+		t.Fatal("embed tag still present after Plain()")
+	}
+}