diff --git a/src/Navigation.tsx b/src/Navigation.tsx
index db7d3d707..33aa2e2b9 100644
--- a/src/Navigation.tsx
+++ b/src/Navigation.tsx
@@ -28,6 +28,7 @@ import {
   notificationToURL,
   storePayloadForAccountSwitch,
 } from '#/lib/hooks/useNotificationHandler'
+import {useTitleUnreadCountLabel} from '#/lib/hooks/useTitleUnreadCountLabel'
 import {useWebScrollRestoration} from '#/lib/hooks/useWebScrollRestoration'
 import {useCallOnce} from '#/lib/once'
 import {buildStateObject, getCurrentRoute} from '#/lib/routes/helpers'
@@ -46,7 +47,6 @@ import {
 import {bskyTitle} from '#/lib/strings/headings'
 import {CHAT_INVITE_CODE_REGEX} from '#/lib/strings/url-helpers'
 import {useDisableVerifyEmailReminder} from '#/state/preferences/disable-verify-email-reminder'
-import {useUnreadNotifications} from '#/state/queries/notifications/unread'
 import {useSession} from '#/state/session'
 import {useLoggedOutViewControls} from '#/state/shell/logged-out'
 import {
@@ -879,9 +879,10 @@ const FlatNavigator = ({
   layout: React.ComponentProps<typeof Flat.Navigator>['layout']
 }) => {
   const t = useTheme()
-  const numUnread = useUnreadNotifications()
+  const unreadCountLabel = useTitleUnreadCountLabel()
   const screenListeners = useWebScrollRestoration()
-  const title = (page: MessageDescriptor) => bskyTitle(i18n._(page), numUnread)
+  const title = (page: MessageDescriptor) =>
+    bskyTitle(i18n._(page), unreadCountLabel)
 
   return (
     <Flat.Navigator
@@ -914,7 +915,7 @@ const FlatNavigator = ({
         getComponent={() => HomeScreen}
         options={{title: title(msg`Home`)}}
       />
-      {commonScreens(Flat, numUnread)}
+      {commonScreens(Flat, unreadCountLabel)}
     </Flat.Navigator>
   )
 }
diff --git a/src/lib/hooks/useSetTitle.ts b/src/lib/hooks/useSetTitle.ts
index 04f9dcc2c..ca207fec7 100644
--- a/src/lib/hooks/useSetTitle.ts
+++ b/src/lib/hooks/useSetTitle.ts
@@ -1,16 +1,16 @@
 import {useEffect} from 'react'
 import {useNavigation} from '@react-navigation/native'
 
+import {useTitleUnreadCountLabel} from '#/lib/hooks/useTitleUnreadCountLabel'
 import {type NavigationProp} from '#/lib/routes/types'
 import {bskyTitle} from '#/lib/strings/headings'
-import {useUnreadNotifications} from '#/state/queries/notifications/unread'
 
 export function useSetTitle(title?: string) {
   const navigation = useNavigation<NavigationProp>()
-  const numUnread = useUnreadNotifications()
+  const unreadCountLabel = useTitleUnreadCountLabel()
   useEffect(() => {
     if (title) {
-      navigation.setOptions({title: bskyTitle(title, numUnread)})
+      navigation.setOptions({title: bskyTitle(title, unreadCountLabel)})
     }
-  }, [title, navigation, numUnread])
+  }, [title, navigation, unreadCountLabel])
 }
diff --git a/src/lib/hooks/useTitleUnreadCountLabel.ts b/src/lib/hooks/useTitleUnreadCountLabel.ts
new file mode 100644
index 000000000..5cd99f551
--- /dev/null
+++ b/src/lib/hooks/useTitleUnreadCountLabel.ts
@@ -0,0 +1,12 @@
+import {formatTitleUnreadCountLabel} from '#/lib/metrics-display'
+import {useNotificationsTabBadgeDisplay} from '#/state/preferences/metrics-display-preference'
+import {useUnreadNotifications} from '#/state/queries/notifications/unread'
+
+export function useTitleUnreadCountLabel(): string | undefined {
+  const numUnread = useUnreadNotifications()
+  const notificationsTabBadgeDisplay = useNotificationsTabBadgeDisplay()
+  return formatTitleUnreadCountLabel(
+    notificationsTabBadgeDisplay,
+    numUnread,
+  )
+}
diff --git a/src/lib/metrics-display.ts b/src/lib/metrics-display.ts
index 7577f7162..7fa585dcd 100644
--- a/src/lib/metrics-display.ts
+++ b/src/lib/metrics-display.ts
@@ -161,3 +161,20 @@ export function shouldShowFollowedByOverflowPlus(
 ): boolean {
   return mode === 'lite' && serverCount > shownCount
 }
+
+/** Unread label for the browser tab title, respecting notification badge display. */
+export function formatTitleUnreadCountLabel(
+  display: NotificationDotDisplay,
+  unreadCountLabel: string,
+): string | undefined {
+  if (unreadCountLabel === '') {
+    return undefined
+  }
+  if (display === 'hidden') {
+    return undefined
+  }
+  if (display === 'exact') {
+    return unreadCountLabel
+  }
+  return '•'
+}
diff --git a/src/screens/Settings/RunesSettings/ImpressionsSettings.tsx b/src/screens/Settings/RunesSettings/ImpressionsSettings.tsx
index 8b3ebaf1b..4ee1fcc28 100644
--- a/src/screens/Settings/RunesSettings/ImpressionsSettings.tsx
+++ b/src/screens/Settings/RunesSettings/ImpressionsSettings.tsx
@@ -165,7 +165,7 @@ export function RunesImpressionsSettingsScreen() {
         </Toggle.LabelText>
       </Toggle.Item>
       <SettingsList.Divider style={[a.mt_0]} />
-      <ImpressionsSectionHeader icon={BellIcon} label={l`Tab icons`} />
+      <ImpressionsSectionHeader icon={BellIcon} label={l`Badges`} />
       <TabBadgeRow
         name={l`Notifications`}
         value={notificationsTabBadgeDisplay}