SCORE.md — /social #

The operating doc for Aesthetic Computer's social presence: account growth strategy, stat tracking, and a single index of every social/publishing API tool scattered across the monorepo. Read this before touching social tooling or planning a campaign.

Sibling docs: pop/SCORE.md (music mill), recap/SCORE.md (narrated video), marketing/README.md (promo gen).

Research: research/instagram-official-guidance.md — what Instagram officially documents about ranking/reach vs. blog myth (cold-start, originality gates, Trial Reels, 3-min Reels; verified 2026-07-08).

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The accounts #

Tracked in accounts.json (append a snapshot when you log fresh numbers). Two brands, one funnel: @whistlegraph (established audience) feeds @aesthetic.computer (growth target).

Handle	Platform	Role	API access today
@aesthetic.computer	Instagram	primary growth target (1k → Trial Reels)	⚠️ unofficial (silo private-api / session cookies) — no publish
@aesthetic.computer	TikTok	primary growth target (391 fo · 2026-07-03)	⚠️ OAuth app exists (silo); posting still manual
Aesthetic Dot Computer	YouTube	primary growth target (4 subs · 70 views)	✅ full — yt.mjs (upload/edit/thumb/delete)
@aesthetic.computer	Bluesky	changelog + paintings feed (81 fo)	✅ full — at/*.mjs app password
AC Readings	Podcast (pod.prompt.ac)	essay audio → Spotify/Apple/YT	✅ publish via Buzzsprout API (reading skill)
@whistlegraph	Instagram	established funnel source	⚠️ archive/read tooling only (instaloader/instagrapi)
@whistlegraph	TikTok	established funnel source (2.6M fo · 99M likes)	⚠️ download/analyze only (toolchain/whistlegraph/)
@whistlegraph	YouTube	established funnel source (5.3k subs · 2.1M views)	✅ full — yt.mjs --as whistlegraph (2026-07-05)
@promptDOTac	X	dormant AC-brand outlet	❌ none — no developer app
@whistlegraph	X (x.com/whistlegraph)	dormant funnel	❌ none
Aesthetic Dot Computer	Spotify (artist)	music distribution (via DistroKid)	⚠️ S4A claim BLOCKED on an IG post — see pop/spotify-for-artists-claim-reply.md
(jeffrey)	Are.na	curation / research surface	⚠️ API proven (gigs/are-na-annual-vol-8/*.mjs, ARENA_TOKEN) — token not vaulted
papers / essays	prompt.ac (self-hosted)	long-form home base	✅ fully owned — papers/ → oven → lith; no gatekeeper

Legend: ✅ scripted publish from this repo · ⚠️ partial/unofficial · ❌ nothing yet.

API access build-out (next moves, in value order) #

1. Instagram official publishing — the keystone. Today we have read-only unofficial access (silo instagram-private-api, instaloader archives; see reports/instagram-api-migration-2026-03-29.md). Build the official path via the Instagram API with Instagram Login (no Facebook Page needed since the 2024 API): both accounts must be Professional; create a Meta app at developers.facebook.com, add the Instagram product, connect our own accounts as testers — own-account publishing works in dev mode without app review. Then an ig.mjs CLI in toolchain/ mirroring yt.mjs (--as whistlegraph). Triple payoff: (a) scripted reels toward the 1k Trial-Reels gate, (b) same for @whistlegraph funnel posts, (c) the first trancenwaltz IG post unblocks the Spotify for Artists claim (draft reply waiting in pop/spotify-for-artists-claim-reply.md).
2. X developer app — nothing exists. Free tier (~500 writes/mo) covers a mirror cadence for @promptDOTac + @whistlegraph; a small x.mjs CLI posts the same short-form drops as Bluesky. Needs jeffrey to create the app at developer.x.com under whichever account owns the brand.
3. TikTok Content Posting API audit — silo holds the OAuth app (key/secret, callback silo.aesthetic.computer/api/tiktok/callback, sessions in Mongo tiktok-sessions). Unaudited = private/draft posting only; apply for the audit to get scripted publish where the 2.6M audience is.
4. Are.na token → vault — scripts already speak the API; store ARENA_TOKEN at vault/arena/.env and lift the gig scripts into a small generic CLI when needed.
5. Buzzsprout stats pull — wire download numbers into accounts.json snapshots (podcast id 2628235; publish already works via the reading skill).
6. YouTube quota bump — both channels share ~6 uploads/day; request more if cadence grows.

