diff --git a/src/lib.rs b/src/lib.rs
index ef29d43..2527e40 100644
--- a/src/lib.rs
+++ b/src/lib.rs
@@ -2,6 +2,9 @@ use fluent_uri::Uri;
 
 pub mod at_uri;
 pub mod did;
+pub mod record;
+
+pub use record::collect_links;
 
 #[derive(Debug, PartialEq)]
 pub enum Link {
@@ -10,12 +13,22 @@ pub enum Link {
     Did(String),
 }
 
+impl Link {
+    pub fn into_string(self) -> String {
+        match self {
+            Link::AtUri(s) => s,
+            Link::Uri(s) => s,
+            Link::Did(s) => s,
+        }
+    }
+}
+
 // normalizing is a bit opinionated but eh
 pub fn parse_uri(s: &str) -> Option<String> {
     Uri::parse(s).map(|u| u.normalize().into_string()).ok()
 }
 
-pub fn parse_any(s: &str) -> Option<Link> {
+pub fn parse_any_link(s: &str) -> Option<Link> {
     at_uri::parse_at_uri(s).map(Link::AtUri).or_else(|| {
         did::parse_did(s)
             .map(Link::Did)
@@ -49,19 +62,21 @@ mod tests {
     #[test]
     fn test_any_parse() {
         assert_eq!(
-            parse_any("https://example.com"),
+            parse_any_link("https://example.com"),
             Some(Link::Uri("https://example.com".into()))
         );
 
         assert_eq!(
-            parse_any("at://did:plc:44ybard66vv44zksje25o7dz/app.bsky.feed.post/3jwdwj2ctlk26"),
+            parse_any_link(
+                "at://did:plc:44ybard66vv44zksje25o7dz/app.bsky.feed.post/3jwdwj2ctlk26"
+            ),
             Some(Link::AtUri(
                 "at://did:plc:44ybard66vv44zksje25o7dz/app.bsky.feed.post/3jwdwj2ctlk26".into()
             )),
         );
 
         assert_eq!(
-            parse_any("did:plc:44ybard66vv44zksje25o7dz"),
+            parse_any_link("did:plc:44ybard66vv44zksje25o7dz"),
             Some(Link::Did("did:plc:44ybard66vv44zksje25o7dz".into()))
         )
     }
diff --git a/src/record.rs b/src/record.rs
new file mode 100644
index 0000000..89fcd35
--- /dev/null
+++ b/src/record.rs
@@ -0,0 +1,137 @@
+use tinyjson::JsonValue;
+
+use crate::parse_any_link;
+
+pub fn walk_record(path: &str, v: &JsonValue, found: &mut Vec<(String, String)>) {
+    match v {
+        JsonValue::Object(o) => {
+            for (key, child) in o {
+                walk_record(&format!("{path}.{key}"), child, found)
+            }
+        }
+        JsonValue::Array(a) => {
+            let p = format!("{path}[]");
+            for child in a {
+                walk_record(&p, child, found)
+            }
+        }
+        JsonValue::String(s) => {
+            if let Some(link) = parse_any_link(s) {
+                found.push((path.to_string(), link.into_string()));
+            }
+        }
+        _ => {}
+    }
+}
+
+pub fn collect_links(v: JsonValue) -> Vec<(String, String)> {
+    let mut found = vec![];
+    walk_record("", &v, &mut found);
+    found
+}
+
+#[cfg(test)]
+mod tests {
+    use super::*;
+
+    #[test]
+    fn test_collect_links() {
+        let rec = r#"{"a": "https://example.com", "b": "not a link"}"#;
+        let json = collect_links(rec.parse().unwrap());
+        assert_eq!(json, vec![(".a".into(), "https://example.com".into())]);
+    }
+
+    #[test]
+    fn test_bsky_feed_post_record_reply() {
+        let rec = r#"{
+            "$type": "app.bsky.feed.post",
+            "createdAt": "2025-01-08T20:52:43.041Z",
+            "langs": [
+                "en"
+            ],
+            "reply": {
+                "parent": {
+                    "cid": "bafyreifk3bwnmulk37ezrarg4ouheqnhgucypynftqafl4limssogvzk6i",
+                    "uri": "at://did:plc:b3rzzkblqsxhr3dgcueymkqe/app.bsky.feed.post/3lf6yc4drhk2f"
+                },
+                "root": {
+                    "cid": "bafyreifk3bwnmulk37ezrarg4ouheqnhgucypynftqafl4limssogvzk6i",
+                    "uri": "at://did:plc:b3rzzkblqsxhr3dgcueymkqe/app.bsky.feed.post/3lf6yc4drhk2f"
+                }
+            },
+            "text": "Yup!"
+        }"#;
+        let mut json = collect_links(rec.parse().unwrap());
+        json.sort();
+        assert_eq!(
+            json,
+            vec![
+                (
+                    ".reply.parent.uri".into(),
+                    "at://did:plc:b3rzzkblqsxhr3dgcueymkqe/app.bsky.feed.post/3lf6yc4drhk2f".into()
+                ),
+                (
+                    ".reply.root.uri".into(),
+                    "at://did:plc:b3rzzkblqsxhr3dgcueymkqe/app.bsky.feed.post/3lf6yc4drhk2f".into()
+                ),
+            ]
+        )
+    }
+
+    #[test]
+    fn test_bsky_feed_post_record_embed() {
+        let rec = r#"{
+            "$type": "app.bsky.feed.post",
+            "createdAt": "2025-01-08T20:52:39.539Z",
+            "embed": {
+                "$type": "app.bsky.embed.external",
+                "external": {
+                    "description": "YouTube video by More Perfect Union",
+                    "thumb": {
+                        "$type": "blob",
+                        "ref": {
+                            "$link": "bafkreifxuvkbqksq5usi4cryex37o4absjexuouvgenlb62ojsx443b2tm"
+                        },
+                        "mimeType": "image/jpeg",
+                        "size": 477460
+                    },
+                    "title": "Corporations & Wealthy Elites Are Coopting Our Government. Who Can Stop Them?",
+                    "uri": "https://youtu.be/oKXm4szEP1Q?si=_0n_uPu4qNKokMnq"
+                }
+            },
+            "facets": [
+                {
+                    "features": [
+                        {
+                            "$type": "app.bsky.richtext.facet#link",
+                            "uri": "https://youtu.be/oKXm4szEP1Q?si=_0n_uPu4qNKokMnq"
+                        }
+                    ],
+                    "index": {
+                        "byteEnd": 24,
+                        "byteStart": 0
+                    }
+                }
+            ],
+            "langs": [
+                "en"
+            ],
+            "text": "youtu.be/oKXm4szEP1Q?..."
+        }"#;
+        let mut json = collect_links(rec.parse().unwrap());
+        json.sort();
+        assert_eq!(
+            json,
+            vec![
+                (
+                    ".embed.external.uri".into(),
+                    "https://youtu.be/oKXm4szEP1Q?si=_0n_uPu4qNKokMnq".into()
+                ),
+                (
+                    ".facets[].features[].uri".into(),
+                    "https://youtu.be/oKXm4szEP1Q?si=_0n_uPu4qNKokMnq".into()
+                ),
+            ]
+        )
+    }
+}