diff --git a/slab/menuband/marketing/launch-1.6.5/baseline-2026-07-17.md b/slab/menuband/marketing/launch-1.6.5/baseline-2026-07-17.md
--- a/slab/menuband/marketing/launch-1.6.5/baseline-2026-07-17.md
+++ b/slab/menuband/marketing/launch-1.6.5/baseline-2026-07-17.md
@@ -21,6 +21,6 @@ Do not divide the four purchases by the 19 page views as a headline conversion
 rate: one search purchase is reported with `No page`, and Apple's privacy and
 attribution thresholds make the event sets non-identical.
 
-The direct-download channel has a versioned counter and CDN artifact but no
-historical report was available in this launch pass. Record its 1.6.5 baseline
-after the website deploy.
+The direct-download counter held **13 historical downloads** immediately after
+the website deploy: 0.9.2 (2), 0.9.3 (3), 1.4.2 (1), 1.5.0 (2), and 1.5.3 (5).
+Version 1.6.5 began at zero, giving this launch a clean direct-channel baseline.