Done: YouTube whistlegraph (2026-07-05, --as whistlegraph) · Bluesky (full) · Buzzsprout publish · papers (self-owned).

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Current objective: @aesthetic.computer → 1,000 IG followers #

Why 1k matters: Instagram Trial Reels (test reels on non-followers first, then promote the winners) require a public professional account with ≥1,000 followers. Below that the toggle never appears — it's a hard gate, not a soft one. @aesthetic.computer is currently under. Once over 1k (public + Creator/Business + latest app), the feature unlocks, possibly after a rollout delay.

Positioning (resolves the "AI content" worry): @aesthetic.computer is the hand-built-instrument brand — "I made the tool that made this." That premise is the strongest defense against the AI-slop read of any AC handle. The backlash is against AI-as-shortcut, not AI-as-instrument-you-engineered. Lead with the making, not the made. Visible authorship (KidLisp coming together, a synth responding live, a command rendering a piece) inoculates against the slop read. @whistlegraph stays its own handle; don't merge audiences — funnel from it.

Growth levers, in priority order:

1. Regular reels, consistent cadence (4–7/wk). Reels are the only IG surface with non-follower reach. At <1k a flop costs nothing — these are at-bats.
2. Process-over-product shorts from material you already make: KidLisp builds, generative loops, instrument demos, "wait, that's live code?" moments.
3. Same short → IG Reels + TikTok every time. One edit, two surfaces. TikTok's small-account reach is more generous; it may feed IG.
4. One repeatable series people can anticipate ("daily KidLisp", "make a sound in 15s").
5. Funnel from @whistlegraph — "made with aesthetic.computer" tags, no audience merge.
6. Outward engagement in creative-coding / generative-art / music circles for the first few hundred.

• Do NOT: follow/unfollow churn, engagement pods, bought followers — they poison the non-follower targeting Trial Reels and the algorithm depend on. (See also whistlegraph_grid_pruning memory: archive via IG native tools, never sketchy apps = ban risk.)

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Tooling index #

Everything below already exists in the monorepo. This is the map; /social is the front door. Credentials live in the encrypted vault, never here — aesthetic-computer-vault/, unlock with fish vault-tool.fish unlock.

Instagram #

Path	What it does
portraits/jeffrey/bin/ig-login.py	Authenticate via instaloader, save session cookies (2FA support)
portraits/jeffrey/bin/ig-export-cookies.py	instaloader session pickle → Playwright JSON cookies
portraits/jeffrey/bin/ig-import-cookies.py	Import cookies into instaloader
portraits/jeffrey/bin/ig-archive.fish	Master @whistlegraph archive pipeline
portraits/jeffrey/bin/ig-grid-archive.mjs	Playwright-drive IG web UI to archive grid posts
portraits/jeffrey/bin/ig-grid-archive-api.py	Archive grid via private mobile API (instagrapi)
portraits/jeffrey/bin/ig-archive-reels.mjs	Archive reels via macOS iPhone Mirroring
portraits/jeffrey/bin/ig-archive-mirror.mjs	Archive grid via real iPhone app (Mirroring)
portraits/jeffrey/bin/ig-index.mjs / ig-grid-index.mjs / ig-meta-extract.mjs	Build indexes/catalogs from instaloader archives
portraits/jeffrey/bin/ig-pull-comments.py	Fetch comments from archived posts
portraits/jeffrey/bin/ig-social-graph.py + ig-social-*.mjs	Follower graph build → art-world classify → query → report (social-graph suite)
silo/server.mjs	Backend IG client (instagram-private-api), persistent insta-sessions in MongoDB

Creds: vault/silo/instagram.env, vault/silo/.env. Sessions: portraits/jeffrey/sessions/. Archives: portraits/jeffrey/ig-archive/<account>/.

