diff --git a/src/app/api/og/static/route.tsx b/src/app/api/og/static/route.tsx
index b327809..87a8bbd 100644
--- a/src/app/api/og/static/route.tsx
+++ b/src/app/api/og/static/route.tsx
@@ -36,7 +36,7 @@ function configFor(page: string): PageConfig {
         eyebrow: 'Atmosphere data explorer',
         title: 'Browse every PDS.',
         tagline:
-          "Records, identity history, backlinks, and a live view of the firehose — for any account on the Atmosphere.",
+          'Records, identity history, backlinks, and a live view of the firehose. For any account in the Atmosphere.',
         visual: <ExploreVisual />,
       };
     case 'extension':
diff --git a/src/app/explore/[repo]/page.tsx b/src/app/explore/[repo]/page.tsx
index 525c918..317200c 100644
--- a/src/app/explore/[repo]/page.tsx
+++ b/src/app/explore/[repo]/page.tsx
@@ -11,7 +11,7 @@ export async function generateMetadata({
   const { repo } = await params;
   const decoded = decodeURIComponent(repo);
   const title = `${decoded} · Atmosphere Explorer`;
-  const description = `Browse the PDS records, identity history, and backlinks for ${decoded} on the Atmosphere.`;
+  const description = `Browse the PDS records, identity history, and backlinks for ${decoded} in the Atmosphere.`;
   return {
     title,
     description,
diff --git a/src/app/explore/page.tsx b/src/app/explore/page.tsx
index de3a905..03626cc 100644
--- a/src/app/explore/page.tsx
+++ b/src/app/explore/page.tsx
@@ -4,18 +4,18 @@ import ExploreLanding from '@/components/explore/ExploreLanding';
 export const metadata: Metadata = {
   title: 'Atmosphere Explorer · aturi.to',
   description:
-    "Browse any account's PDS records, identity history, and backlinks across the Atmosphere.",
+    "Browse any account's PDS records, identity history, and backlinks across the AT Protocol.",
   openGraph: {
     title: 'Atmosphere Explorer · aturi.to',
     description:
-      "Browse any account's PDS records, identity history, and backlinks across the Atmosphere.",
+      "Browse any account's PDS records, identity history, and backlinks across the AT Protocol.",
     images: ['/api/og/static?page=explore'],
   },
   twitter: {
     card: 'summary_large_image',
     title: 'Atmosphere Explorer · aturi.to',
     description:
-      "Browse any account's PDS records, identity history, and backlinks across the Atmosphere.",
+      "Browse any account's PDS records, identity history, and backlinks across the AT Protocol.",
     images: ['/api/og/static?page=explore'],
   },
 };
diff --git a/src/app/page.tsx b/src/app/page.tsx
index 8731ac5..9027b00 100644
--- a/src/app/page.tsx
+++ b/src/app/page.tsx
@@ -75,15 +75,16 @@ export default function HomePage() {
               <p style={{ marginBottom: '1rem' }}>
                 The name is a playful blend of{' '}
                 <strong style={{ color: 'var(--text-primary)' }}>AT URI</strong>
-                , the universal identifier that points to any record, profile,
-                or resource across the Atmosphere. Pronounced like &ldquo;Atari&rdquo;
-                but with &ldquo;turi&rdquo; at the end&mdash;<em>uh-tour-ee</em>.
+                , the universal identifier the AT Protocol uses to point at
+                any record, profile, or resource. Pronounced like
+                &ldquo;Atari&rdquo; but with &ldquo;turi&rdquo; at the
+                end&mdash;<em>uh-tour-ee</em>.
               </p>
               <p>
                 Every piece of content in the Atmosphere has an AT URI that
                 works regardless of which app or server you&apos;re using. We
-                thought it deserved a friendly name that&apos;s easy to remember
-                and share.
+                thought it deserved a friendly name that&apos;s easy to
+                remember and share.
               </p>
             </div>
             <div
diff --git a/src/components/explore/ExploreLanding.tsx b/src/components/explore/ExploreLanding.tsx
index 9d4083e..f7fbbc6 100644
--- a/src/components/explore/ExploreLanding.tsx
+++ b/src/components/explore/ExploreLanding.tsx
@@ -82,7 +82,7 @@ export default function ExploreLanding() {
             marginBottom: '2rem',
           }}
         >
-          Every account on the Atmosphere keeps its records in a public PDS.
+          Every account in the Atmosphere keeps its records in a public PDS.
           Browse collections, inspect identity history, follow backlinks, and
           edit your own records, all from the browser.
         </p>