diff --git a/experimental/owl/run-owl-for-general-development.sh b/experimental/owl/run-owl-for-general-development.sh
index b72fbdc..c6c97dc 100755
--- a/experimental/owl/run-owl-for-general-development.sh
+++ b/experimental/owl/run-owl-for-general-development.sh
@@ -34,7 +34,7 @@ site=$(readlink -f "$out_link")
 pages=$(find -L "$site" -name '*.html' | wc -l | tr -d ' ')
 echo
 echo "owl site for your working tree: $out_link -> $site ($pages pages)"
-echo "==> serving http://localhost:3000  (Ctrl-C to stop)"
+echo "==> serving (Ctrl-C to stop) — URL below"
 # `serve` treats a path whose last segment has a dot (e.g. /rendered/.sops.yaml) as a
 # file, so it shows a directory listing instead of the page. serve.json's renderSingle
 # makes it serve each page directory's lone index.html. Real static hosts resolve these