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+---
+title: May 10th, 2024
+date: 2024-05-10, 07:36:45 -07:00
+section: journal
+link: https://swardley.medium.com/map-evolution-not-maturity-bae6ea1a2743
+tags:
+  - wardleymaps
+---
+[[Simon Wardley]] on why [[Wardley Maps]] use evolution rather than maturity in [Map evolution not maturity](https://swardley.medium.com/map-evolution-not-maturity-bae6ea1a2743): “(maturity is) almost always championed by salespeople who are trying to sell outdated technology that may not be in your best interest”
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