TikTok #

Path	What it does
toolchain/whistlegraph/grab.mjs	Download a @whistlegraph TikTok; extract audio + metadata
toolchain/whistlegraph/analyze.py	Extract tempo / key / whistled-melody notes (feeds /pop)
pop/bin/tiktok.mjs	Render 9:16 video from storyboard (NVIDIA Flux slides → MP4)
silo/server.mjs	TikTok OAuth2 handler; tiktok-sessions in MongoDB; /api/tiktok/callback

Creds: vault/silo/.env (TIKTOK_CLIENT_KEY/SECRET/REDIRECT_URI). Skill: whistlegraph-pop.

YouTube #

Path	What it does
toolchain/youtube/yt.mjs	Zero-dep Data API v3 upload CLI (OAuth, resumable, metadata/thumbnail/playlist); --as whistlegraph drives the whistlegraph channel
pop/bin/sample-from-youtube.mjs	Fetch audio samples from YouTube

Creds: vault/youtube/client.json + token.json. Receipt: <video>.youtube.json.

Bluesky / ATProto #

Path	What it does
at/post-to-bluesky.mjs	Post text + image to @aesthetic.computer Bluesky
at/publish-changelog.mjs / publish-commits.mjs	Batch threads from changelog / commits
at/bulk-share-paintings.mjs / share-latest-painting.mjs / share-random-painting.mjs	Share paintings
at/cli.mjs	Main ATP CLI (user/painting management)
at/query-posts.mjs / query-profile.mjs	Read feed / profile
silo/bluesky-ingest.mjs	Pull headlines from trusted accounts

Creds: vault/at/.env (BSKY_IDENTIFIER, BSKY_APP_PASSWORD), vault/at/deploy.env. Docs: at/ADMIN.md.

Music distribution #

Path	What it does
pop/bin/distrokid-submit.mjs	Playwright-drive DistroKid upload; stops at review for human publish
pop/bin/finalize.mjs	Master audio + assemble metadata

Creds: persistent Chrome profile ~/.distrokid-profile. Status: pop/RELEASES.md.

Promo / video generation (feeds the social surfaces) #

Path	What it does
marketing/bin/gen-promo.mjs	gpt-image-2 campaign image gen
marketing/kidlisp-reels/	KidLisp $code → 9:16 pals side-stamp reel (clean capture + resample)
marketing/bin/capture-ac-native.mjs	Puppeteer screenshots of AC native (real refs)
marketing/bin/{title-card,compose-widescreen,storyboard-widescreen,opener-anim}.mjs	Video composition pieces
marketing/lib/jeffrey-refs.mjs	Shared SHOOT+SELFIE identity refs
recap/cli.mjs + recap/pipeline.fish	Narrated 1080×1920 vertical video pipeline (TTS→align→photos→slides→subs→compose)
pop/bin/gen-motion.mjs	Image→video via Seedance 2.0 on fal.ai (animates illy panels)
pop/bin/storyboard.mjs	storyboard.json from beat timeline + FLUX
clip-wizard/ · shot-wizard/ · wave-wizard/	macOS GUI clip/shot/wave tools

Docs: marketing/README.md, recap/SCORE.md, pop/SCORE.md. Motion notes: pop_motion_pipeline memory.

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Output pipelines → surfaces #

Which content mill feeds which account. Plan campaigns by picking a row and a cadence.

Pipeline	Produces	Lands on
pop/ (music mill)	tracks + 1920×1080 visualizers + 9:16 cuts	DistroKid → streaming; YT (AC channel); IG/TikTok reels
marketing/kidlisp-reels/	9:16 KidLisp process reels	IG + TikTok (@aesthetic.computer) — the Trial-Reels at-bats
recap/	narrated 1080×1920 verticals	IG/TikTok
papers/ essays → reading skill	audio readings + caption video	Buzzsprout → Spotify/Apple/YT
at/ scripts	changelog threads, painting shares	Bluesky
whistlegraph archive (portraits/jeffrey/bin/)	back-catalog of 950+ TikToks / 193 YT videos	re-cut fodder for funnel posts ("made with aesthetic.computer")

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Conventions #

• Stats: append a dated snapshot to the right account in accounts.json; never overwrite history.
• Credentials: vault only. Never commit tokens/passwords here (this monorepo is not the secret store).
• New tooling: if you build a new social/publishing tool anywhere in the monorepo, add a one-line row to the index above so /social stays the single front door.
• PII / public-repo hygiene: keep identity/handles that aren't already public out of committed files (cf. feedback_slab_public_repo_pii).