diff --git a/internal/firehose/identity.go b/internal/firehose/identity.go
new file mode 100644
index 0000000..347f893
--- /dev/null
+++ b/internal/firehose/identity.go
@@ -0,0 +1,22 @@
+package firehose
+
+import (
+	"context"
+	"fmt"
+
+	"github.com/bluesky-social/indigo/api/atproto"
+	"github.com/bluesky-social/indigo/atproto/syntax"
+)
+
+func (c *Consumer) HandleIdentity(ctx context.Context, event *atproto.SyncSubscribeRepos_Identity) error {
+	did, err := syntax.ParseDID(event.Did)
+	if err != nil {
+		return fmt.Errorf("parse identity DID: %w", err)
+	}
+
+	if err := c.Directory.Purge(ctx, did.AtIdentifier()); err != nil {
+		return fmt.Errorf("purge identity cache: %w", err)
+	}
+
+	return nil
+}
diff --git a/internal/firehose/stream.go b/internal/firehose/stream.go
index 616c193..1e4f8b2 100644
--- a/internal/firehose/stream.go
+++ b/internal/firehose/stream.go
@@ -57,6 +57,9 @@ func (c *Consumer) stream(ctx context.Context, conn *websocket.Conn) {
 		RepoAccount: func(event *atproto.SyncSubscribeRepos_Account) error {
 			return c.HandleAccount(ctx, event)
 		},
+		RepoIdentity: func(event *atproto.SyncSubscribeRepos_Identity) error {
+			return c.HandleIdentity(ctx, event)
+		},
 	}
 
 	scheduler := sequential.NewScheduler("asterism", callbacks.EventHandler)